Presentation made to Library and Information Association of Jamaica at the November 2007 general meeting on Facebook and its significance to librarians.

1. facebook: A friend for libraries

2. Facebook: A Friend for Libraries Presentation by Mark-Shane Scale Departmental Librarian (DLIS, UWI Mona) & Chair of the IT working party 2007 (LIAJA)

3. Facebook: A Friend for Libraries Presented at LIAJA regular members Friday, November 16, 2007 KSAPL, 2 Tom Redcam Drive, Kingston

12. facebook

16. What is the Main reason behind this rapid growth? People like to share information with their friends. Facebook generates a social graph of each user’s friends. And seeks to route updates on each persons friends immediately. Facebook has created an interface whereby software developers worldwide can launch their applications on the network. These applications can then be shared among friends. The effect of this is an increase in marketability and popularity of the site.

17. The Social Graph makes the cost of sharing information very low Each person who joins the network adds value for ultimately everyone else in the network. As information is posted on the site, it is spread to everyone starting with the individual’s real connections (friends)

18. Mark Zuckerberg speaking about the “Social Graph” at the Launch of facebook’s newest platform, F8. Social Graph

21. Other features of facebook

23. Facebook is pushing to make the world a more open place! This is done by building applications that help people to use their real connections to share information more effectively. More than 24 million active users on facebook (over the last 30 days). Approximately 50% of these users come back to the site daily