Business Model Canvas (BMC)- A new venture concept
Deriving Value From Listening To and Observing Your Customers
1. Deriving Value from
Listening to and
Observing Your
Customers
Customer Insights
Are One of Your
Most Valuable
Assets
Digital Spark Marketing
2. Do You Know Who Your
Customers Are?
Prospects
Customers
Advocates
Former Customers
Digital Spark Marketing
3. Know Your Most Valuable
Customers
Your best
customers
deserve your
extra special
treatment and
efforts
Digital Spark Marketing
4. Customer Insights
Associations between objects,
actions, and communications that
solve new customer problems
Digital Spark Marketing
5. Why Are Customers Reluctant
To Give Inputs?
Business makes it difficult and
inconvenient
No mutual equitable exchange of value
Staff act as if they don’t care
Digital Spark Marketing
6. Ways To Stimulate More /
Better Customer Insights
Digital Spark Marketing
8. Create Customer Collaboration
Instead of asking
them to watch, to
listen, to play, to
passively consume,
the race is on to
get them to create,
to participate, and
to collaborate
trendwatching.com
Digital Spark Marketing
9. Custom Product Design Defines
Customer Preferences
Nike iD shoppers
create their own
unique product
designs
Digital Spark Marketing
18. “The aim of marketing is to know
and understand the customer so
well the product or service fits him
and sells itself.”
Peter Drucker
Digital Spark Marketing