7. OVERVIEW PRESS AUDIENCE OPPORTUNITIES EXAMPLES
Opportunities:BuildaFollowing
Theeasiestwaytogetyour
brandonFoodspotting:Start
sharingrecommendationsand
buildingafollowing!
Whether you represent a media company, a
tourism board, a CPG brand or a celebrity
chef, you can enable your fans to find the
dishes you recommend wherever they go
by simply sharing them on Foodspotting! All
you have to do is:
• Post recommendations to Foodspotting
using the website or apps.
• Attract followers by promoting your feed
via social media and traditional media
channels you have access to.
• Your recommendations will appear in
users’ following feeds and nearby results.
• You can upgrade to a branded channel
to add your own banner and colors.
• You’ll have the opportunity to be featured
on the Foodspotting site, app and social
media channels!
Treating Foodspotting as another social
media channel like Twitter, Foursquare
or Instagram is the easiest way to start a
Foodspotting presence.
8. OVERVIEW PRESS AUDIENCE OPPORTUNITIES EXAMPLES
Opportunities:CreateLocation-BasedGuides
Makeyourcontentavailable
viamobileandengagefans
indeeperwaysbypublishing
location-basedguides.
A guide is essentially a checklist of foods
or drinks, but is much more fun and useful.
They’re easy to create: You don’t even need
photos of each dish to create a guide!
People can:
• Access guides from the Foodspotting
website and mobile apps
• Follow their favorite guides
• See and be alerted when items in the
guide are nearby
• Take photos of guide items
• Complete guides by taking pictures of all
of the items
• Earn badges and rewards for completing
guides
Following are some ideas for how guides
can be used, and we can work with you to
understand your needs and brainstorm new
ways to engage fans via guides.
9. OVERVIEW PRESS AUDIENCE OPPORTUNITIES EXAMPLES
Opportunities:In-streamRewardsOffers
Giveouruserssomethingto
seekoutandtargetpeople
basedontheirlocation.
Foodspotting enables users to stumble upon
good things in the world around them. While
it’s user- and partner-generated content today,
we’ll be introducing other surprises into the
stream in the near future, such as:
• Location-based offers, not just coupons
but also exclusive food experiences.
• Promoted items such as daily specials or
secret menu items available nearby.
• “Golden tickets” that represent prizes.
We can surface these promotions randomly, or
we can target a particular action or location.
Join our Summer Golden Ticket Giveaway!
We’re actively seeking one or more prize sponsors
to be part of the debut of instream rewards on
Foodspotting! This is a first-to-market opportunity.
By supplying a range of prizes, large and small,
ideally redeemable by email, you’ll receive
valuable exposure and meaningful impressions
over the course of 3 months: Homepage and
instream logo placement, media attention, and
calls to action encouraging our users to seek out
your product, generating demand excitement!
10. OVERVIEW PRESS AUDIENCE OPPORTUNITIES EXAMPLES
Opportunities:TargetDesiredBehaviors
Reachpotentialcustomers
whereandwhenitmattersby
surprisingthemwithmessages
deliveredatclevermoments.
We don’t believe in slapping ads onto pages.
Instead, we’ll work with you to understand
the message you want to convey and develop
a campaign that will deliver it to a passionate
community in an engaging, rewarding and
memorable way.
What actions do you want to target and
how will you reward these actions?
Prompts can be triggered whenever a user:
• Spots a particular food or type of food
• Adds a particular tag to their posts
• Launches the app in a particular place
• Gets X people to spot an item (Flash Mob)
• Completes a scavenger hunt
• And more... Let’s brainstorm!
Prompts should include incentives such as
rewards, a chance to win, a tip, an offer, or
even an opportunity to donate to a cause.
