Our v2.0 of a field guide to plan and facilitate Hackathons

1. 2017 INNOVATION LAB DENMARK / NORWAY / UAE / CALIFORNIA
2017 INNOVATION LAB HACKATHON GUIDE PUBLIC V1

2. 2017 INNOVATION LAB
WE HELP
ORGANIZATIONS
STAY RELEVANT
Innovation Lab is the most experienced innovation agency in the Nordics.
Innovation Lab A/S (LtD) are present at 4 locations in the Nordics + Dubai.
We have been working with companies such as Intel, Siemens, Google, Samsung, MARS, Sony, LEGO and a host of Nordic Companies
as well as governments and public institutions in Scandinavia and internationally. We’ve launched more than 20 companies, and
invented more than 10 new-to-the-world concepts.

3. 2017 INNOVATION LAB
SOME OF OUR CLIENTS
ARLA, STARTUP MALAYSIA, GRUNDFOS, MCKINSEY, SR-BANK, DNB, SANTANDER CONSUMER BANK, MBR SPACE CENTER
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4. SPUTNIK5
MARTIN SCHORLING
MSO@ILAB.DK
52 30 20 55
ANDERS SAHL
ASH@ILAB.DK
61 65 07 68
STRATEGY BY INNOVATION LAB

5. 2017 INNOVATION LAB
HACKATHONS: STAY AGILE
VS
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6. 2017 INNOVATION LAB
Catherine Bracy
Hacker, community manager
Code for America
"Hacking is really
just any amateur
innovation on an
existing system,
and it is a deeply
democratic
activity."
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7. 2017 INNOVATION LAB
HACKATHON:
They are all doing it. Facebook, Google, Yahoo, British Airways, and our customers in Scandinavia, among them Maersk
Arla, and Siemens Wind Power.
They are experimenting with new ways of getting ideas into action. Fast, cheap and fun. It’s called a ‘Hackathon’.
An intense, team-based, time-limited, action-packed, sleep-deprived, coffee-infused innovation process. Hackathons
are used to develop new ideas and prototypes fast by involving employees and/or externals.
CHALLENGE 48 HOURS
SOLUTION
PROTOTYPE
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8. 2017 INNOVATION LAB
Radar
Disruption Board
CC Lab
Garage
Hackathon
Sprint
Incub./Acc.
Excubation
Intrapreneurs
X-Lab
Digital Toolbox
ProjectPad
Inspiration &
Insights
Ideas Development Test Launch/
Implement
AGILE INNOVATION OVERVIEW READ MORE AT
https://ilab.dk/product/design-your-innovation-strategy-aim

9. 2017 INNOVATION LAB
USE HACKATHONS WHEN...
YOU NEED FAST RESULTS (1-3 DAYS)
YOU WISH TO INVOLVE MANY PEOPLE. EMPLOYEES, AND/OR EXTERNALS
YOU ARE OK WITH LETTING GO OF THE CONTROL AND RELEASING THE CREATIVE
POTENTIAL
YOU WISH TO CREATE AN INTENSE LEARNING EXPERIENCE FOR THE PARTICIPANTS
YOU DON'T HAVE TIME TO INNOVATE DUE TO DAILY OPERATIONS
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“CLASSIC” IDEATION VS HACKATHON
CLASSIC IDEATION HACKATHON
VERY SPECIFIC SCOPE SPECIFIC- OR FREE-FOR-ALL SCOPE
STRUCTURED SEMI-CHAOTIC
HANDS-ON FACILITATION AS-NEEDED FACILITATION
LOW TEAM AUTONOMY HIGH TEAM AUTONOMY
TEAM ARE “DESIGNED” TO MATCH THE SCOPE TEAMS ARE FORMED BY PASSION FOR THE IDEA
OUTCOME: IDEAS/CONCEPTS CONCEPTS + PROTOTYPES
ALL IDEAS ARE PROCESSED 1-3 WINNERS ONLY
KEY LEARNING: PROCESS KEY LEARNING: PROGRESS
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HACKATHON TYPES
PRODUCT
CODE
ENGINEERING
DATA
BUSINESS MODEL
+++
HACKATHON
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HIGH LEVEL STRUCTURE
3
CONCEPTUAL
IZATION
2
IDEATION
INTRO TO
HACKATHON
CHALLENGES
+
IDEA PITCHES
+
TEAM FORMATION
EXPLORE & DEFINE
THE PROBLEM
IDEA GENERATION W
SUPPORT FROM
INNOVATION LAB
PRETOTYPING
BUSINESS MODELING
CONCEPT
DEVELOPMENT
PRODUCT DESIGN
SPEC.
DESIGNING THE MVP
REAL-LIFE
INTEGRATIONS /
TEST OF SOLUTIONS
CUSTOMER
FEEDBACK
TEAMS PRESENTS
SOLUTIONS IN FRONT
OF “JURY”
+
FEEDBACK
+
EVALUATION
+
WINNER
ANNOUNCEMENT
/AWARDS
4
TEST &
ITERATION
1
KICK-OFF
DAY 1
5
PITCHING!
DAY 2 12

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HACKATHON PRINCIPLES
WELCOME NEW PEOPLE AND IDEAS
PROGRESS OVER PROCESS
DOING BEATS TALKING,
BUILDING BEATS THINKING
EVERYBODY CAN CONTRIBUTE...
BUT IT'S YOUR OWN RESPONSIBILITY
WE CAN ACHIEVE AMAZING THINGS!
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HACKATHON SETUP GUIDE
V1.0

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IF YOU FAIL TO PLAN, YOU PLAN TO FAIL
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AMBITION: WHY ARE YOU HOSTING A
HACKATHON?
“WE WANT NEW IDEAS AND FAST RESULTS TO OUR CHALLENGE”
“WE WISH TO INSPIRE OUR EMPLOYEES”
“WE WANT TO INVOLVE EXTERNALS IN OUR INNOVATION”
“WE WANT TO BE SEEN AS AN INNOVATIVE COMPANY”
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AMBITION
INCREMENTAL
INNOVATION:
WE WANT
SOLUTIONS THAT
WE CAN
IMPLEMENT
WITHIN A SHORT
TIMEFRAME
DISRUPTIVE
INNOVATION:
WE WANT
GROUNDBREAKI
NG
SOLUTIONS FOR
OUR FUTURE
?
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SCOPE OF CHALLENGE
WE HAVE A VERY SPECIFIC CHALLENGE
WE HAVE A HIGH-LEVEL CHALLENGE AREA
WE WANT PEOPLE TO WORK ON THEIR OWN
CHALLENGES AND IDEAS
COMBINATION OF ABOVE
WHAT WE WISH TO SOLVE WITH THE HACKATHON
CUSTOMER CHALLENGE
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TYPE OF HACKATHON
PRODUCT / SERVICE / BUSINESS MODEL
DATA
ENGINEERING
SOFTWARE / WEB / CODING
OTHER
WHAT IS THE DOMAIN OF THE
HACKATHON?
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PARTICIPANTS
EMPLOYEES
PARTNERS / VENDORS / SUPPLIERS
STUDENTS
STARTUPS / ENTREPRENERUS
WILDS CARDS / EXPERTS
WHO DO YOU WISH TO INCLUDE?
WHO CAN HELP CREATE INNOVATIVE SOLUTIONS?
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OUTCOME /
DOCUMENTATION
VIDEO/PICTURES: CAPTURE ALL
PRESENTATIONS/PITCHES ON VIDEO
VIDEO: EACH TEAM SHOULD CREATE THEIR OWN
VIDEO-PITCH AND SHARE IT
PRESENTATIONS: ALL TEAMS SUBMIT THEIR
SLIDES
SUMMARY: EVERYTHING SHOULD BE CAPTURED
AND SUMMARIZED FOR SHARING/VIEWING
HOW WILL WE CAPTURE THE SOLUTIONS
(IDEAS/CONCEPTS) FROM THE
HACKATHON?
DO WE NEED TO REPORT TO ANYONE
AFTER THE HACKATHON?
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PRIZES
CASH
GIFT CARDS / VOUCHERS
SLOT IN SPRINT OR ACCELERATOR?
OTHER
WHAT ARE THE REWARDS FOR THE
WINNERS?
1ST
2ND
3RD 22

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PRE-HACKATHON
HOW WILL YOU PREP THE
PARTICIPANTS?
SOURCE IDEAS IN ADVANCE: PARTICIPANTS
SUBMIT IDEAS (AND FORM TEAMS)
NO-PREP. WE HANDLE EVERYTHING AT THE
KICK-OFF
WE DETERMINE THE TEAMS/IDEAS/CHALLENGES
IN ADVANCE
IDEA GARAGE: WE HOST A PRE-EVENT AND LET
PEOPLE AND IDEAS CONNECT
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FACILITATORS
WE’LL HANDLE IT (INTERNAL)
WE PREFER TO HAVE SOMEONE OUTSIDE THE
COMPANY HANDLE IT (EXTERNALS)
CO-OP: WE’LL DO IT TOGETHER
WHO WILL PLAN, COORDINATE AND
FACILITATE?
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25. 2017 INNOVATION LAB
VENUE
OFF-SITE
AT OUR OFFICES
AT A CUSTOMER
OTHER
WHERE CAN YOU GET THE IDEAL
ENVIRONMENT TO WORK AND HACK?
CONSIDER GOING OFF-SITE TO GET
EMPLOYEES OUT OF THEIR USUAL
SETTINGS
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JURY
SPONSOR / OWNER
TECH SPECIALIST
MARKET / CUSTOMER SPECIALIST
OTHER
WHO DO YOU NEED TO JUDGE AND
EVALUATE THE SOLUTIONS?
TRY TO GET EXTERNALS AND END-USER
REP’S INVOLVED
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FOLLOW-UP
NOTHING REALLY. IT’S A “1-TIME-THING”
WE’LL INVITE THE MOST PROMISING TEAMS BACK
TO EXPLORE FURTHER COLLABORATION
WE’LL EXPLORE FUNDING OPPORTUNITIES
WE’LL INCUBATE THE IN OUR INCUBATOR /
ACCELERATOR
WE’LL SET UP SPRINTS (4-12 WEEKS
DEVELOPMENT PROCESS) TO VALIDATE THE
POTENTIAL
WHAT HAPPENS AFTER THE
HACKATHON?
WHAT IS OUR AMBITION FOR THE IDEAS?
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INSPIRATION
KEYNOTES
DEMOLAB: GADGETS AND TECH
GAMES
MINI COMPETITIONS
CHALLENGE IMMERSION
HOW WILL YOU INSPIRE AND STIMULATE
THE PARTICIPANTS?
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RECRUITMENT
INTERNAL CHANNELS
OPEN TO THE PUBLIC
SCREENING AND PRE-APPROVAL OF PARTICIPANTS
HOW WILL YOU SOURCE PARTICIPANTS?
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HIGH LEVEL OUTLINE
3
CONCEPTUA
LIZATION
2
IDEATION
4
INTEGRA
-TION
1
KICK-OFF
DETAILED PLANNING
& COORDINATION
WITH OWNER
INSPIRATION
SESSIONS
SPEAKERS
RECRUITMENT OF
PARTICIPANTS
PREPARA-
TION
HANDOVER TO
OWNER
SPRINT(S)
PRESENT UPDATED
SPEC’S (+ 2 WEEKS)
OPTION FOR
INNOVATION LAB
SPARRING W TEAMS
FOLLOW-UP
1-3 DAYS+4 WEEKS 2+ WEEKS
5
PITCHING!
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SAMPLE AGENDA
DAY 1 DAY 2 DAY 3
AM KICK-OFF
● WHAT IS A HACKATHON +
AGENDA
● THE CHALLENGES
● TEAMS
FACILITATED IDEATION
● SCOPING
● BRAINSTORM
CHECK-IN WITH TEAMS / STATUS
CHECK-IN WITH TEAMS / STATUS
INSPIRATIONAL KEYNOTE: AND/OR
DEMOLAB (90-120 MIN
INDEPENDENT WORK
IDEATION FIELD-WORK: SEEK + PRESENT
INSPIRATION FROM OTHER INDUSTRIES
INDEPENDENT WORK / INTEGRATION +
PITCHING
(OPTION FOR ILLUSTRATION SUPPORT)
CHECK-IN WITH TEAMS / STATUS
PM INSPIRATIONAL KEYNOTE: TECH &
TRENDS W BRAINSTORMING SESSIONS
(90-120 MIN)
IDEATION
● BRAINSTORM
● SKETCHING
● HORISONTAL THINKING TOOLS
SPARRING W MENTORS / ILAB
CHECK-IN WITH TEAMS / STATUS
5 PM: INDEPENDENT WORK
INDEPENDENT WORK
PITCHING & PRETOTYPING
CRASH-COURSE
PRETOTYPE DEVELOPMENT +
HOW-TO-INTEGRATE THE SOLUTION
“SHARK TANK” DRY RUN PITCH SESSION +
TRAINING
5 PM: INDEPENDENT WORK /
INTEGRATION / TESTING / VALIDATION
INDEPENDENT WORK / INTEGRATION +
PITCHING
PITCH-ROUNDS:
5 MINUTES PRESENTATION
+
3 MINUTES FEEDBACK
JURY VOTING
JURY FEEDBACK
WINNER ANNOUNCEMENT
4 PM END
OBJECTIVE: GET IDEA(S) OBJECTIVE: SELECT, REFINE, & BUILD
IDEAS
OBJECTIVE: TEST, ITERATE, & PRESENT
IDEA
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32. 2017 INNOVATION LAB
HACKATHON CHECK-LIST
BEFORE ✓ DURING ✓ AFTER ✓
SCOPE FACILITATE: TEAMS, IDEAS ETC. FOLLOW UP WITH TEAMS
CHALLENGE SUPPORT WITH RESOURCES STAKEHOLDER MANAGEMENT
PARTICIPANTS KEEP ENERGY KEEP MOMENTUM
JURY INSPIRATION AND BREAK-OUT SESSIONS HANDOVER TO SPRINT
PRIZE BE PREPARED TO CHANGE THE PLAN!
VENUE STAY COOL
PROGRAM INTRODUCE JURY AND EXPERTS
INVITES RUN PITCH SESSION
FACILITATORS INFORM WHAT WILL HAPPEN AFTER THE HACK
SPEAKERS COMMUNICATION: FACEBOOK GROUP, SLACK OR OTHER?
MATERIALS + TOOLS
DATA: WHAT + HOW
PICTURE AND VIDEO
POST-HACKATHON PLAN
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VENUE CHECKLIST
ITEM COMMENT
A/V EQUIPMENT PROJECTOR, SCREEN, SOUNDS ETC.
TABLES+CHAIRS GROUP SETTINGS + PRESENTATION MODE
(FAST!) WI-FI
STAGE FOR PRESENTATIONS
WORK AREAS
FOOD & DRINKS ENERGY DRINKS, SOFT DRINKS, PIZZA??
SLEEPING: CRASH AT VENUE OR NEARBY
BREAK-OUT ACTIVITIES WHAT CAN PARTICIPANTS DO AND WHERE, WHEN
THEY NEED A BREAK?
MATERIALS PENS, PAPER, PRETOTYPING ETC.
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CASES

35. 2017 INNOVATION LAB
GRUNDFOS
CONCEPT- & SERVICE DEVELOPMENT
APPROACH
➔ Tech & trend scouting
➔ Co-Creation & ideation
➔ Service innovation
OUTCOMES
➔ New service concepts + Business models
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36. 2017 INNOVATION LAB
KK WIND SOLUTIONS
INNOVATION PROGRAM &
STRATEGY
APPROACH
➔ Development of custom innovation internal/external
program
➔ Roll-out
➔ Sprints + Hackathons
OUTCOMES
➔ Innovation program + business concepts
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37. 2017 INNOVATION LAB
DONG ENERGY THERMAL POWER
INNOVATION ROADMAP &
STRATEGY
APPROACH
➔ Tech & trend scouting
➔ Co-Creation & ideation
➔ MVP & Prototyping
OUTCOMES
➔ Technology roadmap + strategic concepts
➔ Customized innovation process
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38. 2017 INNOVATION LAB
ARLA FOODS HACKATHON
1 DAY
40 PARTICIPANTS
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39. 2017 INNOVATION LAB
MAERSK HACKATHON
2 DAYS
60 PARTICIPANTS
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40. 2017 INNOVATION LAB
SIEMENS WIND POWER
HACKATHON
2,5 DAYS
60 PARTICIPANTS
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ADD-ON’S

42. 2017 INNOVATION LAB
ADD-ON: DEMOLAB
Demolab is our collection of 30+ innovative technologies and gadgets:
IoT, VR, AR, 3D printers, Smart Home, etc.
Participants will be inspired and have hands-on experience with cutting edge
technologies during the process.
Demolab can be introduced on Monday, and be available for the teams for the
remaining days.
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43. 2017 INNOVATION LAB
ADD-ON: VISUAL CONCEPTUALIZATION
INNOVATION LAB’S ILLUSTRATORS CAN ASSIST THE TEAMS IN VISUALIZING THEIR
IDEAS FOR THE IDEATION & PRETOTYPING
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44. 2017 INNOVATION LAB
ADD-ON: PROJECTPAD “Kickstarter Platform”
Share ideas - get feedback - get support - get funded - get STARTED
SWP Innovation Dashboard. Everything is transparent and measurable
WWW.PROJECTPAD.IO
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