You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you structure, mentor-ship and the opportunity to network with like-minded people.

1. www.dsim.in

2. BECOMEAN
EXPERTYOURSELF

3. Learnhow todomarketingonline
Boost website traffic
Generate potentialleads
& increase sales revenue with
better brandawareness.
Just like experts and agencies do.

4. Become A G o o g l e &Facebook
Certified P r o f e s s i o n a l
6 Adwords Certification- To become AdWords Certified, you'll need to pass the AdWords Fundamental exam and one
more AdWords exam. DSIM will prepare and help you to clear all these exams -
One Training Program - 9Certifications
It is only skills and not degree that can help you grow. But if you are one of those individuals who believe in getting
certified along with skills then we have got you covered.
After completion of the training not only will you become an expert in digital marketing but you will also be a Google
& Facebook certified professional.
Video Advertising
ShoppingAdvertising
Mobile Advertising
Adwords Fundamental
Search Advertising
DisplayAdvertising
Google Analytics Certification
FacebookCertifications
Industry Recognized DSIMCertificate
Google AnalyticsCertificate Google Adword Certificate
YOUR NAME
is hereby awarded this certificate of achievement for the successful
completion of the Google Aanlytics certification exam.
Analytics Certification
VALID THROUGH
MM/DD/YY
YOUR NAME
is hereby awarded this certificate of achievement for the successful
completion of the Google AdWords certification exams.
AdWords Certification
AdWords Certification
VALID THROUGH
MM/DD/YY
Mobile Advertising Certificate Shopping Advertising Certificate
VALID THROUGH
MM/DD/YY
YOUR NAME
is awarded this certification for passing the Adwords Fundamentals and Mobile
Advertisingexams.
Mobile Advertising
Certification
VALID THROUGH
MM/DD/YY
YOUR NAME
is awarded this certificate for passing the AdWords Fundamentals and
Shopping Advertisingexams.

5. The all-in-one website conversionapp
(Lead capture lightbox, Page
takeover leadcapture,
Squeeze pagebuilder)
INR5265/-
Content buildertool
INR4,355/-
SEOsoftware
INR13,200/-
Become a google&
facebook certified
professional
Tools for ecommercewebsite
INR1,999/-
Web browser notification tool
INR26,910/-
Landing page buildertool
INR4,355/-
WordPresstheme
INR3,185/-
Lead captureplugin
INR4,355/-

6. Training Process
Thetrainingstarts with DigitalMarketing Overviewwhereinyou learn the basics of digital
marketingthat helpyou builda strong base forthe practical sessions thatfollow.
Then,to provide hands-on-practical exposureyoucreate a website. The purpose behind
creatinga website is to provideyoua practical exposureof every component. AtDSIM, you
are notjustlearningdigitalmarketing,youare actuallydoingit.
Once aredonewith the basics i.e.yourwebsite isupandrunning,the trainingkick
starts to more advanced moduleswhereinyoulearnSEO,
PPCAdvertising,GoogleAnalytics, E-mail marketing,MobileWeb Marketing and
OnlineAdvertising.
Anotherinterestingcomponentinthistrainingprogramis Social Media Marketing
comprisingof Facebook,Twitter,LinkedIn,VideoandViralmarketing. Keeping modernday
business requirementsinmind,thistraininghas a very important component,i.e.,Lead
generationforbusiness. Underthiscomponent,younot onlylearn how to generatepotential
business leads but,also how to convert those leads into sales andincrease yourbusiness
revenue.
Our team of renowned Affiliate marketers will train and share tips and tricks on
how you can make money online with Affiliate Marketing andAdSense Blogging.
So, thismeans you can mintmoneyonlineanytime, as a part-time orfull-time
freelancer…Allyou needis a laptopandan internetconnection!
Once your trainingis over andyouare well versed practically with all the
components, you are awarded an industry recognized certification from DSIM
andgain advantage withourfreejobassistance thathashelpedmanyjobseekers find
their dream job in the burgeoning digital marketing industry.
1
3
5
2
4
6

7. What youlearn?
SearchEngine
Advertising
SocialMedia
Marketing
WebsitePlanning
&Creation
DigitalMarketing
Overview
SearchEngine
Optimization
Email
Marketing
Ecommerce
Marketing
Google
Analytics
Mobile
Marketing
OnlineDisplay
Advertising
Affiliate
Marketing
Making Money Via
Adsense &Blogging
Content
Marketing
LeadGeneration
ForBusiness
How to Grab
Freelancing Projects
OnlineReputation
Management
Creating Internet
MarketingStrategy
The only digital marketing training program
where you get in-depth knowledge of all the 17 modules of digital
marketing with practical hands-on exposure.
Become a Google & Facebook Certified Professional
( 1 Training Program - 9 Certifications )

8. 01
What ismarketing?
What is digital marketing?
Understanding Marketing Process
Why Digital Marketing Wins Over traditional Marketing ?
Understanding Digital Marketing Process
Increasing Visibility
What is visibility?
Types of visibility
Examples ofvisibility
Visitors Engagement
What isengagement?
Why it is important?
Examples ofengagement
Bringing TargetedTraffic
Inbound
Outbound
Converting Traffic into Leads
Types of Conversion
Understanding Conversion Process
Retention
Why it isImportant?
Types ofRetention
Performance Evaluation
Why it is Important?
Tools Needed
Digital Marketing
Overview

9. 02
Website Planning
Understanding Internet
Difference between Internet & web
Understanding websites
Understanding domain names & domain extensions
What is web server & web hosting
Different types of web servers
Different types of websites
Based on functionality
Based on purpose
Planning & Conceptualising a Website
Booking a Domain Name & webhosting
Adding domain Name to web Server
Adding webpages & content
Adding Plugins
Building website using CMS in Class
Identifying objective of website
Deciding on Number of Pages Required
Planning for Engagement Options
Creating Blueprint of Every webpage
Best & Worst Examples
& Creation (12 Hours)

10. 03
What is email marketing?
How emailworks?
Challenges faced in sending bulk emails
How to over come these challenges?
Types of email marketing- Opt-in & bulk emailing
What is opt-in email marketing?
Setting up email marketing account
Best platforms to do opt-in email marketing
Setting up lists & web form
Creating a broadcast email
What are auto responders?
Setting up auto responders
How to do bulk emailing?
Best practices to send bulk emails
Tricks to land in inbox instead of spam folder
Top email marketing software’s & a glimpse of how to use them
Improving ROI with A/B testing
“Personalisation – It’s not about first or last
name. It’s all about relevant content.”
Email Marketing(6 Hours)

11. 04
Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank-youpage
Landing page vs website
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise- Creating a landing page
Types of landing pages
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing
“Ratherthansittingatatradeshowtableforhoursonend,orsettingupa
displayinhopesthattargetedconsumerswillcompleteaform,youcan have
leadsgenerated andsenttoyouusingthe Internet.”
Lead Generation
For Business(9 Hours)

12. 05
PPC Advertising
Google Adwords
Google AdwordsOverview
Understanding inorganic search results
Introduction to Google adwords & PPC
advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adwords account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc
Types of Advertising campaigns- Search,
Display, Shopping & video
Difference between search & display campaign
Understanding Adwords Algorithm
How does adwords rank ads
Understanding adwords algorithm (adrank) in
detail with examples
What is quality score
Why quality score is important
What is CTR?
Why CTR is important?
Understanding bids
Creating Search Campaigns
Types of Search Campaigns - Standard,
All features, dynamic search & product listing
Google merchant center.
Creating our 1st search campaign
Doing campaign level settings
Understanding location targeting
Different types of location targeting
What is bidding strategy?
(12Hours)

13. 0
5
PPC Advertising
GoogleAdwords
Importance of CTR in optimization
How to increase CTR
Importance of quality score in
optimization
How to increase quality score
Importance of negative keywords in
optimization
Evaluating campaign stats
Optimizing with conversion report
Optimizing with keywords
Optimizing performing keywords
Optimizing non performing keywords
How to decrease CPC
Analyzing your competitors
performance
Creating Display Campaign
Types of display campaigns-
All features, Mobile app,
Remarketing, Engagement
Creating 1st display campaign
Difference in search & display
campaign settings
Doing campaign level settings
Understanding CPM bid strategy
Advance settings
Ad-scheduling
Ad-delivery
Understanding ads placement
Creating diff. adgroups
Using display planner tool
Finding relevant websites for ads
placement
Creating text ads
Creating banner ads using tools
Uploading banner ads
Optimizing Display Campaign
Remarketing
What is remarketing?
Setting up remarketing campaign
Creating Remarketing lists
Advanced Level list creation
Custom audience
Understanding different types of bid
strategy
Manual
Auto
Advanced level bid strategies
Enhanced CPC
CPA
What are flexible bidding strategies?
Understanding flexible bidding strategy
Pros & Cons of different bid strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our campaign
Creating adgroups
Finding relevant adgroups options
using tools
Creating adgroups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group
Using keyword planner tool
Understanding types of keywords
Board, Phrase, exact, synonym &
negative
Examples of types of keywords
Pros and cons of diff. types of
keywords
Creating ads
Understanding ad metrics
Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads
Creating ads
Tracking Performance/Conversion
What is conversion tracking?
Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing SearchCampaigns
How to optimize campaigns at the time of
creation?
Optimizing campaign via adgroups

14. 0
6Introduction to Googleanalytics
How Google analyticsworks
Understanding Google analytics accountstructure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
Starting with Googleanalytics
How to set up analytics account
How to add analytics code in website
Understanding goals and conversions
How to setupgoals
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate
How to reduce bounce rate
How to set up funnels in goals
Importance offunnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance ofmarketing campaigns via
Google analytics
What is linktagging
How to set up link tagging
Understanding filters &segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring trafficbehavior
Taking corrective actions ifrequired
Google
Analytics(6 Hours)

15. 07
What is socialmedia?
Understanding the existing Social Media paradigms & psychology
How social media marketing is different than others
Forms of Internet marketing
Facebook marketing
Understanding Facebook marketing
Practical session 1
Creating Facebook page
Uploading contacts for invitation
Exercise on fan page wall posting
Increasing fans on fanpage
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
Facebook advertising
Types of Facebook advertising
Best practices for Facebook advertising
Understanding facebook best practices
Understanding edgerank and art of engagement
Practical Session 2
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module- CPC vs CPM vs CPA
Setting up conversion tracking
Using power editor tool for adv.
Advance Facebook advertising using tools like Qwaya
Social Media
Marketing(21 Hours)

16. 07Social Media
Marketing
Linkedin Marketing
What is linkedIn?
Understanding LinkedIn
Company profile vs Individual profiles
Understanding Linkedin groups
How to do marketing on LinkedIn groups
Linkedin advertising & it best practices
Increasing ROI form linkedIn ads
Linkedin publishing
Company pages
Adv on linkedIn
Display vs text
Twitter Marketing
Understanding Twitter
Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
How to do marketing on Twitter
Black hat techniques of twitter marketing
Advertising on Twitter
Creating campaigns
Types of ads
Tools for twitter marketing
Twitter Advertising
TwitterCards
Video Marketing
Understanding Video Campaign
Creating 1st Video Campaign
Importance of video marketing
Benifits of video marketing
Uploading videos on video marketing websites
Using youtube for business
Developing youtube video marketing Strategy
Bringing visitors from youtube videos to your website
Creating Video ADgroups
Targeting Options
Understanding Bid Strategy

17. 08Search Engine
Optimization(SEO)
What is SEO?
Introduction to SERP
What are searchengines?
How search engineswork
Major functions of a search engine
What arekeywords?
Different types of keywords
Google keyword plannertool
Keywords research process
Understanding keywords mix
Google Operator : So that you can find anything on the web
On page optimization
What are primary keywords, secondary keyword and tertiary keywords?
Keywords optimization
Content optimization & planning
Understanding Your audience for content planning
What is the difference between keywords stuffing & keyword placement
Internal linking
Meta tags creation
Creating Webpage in HTML
Using google webmasters tool & website verification
Sitemap creation & submission in website & webmasters
How to write an optimized content
How to write a content for article, blog and press release
(21Hours)

18. 08 Search Engine
Optimization(SEO)
Off Page optimization
What is domainauthority?
How to increase Domain authority
What areback links?
Types of back links
What is linkbuilding?
Types of linkbuilding
Do’s and Dont’s of link building
Link building strategies for your business
Easy link acquisition techniques
Local SEO
Google places optimization
Classified submissions
Using H card
Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business
What is link juice?
Importance of domain and page authority
How to optimize exact keywords for your business
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update
How to recover your site from Panda, Penguin and EMD
“ThebestplacetohideadeadbodyispagetwoofGooglesearch
results!”

19. 0
9What is online advertising?
Types of Online Advertising
Display Advertising
Banner ads
Rich Media ads
Pop ups and Pop under ads
Contextual advertising
In Text ads
In Image ads
In video ads
In page ads
What are PaymentModules?
Companies that provide online advertisingSolution
Tracking & Measuring ROI of online adv.
Assignment on allocating funds tovarious
Different Online advertising platforms
Creating Banner Ads UsingTools
“You can’t expect to just write and have visitors cometo you- that’s
toopassive.”
Online Display
Advertising(3 Hours)

20. 10
What isecommerce?
Top ecommerce websites around the world & it's scenario in India
Difference between E-Commerce software and Shopping Cart software
Payment Gateways, Merchant Accounts & Logistics for physical goods.
Integrating Woocommerce and setting up an ecommerce store on WordPress.
Affiliate Marketing by promoting products which looks like an ecommerce store.
Case studies on ecommerce websites.
How to do Google Product Listing Ads (PLA) for ecommerce websites.
How to do SEO for an ecommerce website.
“To besuccessful and grow your businessand revenue, you
must match the way you market your products with the way
your prospects learn about and shopfor your products.”
Ecommerce
Marketing(6 Hours)

21. 11Mobile
Web
Understanding Mobile Devices
Mobile Marketing and SocialMedia
Mobile Marketing Measurement andAnalytics
Fundamentals of mobilemarketing
Key industry terminology
Creating mobile website throughwordpress
Using tools to create mobile websites
Using tools to create mobile app
Advertising on mobile (App &Web)
Targeting ads on Apps
Targeting ads via location
Targeting ads on search engine
Content Marketing on mobile
Mobile strategy-segmentations option targeting and differentiation
Mobile marketing mix
SMS marketing
Creating mobile application
Uploading mobile app in Android and iOS
Marketing(4 Hours)

22. 12
What is Content marketing?
Introduction to content marketing
Objective of content marketing
Content marketing 7 step strategy building process
18 types of content with examples
How to write great compelling content
Keyword research for content ideas
Optimizing content for search engines
Discussing authority blog
Steps towards developing authority blog
Ways to monetizing authority blog
How to market your content?
Debate- Doesn’t great content just spread by itself
Understanding secondcustomer
Importance of second customer
How to increase second customer
Understanding online influencers
10 ways to connect with online influencers
35 unique ways to write magnetic headlines
180 examples of magnetic headlines
How to increase opt-in email list with content marketing with examples
Case study on content marketing
Content
Marketing(6 Hours)

23. 13
What is online reputation management?
Why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online
10 Online reputation management Commandments
15 ways to create positive brand image online
Understanding tools for monitoring onlinereputation
Step by Step guide to overcome negative online reputation
Best examples of online reputation management
“Your brand is what peoplesay about you when you’re not in the
room”
Online
Reputation
Management(3 Hours)

24. 14
Let’s talk
Execution Strategy
Creating Digital
Marketing
Strategy/Doubt
Sessions(2 Hours)

25. 15
What is affiliatemarketing?
3 A’s ofaffiliate marketing
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the year
Affiliate marketing scenarioin India
How to be a super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate marketing?
Live examples of how people are making money as an affiliate
Getting your started as an affiliate
Getting you approved as an affiliate from
India’s top affiliateagencies
Some of the top affiliate network in the world
How to get approved as an affiliate by world’s top affiliate company-commission
junction www.cj.com
Trainers shares his secrets of affiliate marketing
Story telling- trainer shows his live example of how he is making money these
days as an affiliate
Want to be your own boss...?
entrepreneurialmodules
ANliate
Marketing(6
Hours)

26. 16
17
What isadsense?
How to get approved for adsense?
Cool trick to get adsense approval by Google
Using your adsense account interface
Placing ads on yourblog
Creating blogs with our FREEtheme
Then we will share 1 secret method Through which you will
make money withadsense
Adsense &
Blogging(6 Hours)
How ToGrab
Freelancing
Projects?(3 Hours)

27. Flexibilities
Back up Classes
Back up classes, in case you miss fewclasses
Batch Flexibilities
Batches as per your availability- Evening, Weekend, Sunday, Online
Doubt Clearing Session
2 hours doubt session every month after completion of training at no charges
Job Assistance
Job assistance and interview scheduling
INR 63,624/- Free Tools & Softwares
Lead capture plugin, WP Theme, E-commerce tools, Content builder tool,
SEO Software, Push notification tool, website conversion app
1Training Program 9 Certifications
DSIM industry recognised certification, 7 google certifications & facebook certification
Own Websites
Build your own website
Theory To Practical
Implement your theoretical learning practically on your own website
Make Money Online
Learn the art of making money online known to very few experts worldwide
in-Class & Online Classes
2comprehensive platforms to choose from: Live interactive online training &
in-class training

28. Helpline : 8121 0786 22/33

29. 8121 0786 22/33
It is
time
youget
started