6 Areas Interactive Ads Excel

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Ashley Ringrose

Presented without internet access on the 12th Sept in Perth, Western Australia.

Technologie Business

Perth Art Directors Club Ashley Ringrose Soap Creative & Bannerblog

“ With great power comes great responsibility” Stan Lee

With so many ways to use technology it can become daunting to know where to start.

The best place to start is a good idea .

[object Object],Video Interactivity Passive Entertainment Gaming Sound Customization 1 2 3 4 5 6 Kick Ass! Online Creative Examples

Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:

Video 1 Kick Ass! Online Creative Examples Boondoggle [BR] Agency:

Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:

Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:

Interactivity 2 Kick Ass! Online Creative Examples Unknown Agency:

Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:

Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:

Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:

Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:

Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:

Customization 6 Kick Ass! Online Creative Examples CP+B [US] Agency:

Kick Ass! Online Creative Examples If you can cover all 6 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.

Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 6

Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.

Kick Ass! Online Creative Examples Or just add a dash of sex

Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:

Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:

#1 Reason why digital is better than advertising?

We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk

What about a site where people post photos of weird sandwiches?

What about a site where people post photos of stupid cats?

What about a site about those annoying ads on websites?

YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT

Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie

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6 Areas Interactive Ads Excel

1. Perth Art Directors Club Ashley Ringrose Soap Creative & Bannerblog

2. “ With great power comes great responsibility” Stan Lee

3. With so many ways to use technology it can become daunting to know where to start.

4. The best place to start is a good idea .

5. Kick Ass! Online Creative Examples

7. Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:

8. Video 1 Kick Ass! Online Creative Examples Boondoggle [BR] Agency:

9. Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:

10. Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:

11. Interactivity 2 Kick Ass! Online Creative Examples Unknown Agency:

12. Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:

13. Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:

14. Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:

15. Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:

16. Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:

17. Customization 6 Kick Ass! Online Creative Examples CP+B [US] Agency:

18. Kick Ass! Online Creative Examples If you can cover all 6 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.

19. Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 6

20. Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.

21. Kick Ass! Online Creative Examples Or just add a dash of sex

22. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:

23. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:

24. Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:

25. #1 Reason why digital is better than advertising?

26. We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk

27. THINK DIFFERENT FOR DIGITAL

28. Originality is Key

29.

30.

31. $0 Budget

32.

33. Niche

34. Super Niche

35. What about a site where people post photos of weird sandwiches?

36.

37.

38.

39. What about a site where people post photos of stupid cats?

40.

41.

42.

43. What about a site about those annoying ads on websites?

44.

45. Meme?

46.

47.

48.

49.

50.

51.

52. Scam free zone

53.

54. SOME REAL EXAMPLES PLEASE

55.

56.

57.

58.

59. BITE SIZE PIECES OF CONTENT

60.

61.

62.

63. AND NOW FOR A TEST

64. YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT

65. Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie

6 Areas Interactive Ads Excel

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