The more clear your company's positioning strategy is, the more effectively you can connect research with the needs of society. Increased clarity about your direction helps researchers help you have more "firsts" to market.

1. Linking Positioning
and Innovation
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2. Interaction between researchers and markets
has always been chaotic
Societal
Research
benefit
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2

3. On the most basic level, a company’s positioning
strategy provides long-term focus
Societal
Research Safety
benefit
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3

4. Safety inspires and attracts researchers, just as
it attracts customers willing to pay for it
Basic research
Diverse needs
Safety Societal
Research
benefit
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4

5. Volvo’s position enables its value chain to
translate broad basic research into market value
Unexpected
Basic research
Diverse needs
Radar Crash avoidance
Sensors Crash detection More
“firsts” to
Materials Passenger protection market
Ergonomics Child protection
Unexpected
Unexpected
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5

6. Research partners, suppliers and in-house R&D
teams all share a high-level view of the future
Basic research
Diverse needs
Safety
Reliability
Simplicity
Problem solving
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6

7. Innovation delivers the Operational Evidence
behind the positioning of industry leaders
Innovate to Innovate to
improve safety improve reliability
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Innovate to bring Innovate to solve
simplicity to life environmental problems
7

8. www.quadric.dk
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