System to track expiration date food, and notification system of expiration date alerts. Hassle free option, 1 swipe with store card, all expiration dates are set for alert per product.

1. • Project name: 4.4 Billion
• Michiel, Nishith, Jargut, Ajay, Arun
• Customer channel Store card retailers
• Category City life (support charity, save food)
“We all love eating food, and forget many of our
purchased products”! We can consume or donate food
more efficiently before it expires.

2. • Why developed? Per year we throw 50 Kg spoiled food
away per capita. To save food and money, this system
is the solution for every single/multiple household. In
addition, it is as simple to swipe, store, act!
• What is the 4.4Billion project? A notification system to
remind you of expiration dates of your purchased
products.
• How does it work? It works with a store card, activate,
track and notify system. A popup in the app, and e-mail
notification to your smartphone, or any smart device will
notify you act, when a product expires, e.g. eat, or
donate.

3. -Swipe (scan): pay and use your store card, alerts set
-Save: product at home, familiar places
-Act: after receiving notification! e.g. offer to City Charity,
Resell food e.g. to family, support demand product-deals
to family, share with e-mail everywhere from you to the
city as a center for this demand.
• Unique Value Proposition method to scan and notify
people, hassle free, 1 swipe all food expiration dates
are set correct individually, turned on or off.
• Unfair Advantage: use AHOLD system to demonstrate,
and be Pioneer solution provider with the first solution,
to use the store card, and set the expiration alert on/off.

4. • Which method to Monetize?
1)Advertisement income, offers of grocery retailers,
wholesalers, suppliers as sponsors.
2)Reseller commission for selling third party apps on this
system (help promote new apps).
3)Sell products (to save money) with partner suppliers
(e.g. add Non Food, service feature).
4)Near future: license tailor made solution apps, offer
system as paid system membership for companies,
senior cit. buildings, hospitals, universities.

5. What If:
• You don’t use a store card?,
• Option, still manual scan/type per product input is
optional.
• Food is eaten, do I get an alert?, un-check box
• Option turn off alert per product/ per expiration date.
• Not shopping at AH?
• Option, future other systems will created by us for other
stores, restaurants, school kitchens, other locations.

6. What benefits partners?:
• Save food, save the environment
• Service is extra feature to pull more buyers
• Saving money for shoppers, more cross sales
• Endless new service opportunities tracking data, advise
to consumers: Recipe Advisor based on food’s life-span
eat right food at right time, and stay healthy!