The document summarizes the findings of a community design charrette held in Starkville, Mississippi in February/March 2011. It notes that the primary trade area population is expected to grow modestly by 2015 but is currently leaking $60.7 million in sales annually. Several recommendations are provided to better connect customers to downtown Starkville and capture more regional traffic, including launching an aggressive marketing strategy highlighting Starkville's successes. Key areas and districts are identified for potential development, along with infrastructure, civic, and branding strategies.
17. Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development Negative “Commercial Strip” Image Typical “Commercial Strip”
18. Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development Future “Commercial Strip” Patterns and Image? Decline of Highway 12 Corridor?
19. Medical District Central Business District MSU 25 82 12 389 182 Or Mixed-Use Development Guided to Specific Areas? Future Bypass Development
20. Bypass Mixed-Use Medical District Central Business District MSU 25 82 12 389 182 Or Mixed-Use Development Guided to Specific Areas? Future Bypass Development
57. Districts Medical District Central Business District MSU University Drive Main Jackson Fellowship Cemetery Russell
58. Districts Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Russell Boulevard Cotton District Fellowship Cemetery Russell
59. Districts – Expanded Downtown Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Fellowship Cemetery Russell
83. Parking Opportunities Regions Bank – 58/Floor Additional Community Market Site – 100 Additional Courthouse Site – 70 Additional Potential Deck Jefferson Street Deck– 130/Floor Additional
93. Cotton District Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Cotton District Fellowship Cemetery Russell
95. Russell Boulevard Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Russell Boulevard Cotton District Fellowship Cemetery Russell