This week, we distill insights around Intel iQ - a dedicated social curation platform that Intel uses to curate content from influencers and employees on how people are using technology in inspiring ways. 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. For more, see: http://peopleslab.mslgroup.com

1. crowdsourcing | storytelling | citizenship | social data
People’s Insights: Volume 1, Issue 49
Intel iQ

2. What is Intel iQ?
Intel uses iQ, its dedicated social curation platform, to curate content
from influencers and employees on how people are using technology in
inspiring ways, and to showcase technology’s impact on society.
iq.intel.com

3. How does it work?
The iQ algorithm sources content based on social popularity. Then, it
crowdsources the most popular content amongst Intel employees, and
publishes links and excerpts from them, along with original content.
1) zdnet.com, 2) Full iQ Social Publishing infographic at iq.intel.com

4. We live in a content economy
Brands have invested heavily in communities and need to create
shareable content on a regular basis to stay top of mind. iQ is Intel’s
answer to the challenge of creating a constant stream of quality content.
1) everycompanyisamediacompany.com, 2) brandchannel.com

5. Targeting a young audience
Millennials and Gen Y no longer access content on print, TV and radio.
iQ was designed as a touch-optimized web app to be present where the
youth are – on smart phones, laptops and tablets.
blogs.wsj.com

6. Subtle Intel Inside theme continues
Intel is adept at communicating the power of technology through
storytelling, and Intel iQ is another instance where the company focuses
on what the product enables and not the product itself.
http://www.theverge.com/2012/5/17/3025970/intel-iq-site-social-curation

7. Sharing the brand message
Some thinkers believe the true value of the iQ platform will come from
having an army of consumers who share brand-aligned content and
helped increase the favorability of the Intel brand and its products.
http://mrkieran.com/intel-iq-social-publishing

8. Brands are becoming social publishers
Bloggers point out that social publishing is becoming common among
tech brands, with IBM (A Smarter Planet), Qualcomm (Spark) and Cisco
(The Network) also curating, creating & commissioning content.
1) digiday.com, 2) blogs.wsj.com

9. Is social publishing apt for brands?
Bloggers point out that product and media companies have begun to
overlap, and question the impact that branded content platforms will
have on the overall media industry.
http://gigaom.com/2012/02/14/when-is-the-social-curation-bubble-going-to-burst/

10. Macro trend: Social Curation
In 2012, we have seen social curation take off on the web
with Pinterest reaching 40 million users and new curation platforms
like Pearltrees, Storify, The Fancy and Cowbird gaining visibility.
1) pinterest.com, 2) pearltrees.com

11. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in four key areas:
crowdsourcing, storytelling, citizenship and social data.
Crowdsourcing Storytelling Citizenship Social Data
Mahindra Spark the Rise @MarsCuriosity #Kony2012 MTV Fantasy Election
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

12. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

13. People’s Insights Annual Report
In January 2013 we will publish the ten-part People’s Insights Annual
Report, in which we synthesize our insights from 2012 and provide
foresights for business leaders and change-makers for 2013.
Now & Next: Future of Part 1: Crowdfunding Part 2: Behavior Change
Engagement Games
(coming soon as an iPad app)
Subscribe to the report at: http://peopleslab.mslgroup.com/peoplesinsights/annual-report/

14. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

15. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com