This week , we distill insights around MakeMyTrip.com (MMT) one of India’s leading online travel companies which has ranked among the top 10 Great Places to Work for in India for four years in a row. For more about MakeMyTrip , visit: http://peopleslab.mslgroup.com/peoplesinsights/makemytrip-peoples-insights-volume-2-issue-38/ 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on reputation, employee engagement and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities. We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook. For more, see: http://peopleslab.mslgroup.com/future-of-engagement

1. Reputation | Employee Engagement | Citizenship
MakeMyTrip
People’s Insights: Volume 2, Issue 38

2. What is MakeMyTrip?
MakeMyTrip.com (MMT) is
one of India’s leading
online travel companies. It
has ranked among the top
10 Great Places to Work
for in India by the Great
Place to Work (GPTW)
Institute for four years in a
row.
Source: reviews.makemytrip .com

3. Culture – the Key differentiator
MMT goes that extra mile to
create the perfect culture for
its employees, with special
events like Hackathons and
Hotelathons, and general
events like themed-days,
Rock Band parties, Table
Tennis Tournaments, wine
tastings and tug of war
competitions.
MMT’s culture is built on a
strong foundation of 10 core
values, intended to empower
employees.
Source: businesstoday.intoday.in

4. 3 Strategies that drive engagement
The first is freedom at work. We create challenging
jobs and empower Trippers (as we call our employees)
to take risks and make decisions.
The second is fun at work. This is about having an
engaging work experience by creating real friendships
at work and making MakeMyTrip a second home.
The third is triumph beyond work. This strategy
focuses on moving beyond job descriptions and
achieving personal satisfaction from innovating and
raising the bar.
Poonam Thakur
Manager: PR & Corporate Communication
MakeMyTrip.com
A unique and fun culture
helps MMT stand out in a
crowded market. Here are
3 strategies that drive
engagement at MMT:
freedom, fun and triumph
at work.

5. 5 activities which are popular
amongst employees
Hotelathons
Induc.ons
in
the
“Gaming
Zone”
Virtual
Tripper
Villa
intranet
Hackathon
Celebra.ons
Source: Inside MakeMyTrip
MMT believes that happy
employees create happy
customers, and strives to
create a rewarding and fun
work environment for its
employees. Here are 5
MMT activities which are
popular amongst
employees.

6. 1. Hotelathons
A Hotelathon is a 24-hour
non-stop brainstorming
event. It is mainly organised
to kickstart new innovative
projects and to complete
older accumulated projects.
Source: inside.makemytrip.com

7. 2. Inductions in the “Gaming Zone”
MMT’s new employee
induction program does not
consist of a classroom or
presentations; it is done in
a gaming zone.
Armed with iPads, new
Trippers acquire information
about the company and
learn by undertaking an
MMT journey and
competing on a social
network.
Source: "We ♥ Our Workplace" by MMT

8. 3. The Virtual Tripper Villa intranet
MMT’s intranet is called the
Virtual Tripper Villa. It is the
in-house communication
powerhouse and contains
everything from gossip and
candid pictures to product
launches and awards.
Source: Inside.makemytrip.com

9. 4. Hackathon
To encourage innovation
among the employees,
MMT organised a
Hackathon in 2012.
Participants were given a
brief to create at least 1 app
and make it live in 24
hours.
The Hackathon witnessed
21 live apps with Tomcat
configurations, 87
deployments &11,436 lines
of code generated.
Source: inside.makemytrip.com/the-story-of-hotelathon

10. 5. Celebrations
The MMT offices are always
abuzz, and they get even
livelier during festivals and
other important days.
For example, on
Independence Day, MMT
organized an MMT Janta
Vote (public vote) and an
Azadi (freedom) Jukebox.
Trippers were also asked to
share their vision for India
and a better tomorrow.
Source: inside.makemytrip.com

11. Social events
MMT also organizes social
events such as Green Days
and interactions with a nonprofit for children and
women.
• MMT observes Green
Day to pursue its ongoing commitment to a
greener Gurgaon.
Source inside.makemytrip.com
• MMT regularly engages
with children from
Udayan Care, an NGO
that works to empower
vulnerable children,
women and youth.

12. The Man behind MMT
Deep Kalra the CEO of
MMT has played an active
role in making MMT what it
is today. His focus has
always been on people.
On Glassdoor, 77% of
employees recommend the
company and 100 % have
approved of CEO Deep
Kalra.
Source: glassdoor.com/Reviews/MakeMyTrip-Reviews

13. Relevance to Gen Y
MMT understands that Gen Y is not an easy
one to deal with, when it comes to maintaining
excitement levels. They need this constant
element of 'challenge & fun'. Hence idea
sourcing events like 'Hackathon' come in very
handy. All employees are given an opportunity
to come up with path breaking ideas that can
impact the business positively.
Hitesh Malhotra
Account Director, Social Hive India,
MSLGROUP
The MMT culture is all
about freedom, openness
and transparency. This
culture keeps Gen Y
engaged and motivated.

14. Read People’s Lab insights & foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog , quarterly
magazine and annual report.
MSLGROUP
INSIGHTS NETWORK
100+ MSLGROUP planners
share and discuss inspiring
projects on reputation,
employee engagement and
citizenship.
PEOPLE’S INSIGHTS
WEEKLY BLOG
PEOPLE’S INSIGHTS
QUARTERLY MAGAZINE
We deep dive into
conversations around one
project to distill insights and
foresights.
Every quarter, we compile the
best insights from the network
and the blog into a magazine,
as a showcase of our
capabilities.
For more, visit http://peopleslab.mslgroup.com/peoplesinsights

15. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for innovation,
storytelling and change.
For more, visit http://peopleslab.mslgroup.com/peoplesinsights

16. For People’s Lab solutions,
please contact:
pascal.beucler@mslgroup.com