Exploring the issue of user adoption for new collaboration technology and approaches. Part 2 of two parts.

1. User Adoption Strategies
Part 2—Survey Results, Experiences
Michael Sampson

2. Agenda—The Four S’s
Examine the … Situation
Consider various … Strategies
Look at the … Survey Results
Share some … Experiences

3. 3
Look at the … Survey Results

4. Total Respondents
186
Microsoft SharePoint
105

5. Employees
SharePoint Respondents (105)

6. Use
SharePoint Respondents (105)

7. Use
1
SharePoint Respondents (105)

8. Use
2
1
SharePoint Respondents (105)

9. Use
3=
2
1
3=
3=
SharePoint Respondents (105)

10. STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive Pages on the Embedded
Sponsorship Intranet Champion
Classroom
Training
Web-Based
Training
SharePoint—Use of the Strategies

11. Effectiveness
SharePoint Respondents (105)

12. Effectiveness
1
SharePoint Respondents (105)

13. Effectiveness
1
2
SharePoint Respondents (105)

14. Effectiveness
1
3
2
SharePoint Respondents (105)

15. Effectiveness
1
3
2
4
SharePoint Respondents (105)

16. Effectiveness
1
3
2
5
4
SharePoint Respondents (105)

17. Effectiveness
1
3
6
2
5
4
SharePoint Respondents (105)

18. STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive One-to-One Internal User
Sponsorship Coaching Group
Real-to-Life Embedded
Scenarios Champion
Easy First Steps
SharePoint—Effectiveness

19. Executive
Sponsorship
Embedded
Champion

20. Executive One-to-One Coaching
Sponsorship
Easy First Steps
Embedded
Champion Real-to-Life Scenarios
Internal User Group

21. Total Respondents
186
IBM Connections
59

22. Less than
100
15.3%
101 to
500
8.5%
IBM Connections
501 to
1000
respondents
8.5%
1001 to
5000
15.5%
5001 to
10000
5.1%
Over
10000
47.5%

23. Use
IBM Connections (59)

24. Use
1
IBM Connections (59)

25. Use
2
1
IBM Connections (59)

26. Use
3
2
1
IBM Connections (59)

27. Use
4
3
2
1
IBM Connections (59)

28. Use
4
3
2
1
5
IBM Connections (59)

29. STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive Web-Based Embedded Internal
Sponsorship Training Champion User Group
One-to-One
Coaching
Easy First Steps
IBM Connections—Use of the Strategies

30. Effectiveness
IBM Connections (59)

31. Effectiveness
1
IBM Connections (59)

32. 2 Effectiveness
1
IBM Connections (59)

33. 2 Effectiveness
3
1
IBM Connections (59)

34. 2 Effectiveness
3
1
4
IBM Connections (59)

35. 2 Effectiveness
3
1
4
5
IBM Connections (59)

36. 2 Effectiveness
3
1
4
6
5
IBM Connections (59)

37. STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive One-to-One Stop Doing,
Sponsorship Coaching Start Doing
Patterns
Real-to-Life Embedded
Scenarios Champion
Easy First Steps
IBM Connections—Effectiveness

38. Executive
Sponsorship
Embedded
Champion
Easy First Steps

39. Executive One-to-One
Sponsorship Coaching
Embedded Real-to-Life
Champion Scenarios
Easy First Steps Stop Doing,
Start Doing Patterns

40. 4
Share some … Experiences

41. CASE 1
The Retail Firm

42. Home improvement company
250,000 employees
1750 stores in US, Mexico, and Canada
(2010) US$50 Billion Revenue

43. Aim: improve processes

44. Aim: to bring people together
E.g., 2-3 kitchen specialists—different
stores, different shifts

45. Early Adoption Work (mid-2010)
STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive
Sponsorship
Real-to-Life
Scenarios

46. “… viral adoption did not work”
People need a level of competence to see
possibilities for viral adoption to work

47. Early Adoption Work (late-2010)
STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive
Sponsorship
Sign-off to Proceed
Community Managers
Embedded Champions

48. Adoption Work (mid-2011)
STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Exemplar Stories
The case of the Teflon Paint Tray
=$1 million additional revenue
Community Managers
Embedded Champions

49. CASE 2
The Research Firm

50. A division of Bayer AG (pharma)
BMS—15,000 employees at 30 locations
Bayer Group had switched from IBM to Microsoft
(late 2009) BMS piloted IBM Connections
(Sep 2011) Bayer Group selects Connections

51. Aim—research collaboration
Discover opportunities/expertise across locations
E.g., similar research

52. Driver—the research scientists
wanted it

53. Adoption Plan (2011-2012)
STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Executive One-hour Facilitated Part of Standard
Sponsorship training as Workshops Operating
CIO as active blogger
part of new Environment
workplace Embedded
Champions Central Support
Organization

54. CASE 3
The University

55. Driver—gifted the technology
from the vendor

56. Adoption Strategy
STAGE 1 STAGE 2 STAGE 3 STAGE 4
Winning Cultivating Enlivening Making
Attention Basic Applicability It Real
Concepts
Real-to-Life “Build It And
Scenarios They Will Come”
Executive
Support (some)

57. Failure
Academics not interested
Not positioned in a way that made sense vs. LMS
IT staff left the university. Initiative faltered.

58. 5
In … Summary

59. SUMMARY 1
The vendors have done their part

60. SUMMARY 2
Success at your firm is up to you
The ROADMAP approach

61. SUMMARY 3
What are you doing about adoption?

62. Michael Sampson
@collabguy
michaelsampson.net