There are many components of new age marketing. Traditional marketing has not left us. But the new age of internet marketing is significant. Learn the new technology and how to best combine the new and old for your optimum marketing campaigns. Let these campaigns drive your future success.

1. Check out this book synopsis
Exploring
New Age
Marketing

5. Part I Traditional,
Adapting to New World

6. Chapter 1 Start your thinking
with traditional marketing
The aim of marketing is to know and understand the customer so well that
the product or service fits him and sells itself.
Peter Drucker

7. Chapter 2 Building a winning
marketing strategy
Before everything else, getting ready is the secret of success.
-Henry Ford

8. Chapter 3 How the best
strategy examples show the way
Social media are tools. Real time is a mindset.

9. Chapter 4 Making the brand a
foundation of your marketing
Vision is the art of seeing things invisible to others.
-Jonathon Swift

10. Chapter 5 A remarkable
branding design example
Products that are remarkable get talked about.
-Seth Godin

11. Chapter 6 Value propositions
and taglines give customers a
reason to choose you
Low price is a great way to sell a commodity. That’s not marketing, though,
that’s efficiency.
Seth Godin

12. Chapter 7 Best case studies
of winning value propositions
You don’t get a second chance to make a first impression; just
another adage that holds true to marketing.

13. Chapter 8 How to create
winning advertisements
The attention economy is not growing, which means we have to grab
the attention that someone else has today.

14. Chapter 9 Exploring the
best advertising examples
Give them quality. That is the best kind of advertising.

15. Part II New World
Influencers

16. Chapter 10 How to build
winning word of mouth
marketing campaigns
Before everything else, getting ready is the secret of success.
-Henry Ford

17. Chapter 11 Stealing from
notorious word of mouth
marketing campaigns
The networked markets know more than companies do about their
products, and whether the news is good or bad, they tell everyone.

18. Chapter 12 Make customer
experience and service the
centerpiece of your marketing
The key is to set realistic customer expectations,
and then not to just meet them, but to exceed
them— preferably in unexpected and helpful
ways.

19. Chapter 13 What the best
customer experience and service
case studies teach us
Your most unhappy customers are your greatest source of learning..

20. Chapter 14 Location based
mobile marketing
Location-based ads are the future and will lead to a revolution in mobile
advertising.
- Eric Schmidt
Inserted: -

21. Chapter 15 Studying the best
mobile campaigns
What we see depends on what we are looking for

22. Chapter 16 Is social a new form
of marketing?
We’re all learning here; the best listeners w ill end up the smartest.

23. Chapter 17 Two excellent
social marketing campaigns
The aim of marketing is to make selling unnecessary.
-Peter Drucker

24. Chapter 18 Everything you
should know about social media
marketing
The networked consumers know more than most companies about their
products and services.

25. Chapter 19 Three social media
campaigns that stand out
Social networking is not about farming followers; it’s a way of cultivating
relationships.

26. Part III New World Game
Changers

27. Chapter 20 Making Content
Marketing the Heart of Your
Online Strategy
What makes content engaging is relevancy. You need to connect the
audience with the most relevant content.

28. Chapter 21
Examples of the best in content
marketing
The customer never buys what you think you sell.
- Peter Drucker

29. Chapter 22
Video and Visual Marketing are
the Future Growth Engines
The future ain’t what it used to be.
Yogi Berra

30. Chapter 23 The best video
marketing examples we could
find
People don’t just view ads. They view what interests them, and often that
happens to be a marketing video.

31. Chapter 24 Why Stories and
Storytelling are your Best Assets
“You have to understand, my dears, that the shortest distance between truth
and a human being is a story.”
—Anthony de Mello, from One Minute Wisdom

32. Chapter 25 Marketing Trends
That Will Increase Influence
Within five years, if you’re in the same business you are in now, you’re going
to be out of business.
- Peter Drucker

33. Chapter 26 3 Case Studies
That Bring It All Together
Stop interrupting what people are interested in and be what people are
interested in.

35. About Digital Spark Marketing
WHO WE ARE
Digital Spark Marketing is a Florida-based marketing services and
consulting company that assists clients to become customer-centric
leaders. We are skilled in the art and science of marketing,
customer engagement/experience design, and technology and
innovation for future growth.
WHAT WE BELIEVE
• Its all about people … starting with the customer
• Start with what exists … what is hiding?
• In co-creation … sum of parts is greater than whole
• Being visual … a picture is worth 1000 words
• Innovation is growth necessity …prototyping and testing many
ideas
Digital Spark Marketing

36. Thank You
for joining us!
Digital Spark Marketing

37. Contact us:
Mike@digitalsparkmarketing.com
www.digitalsparkmarketing.com
Twitter: @mikeschoultz
607-725-8240
Digital Spark Marketing