9 Ways to Ensure the Success of Your Word of Mouth Marketing Campaign

1. Tips to make your
Word of Mouth
Marketing Campaign
ROCK
-Dr. Mike Schoultz

2. Marketing is too important to
be left to the marketing
department
- David Packard

3. Do You Know Your
Customers ?

4. Prospects
Customers
Advocates
Former Customers

5. Customer Insights
“The most important concept that a
market-focused organization pursues
is that of end result benefit. “
- Lanning/Phillips

6. “ Conversations among the
members of your marketplace
happen whether you like it or
not.
Good marketing
encourages the right
sort of conversations”
- Seth Godin

7. So what are the
9 ways to make your word of
mouth marketing campaign
ROCK
?

8. Tip 1
Focus on customer
needs end state

12. Tip 2
Make the message
clean and simple

16. Tip 3
Use comparisons

21. Tip 4
Be different … avoid
normalcy at all costs

25. Tip 5
Its ok to be
controversial !

28. Tip 6
Paint the picture of
your value

31. Tip 7
Pictures / visuals are
much better than
words

35. Tip 8
Create conversation
through the “buzz”

41. Tip 9
Clearly link the
messages to your
brand … build on the
brand

44. “ You just can’t say it. You have to
get people to say it to each other”
- James Farley, CMO Ford

45. FINAL THOUGHTS

46. Remember these message tips
• Start with “your”customer end state
needs
• Paint mental picture of value
• Keep message simple / visual
• Be unique
• Create the “buzz”

47. Marketing Is A Team Sport

48. About Dr. Schoultz
Dr. Schoultz has thirty five years of business
development, marketing, technology, and
business operations experience.
He served as President of Distribution
Technologies, a company he helped to found
and grow to a 700 M + / year market leader.
Dr. Schoultz Ph. D. is from the University of
Virginia.

49. Thank You !
• mschoultz@yahoo.com
• Twitter: mikeschoultz
• Blog: digitalspark.Tumblr.com

50. Coming Soon !
Digital Spark Marketing
Consulting, LLC