4. Distinctive
Bass was a pioneer in international brand marketing.
The Bass Red Triangle is one of the world's oldest logos first trademarked in 1875
5. Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory.
Company was originally called Blue Ribbon Sports.
6. 1953: Fourth McDonald's restaurant, in Downey, California.
It is the oldest McDonald's restaurant still in operation
7. Memorable
Logo was introduced in 1962. Designed by Jim Schindler to resemble new arch shaped
signs on the sides of the restaurants.
He merged the two golden arches together to form the famous 'M‘
14. Designed by Stanford professor Vaughan Pratt in 1982
The letters u and n while arranged adjacent to each other
appear as the letter S in a perpendicular direction
(ambigram)
15. Designed by Herb Lubalin and Tom Carnase in 1980
Communicates meaning figuratively through the logo
16. Designed by Phillipe Lenssen in 1999
Design goals: clearly differentiate from other search engines
Playfully simple, colors evoke child play
27. Company founded in 1897
Current logo designed by Raymond Loewy in 1967.
Design process was 4 years and included tests on highway poles
and interviewing motorists
28. Original logo was a mussel shell introduced in 1900 and replaced
in 1904 by the first version of the scallop shell motif
29. Original Apple Logo
Designed by Ron Wayne (3rd co-founder of Apple) in 1976
Represents inspiration and innovation. Too complex……….
30. Designed by Rob Janoff 1977
Bite mark to symbolize a play on “byte”
37. This logo appears to be very simple, but if you look at the white
space between the "E" and "x" in "Ex," you'll find it is more
complex than you thought. Can you spot the arrow?
What does the arrow silently imply?
38. Ever notice the hidden celebration scene concealed
within the letters?