The Lilian Raji Agency is a strategic marketing and public relations agency that helps luxury lifestyle companies develop loyalty from luxury buyers.

1. Book of Results

2. Table of Content
About Us
The Lilian Raji Agency........................4
Client Portfolio....................................5
Testimonials..................................................6
Portfolio of Select Results
Special Events.....................................10
Television Press Placement................15
Editorial Press Placement..................21

3. About Us

4. About Us
The Lilian Raji Agency was inspired by the founder’s personal experiences working as one of the leading
sales associates at the world’s largest luxury watch retailer, Tourneau. In the frontlines of where real time
decisions were made by customers of luxury products, Lilian Raji learned what key strategic marketing
efforts brought passionate customers through the retailer’s door. In establishing The Lilian Raji Agency,
Lilian took this accumulated knowledge to help define precisely how we can help our clients engender
loyalty from the luxury buyer. Our services are carefully structured to provide what personal experience has
confirmed brings the best ROI.
The Lilian Raji Agency is a strategic marketing and public relations agency that helps luxury lifestyle
companies create loyalty from luxury buyers. We extend to you strategic counsel, marketing and public
relations services based on personal and direct experiences selling premium goods to luxury buyers. In
discovering:
• The tremendous value customers’ placed on knowing a brand’s legacy  We provide Brand
Management services to educate your customers on your story. This includes development
of written and visual materials, website design, and social media outreach.
• How their review of editorial or chat room commentary formed impressions about a brand 
We secure frequent and positive editorial coverage through our Media Relations services,
targeting print, broadcast and online editors as well as the all important bloggers.
• How often knowledge that a favored celebrity owned a similar watch to the one being
considered played a role in the final decision to buy  Our Influencer Outreach services
connect your company to those whose opinions matter, and who are willing to advocate
your brand on their far-reaching podium. Celebrities, stylists, trendsetters and opinion
leaders fall into this category, with our recently developed Influencer Consortium creating
more touch points between our clients and the luxury buyer.
• How invitations for exclusive events solidified a customer’s brand affection  We
engineer highly creative experiences through our Experiential Events services that start
conversations about your brand between your customers and their network. We are able
to provide support from beginning (event conceptualization and design) to the end (RSVP
management) and can jump in wherever you need us most in between.
• How frequently customers discovered a brand through its association with a company the
customer highly regarded  We craft Strategic Alliances between you and other companies
who don’t quite do what you do, but working together will help you both make more
money. Whether it’s for a one time strategy or an enduring partnership, we have a vast
network of contacts and are skilled at creating win-win relationships.
Our unique operations allow for competitive pricing without sacrifice of innovation. Because of our origins
in prestige retail sales, we know the luxury consumer better than most other agencies, and maintain our
knowledge of what is currently motivating consumer buying by speaking often with our friends in luxury
sales - the people who work directly with your customers and provide their expertise as part of our Influencer
Consortium.

5. Client Portfolio
PAST & PRESENT
BEAUTY LUXURY PRODUCTS
The Estee Lauder Companies for Origins Aquanautic
Proctor & Gamble for Olay* Bellissimo Fine Jewelry
Clerc
FASHION & ACCESSORIES Concordia Jewels
Ascend Systems Didier Piero Couture
Bakana Brazilian Jewelry, Purses & Accessories Dubey & Schaldenbrand
Mark Edge Jewelry French Trade Commission – Jewelry Division
IMPnow.com KENJO – The Store to Watch
Mathon Paris
HOSPITALITY Philippe Tournaire
Eros World Tapas Bar PK Time Group
InterContinental Hotels Group Solomon Brothers Fine Jewelers
Fishmonger Restaurant S.T. Dupont
Milan Restaurant Volna
The Palm Restaurant*
Raffles International Hotels & Resorts* NONPROFIT
Raffles L’Ermitage Beverly Hills* American Cancer Society
RafflesAmrita Day Spa* American Heart Association
Teela Taqueria Captain Planet Foundation
Emory Ataxia Center at Emory University
LUXURY SERVICES The Goethe Institute
Intelligent Homes & Buildings Hope‐worldwide Georgia
Lotus MJYX Italian Trade Commission
Meilin Ehlke National Academy of Television Arts & Sciences
Munson International Southern Center for International Studies
RMR-Real Estate Marketing Results
The Ultimate Life TV
Wes Moss

6. Testimonials

7. Testimonials
The Lilian Raji Agency has proven to be a great asset in our US
marketing strategy. Within a very short timeline, The Lilian
Raji Agency pulled together a media dinner during New York
City Fashion Week attended by editors of Esquire, Worth,
GQ, Forbes, International Herald Tribune, Elite Traveler,
Robb Report and several others. The Agency was then able to
coordinate a reciprocal event the same week in Los Angeles
that culminated in our presence at the Emmy Awards. Lilian
proved to be entirely vested in our success, and her team
worked as if ST Dupont was their own company.
Karen Lee
Americas Area Manager
S.T. Dupont Paris
When we decided to make an entrance into the US market,
The Lilian Raji Agency was recommended to us first by
the French Trade Commission. Lilian and her team were
invaluable in helping us understand the US customer while
advising us on the best tactics to make our presence known.
With Lilian’s help, we were named a finalist in National
Jeweler’s Colored Stones Award while also being a contender
for Best New Jewelry during the Couture Show. We’ve been
featured in publications from Robb Report to The New York
Times, and have valued our relationship with The Lilian Raji
Agency.
Danielle Navarro
International Sales Manager
Mathon Paris
I met Lilian Raji at a conference where she was being
honored as International Emerging Leader of the Year,
and subsequently hired her to manage media relations
and launch for our new store opening in Atlanta. From
beginning to end, Lilian and her team ensured everything
was done correctly – from coming in under budget for the
launch coordination, to ensuring premium media presence,
to voluntarily preparing an ROI statement that validated our
decision to hire her company.
Trenesa Danuser
VP of Global Communications and Strategic Alliances
The Estee Lauder Companies, Origins and Ojon

8. Testimonials
We came to The Lilian Raji Agency with a limited budget
and a young brand that needed to be introduced to the
American market. Lilian treated us like a global brand with
a much larger budget, and delivered results as such without
exceeding our financial plan.
Franck Albert Brafine
VP of Operations, North America
MAÎTRE ARTISAN D'ART - JOAILLIER
ART MASTER JEWELLER
Philippe Tournaire
We hired Lilian Raji when one aspect of our sponsorship of
UNICEF’s Designs of Hope was falling short of projection –
our raffle ticket sales. With only six weeks before deadline,
Lilian executed an aggressive, strategic marketing plan
that catapulted raffle ticket sales from just under $1,000 to
over $12,000. Her creativity and innate understanding of
marketing challenges helped us succeed in an area we’re we
had almost given up hope.
Autumn Murray
InterContinental Hotels Group
Senior Community Affairs Director
The Lilian Raji Agency coordinated our most highly regarded
customer appreciation party, while spending the least
amount possible to ensure satisfaction all around. Our
vendor relationships were strengthened by Lilian bringing in
editors and reporters that not only interviewed us, but also
interviewed our vendors to discuss their newest watches.
Our customer relationships were strengthened by the gift
bags Lilian’s team put together, valued at over $500 and
filled with products from Hermes, Belisimi, Maurice Lacroix,
Breitling, Tag Heuer and other companies, all secured at no
cost to us. We were very impressed with Lilian’s work and
highly recommend her services.
Ken Grazi, Partner
KENJO – the Store to Watch

9. Testimonials

10. Special Events

11. Dinner and Conversation with Alain Crevet,
S.T. Dupont CEO
Press Dinner

12. Davidoff of Geneva and S.T. Dupont
Corner Boutique Launch
®

14. Holiday Party

15. TelevisionPressPlacements

21. EditorialPressPlacements
blogs, magazine, newspaper, online

23. MAKE GROW LIVE
The Power of Partners: Year in Review: 10 steps The best hospitals for
Why some partnerships to financial recovery in heart surgery. Plus:
survive and succeed- 2010. Also: How to buy Vaccines customized
and some never last. a sports team. for your DNA.
THE EVOLUTION OF FINANCIAL INTELLIGENCE
OBJECT
OF DESIRE
When France hosted NATO's 6 0 t h anniversary summit in April, President Nicolas
Sarkozy wanted to present the visiting heads of state with a special gift. His choice:
the Neo-Classique President roller-ball pen, handmade by French luxury brand
Dupont. a great feeling to know that a pen from a small French house is in such
good hands all over the world," says Alain Crevet, CEO of S.T. Dupont Paris.
The Neo-Classique President debuted in 2 0 0 8 and was reinvented in 2 0 0 9 with
a new design. Asymmetrical rings on the pen's black Chinese lacquered and
palladium-trimmed body are intended to suggest a magnetic field. Each pen, made
by artisans in the Alpine village Faverges, where Dupont goods have been
made since 1872, requires 150 manual operations, 100 hours of work, six coats of
lacquer and 2 0 0 quality checks.
V O L U M E 18 EDITION 03
WHY YOU NEED IT
The Neo-Classique Magnetisme combines
the elegance and endurance of a beautiful-and beau-
tifully made-pen along with contemporary utility Its
18-carat solid gold nib and built-in, four-gigabyte
key subtly blend the craftmanship of writing with
state-of-the-art technology.
COST
$1,990 for fountain pen, $1,790 for roller-ball
For more information, see st-dupont.com.
NUARY 2010 WORTH COM

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28. Jan 12, 2010 Customer Care | Sign in | Print
Home > What's New > S.T. Dupont Opens Shop in New York Davidoff
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S.T. Dupont Opens Shop in New York Davidoff
Posted: Monday, September 21, 2009
By Gregory Mottola
S.T. Dupont, the Parisian
maker of luxury cigar
accessories, has opened up a
small retail outlet in The Big
Apple. A shop within a shop,
the new boutique is located
inside the upscale Davidoff of
Geneva cigar store on
Madison Avenue, making the
entire portfolio of S.T.
Dupont's high-end products
available to all who walk
through Davidoff's doors.
The grand opening gala took place Tuesday night at Davidoff, where
Alain Crevet, chief executive officer of S.T. Dupont, told the crowd of
cigar smokers "S.T. Dupont has been very successful in Asia, and very
successful in Europe, but I have always been frustrated with its progress
in the United States. This will hopefully be a stepping stone to success."
The opening comes after a recent closing of the S.T. Dupont shop in Las
Vegas, which was a kiosk-type operation relying on business generated
from the foot traffic of The Palazzo hotel and casino. The New York
business model takes a more focused approach, homing in on Davidoff's
Advertising well-established clientele of high-end cigar and accoutrement consumers.
Information
"This new collaboration with S.T. Dupont with a true 'shop in shop' allows
Customer Care
us to offer our customers an even greater range of unique merchandise,
Please sign in
and is in keeping with what they've come to expect from Davidoff of
Geneva in New York City," said Michael Herklots, general manager of
New York's Davidoff shops.
S.T. Dupont accessories can range in price from $150 up to $20,000 for
limited-edition releases.
Check out our cigar toy gallery for some S.T. Dupont cigar accessories.
http://www.cigaraficionado.com/Cigar/CA_Features/CA_Feature_Basic_Template/0,2344,... 1/12/2010

29. Quicklinks: Forums
CWNews Cigarticles Interviews Lifestyles First Look Reviews
Recent Articles
A 'Taste' of Ybor City
December 18, 2009
15th Annual Post Turkey Day
Crawl Davidoff of Geneva and S.T. Dupont Paris have partnered to develop the
December 09, 2009 first of its kind Shop-In-Shop Corner within the Davidoff of Geneva store on
Local Flavor #3: Elite Cigars Madison Avenue. Though we've always carried an impressive collection of
October 15, 2009 S.T. Dupont products in our stores, this new collaboration will ensure that we
An Interview With Jonathan
have a full assortment of S.T. Dupont's products from their popular lighters
Drew and smoking accessories to writing instruments, leather goods and other
August 03, 2009 lifestyle items. For the full press release please click here. The “Shop in
Shop” will be open for business beginning Wednesday, September 16, 2009.
CW News
A Rich Pour - Column No. 21:
Scotland - A One Week
Odyssey, Part 3
January 04, 2010
A 'Taste' of Ybor City
December 18, 2009
Advertisement
CW News Page 3 of 3
Davidoff of Geneva store manager Michael Herklots(l) and S. T. Dupont CEO Alain Crevet (r)
The S.T. Dupont Shop-In-Shop Corner at Davidoff’s Madison Avenue Store features a dedicated S.T.
Dupont branded corner with an extensive selection of S.T. Dupont merchandise. While Davidoff has always
carried S.T. Dupont lighters and smoking accessories, this new partnership will now allow U.S. customers
access to S.T. Dupont’s complete product portfolio, including pens and writing accessories, leather goods
and men’s accessories.
The General Manager of Davidoff's New York stores, Michael Herklots discussed the venture on his blog on
September 7th, nine days prior to the opening.
“There’s been a wonderful synergy and working relationship for a number of years between the Davidoff
stores in New York and S.T. Dupont”. We’re excited to take this next step with our two brands. Our beautiful
Madison Avenue flagship store has always maintained a selection of the finest cigars and good life
accessories including those by S.T. Dupont. This new collaboration with S.T. Dupont allows us to offer our
Alain Crevet (c) with guests
customers an even greater range of unique merchandise, in keeping with what they’ve come to expect from
Davidoff of Geneva in New York City.”
Davidoff of Geneva opened their first US location in 1987 on Madison Avenue in New York City, relocating
to their current Madison Avenue address on the corner of East 54th Street in 2000. In 2006 Davidoff of
Geneva acquired their second New York City location in the posh Shops at Columbus Circle, in the Time
Warner Center, and later that year acquired the De La Concha store on 6th Avenue in Manhattan.
Comedian Ron "Tater Salad" White
Herklots also published photos of the event through the social-networking site Facebook.
http://cigarweekly.com/magazine/cw_news/09-21-2009/davidoff-and-st-dupont-open-shop... 1/12/2010
© Copyright 1997-2010 Wednesday Afternoon Cigar & Strategy Group LLC. All rights reserved., Website Design by Twelve Horses.
http://cigarweekly.com/magazine/cw_news/09-21-2009/davidoff-and-st-dupont-open-sho

30. S.T. Dupont's strong suit: The GQ Eye: GQ Page 1 of 1
Fashion News
S.T. Dupont's strong suit
On September 15, 2009 at 5:11 PM
At a dinner last night hosted by S.T. Dupont CEO Alain Crevet to celebrate the legendary French accessory brand's
reentry into the U.S. market, attendees were given the chance to ogle several intriguing new releases, from a line of
leather goods treated with diamond dust (for both durability and, one assumes, because, dude, it's diamond dust) to
a new lightweight ballpoint pen made with technology from the Airbus A380 (luckily, it's not a double-decker wide
body). Just as impressive—though, sadly, not available in America—was the classically detailed, assertively tailored
S.T. Dupont suit on the exec next to me. Men's suiting is a pretty crowded market on these shores, so you can
understand the company's decision to stick with its core pens-bags-and-lighters business, but I'll say this to the folks
at Dupont: If you ever change your mind, you've got one potential customer all lined up.
S.T. Dupont's in-store boutique at Davidoff of Geneva opens tomorrow, 535 Madison Ave., NYC, (212) 751-9060,
davidoffmadison.com; st-dupont.com
— Tyler Thoreson photo: Courtesy of S.T. Dumont
Tags:
Accessories,
Suits
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Davidoff Welcomes S.T. Dupont
by Tom Johansmeyer (RSS feed) Sep 21st 2009 at 11:03AM
Last week, Davidoff Madison Avenue celebrated the launch of its new S.T. Dupont "shop-in-shop" concept.
Guests were hosted by general manager Michael Herklots to wine and hors d'oeuvres as they walked through
Manhattan's upscale tobacconist and perused the latest accessories from the Parisian luxury goods company. In
attendance, and offering a few words, was Alain Crevet, CEO of S.T. Dupont Paris, who celebrated the
partnership.
"There's been a wonderful synergy and working relationship for a number of years between the Davidoff stores
in New York and S.T. Dupont," said Herklots. "We're excited to take this next step with our two brands. Our
beautiful Madison Avenue flagship store has always maintained a selection of the finest cigars and good life
accessories including those by S.T. Dupont. This new collaboration with S.T. Dupont allows us to offer our
customers an even greater range of unique merchandise, in keeping with what they've come to expect from
Davidoff of Geneva in New York City."
The shop-in-shop corner within the store is packed with an extensive selection of S.T. Dupont merchandise. Though the company's products are not new
to Davidoff Madison Avenue, the build-out offers a unique venue in which to enjoy the Dupont experience. In a tough market for cigars and cigar
accessories, the expansion of the Davidoff/S.T. Dupont gives cigar smokers a reason to be excited.
Watch an interview with the Herklots after the jump.
Gallery: Davidoff and S.T. Dupont Event
Tags: cigar, cigars, davidoff, manhattan, new york, new york city, NewYork, NewYorkCity
Filed under: Cigars, Jewelry, Writing Instruments
• Permalink
http://www.luxist.com/2009/09/21/davidoff-welcomes-s-t-dupont/ 1/12/2010

32. October,
2009
SMOKESHOP 10/09 - S.T. Dupont & Davidoff of Geneva Store-in-Store Debuts Page 2 of 2
S.T. Dupont & Davidoff of Geneva
Store-in-Store Debuts boutique opened at the Palazzo Resort Hotel Casino in Las Vegas in January 2008 by the father and
son business partners Frank and Matt Arcela, owners of several Davidoff cigar shops in Las Vegas.
By E. Edward Hoyt III That boutique - a stand-alone “kiosk” in a high traffic retail area inside the Palazzo which was located
just across from one of their Davidoff shops - recently closed. The New York “store-in-store” takes a
different approach, featuring the company’s entire product line and tapping Davidoff of Geneva’s
Davidoff of Geneva’s Madison Avenue store in New York is now host to a new S.T. Dupont luxury-orient consumers already familiar with Davidoff’s “Good Life” philosophy of
existing base of boutique
that carries the full product line of luxury French accessory maker. merchandise.
luxury
S.T. Dupont, the Paris-based luxury accessory and pen producer, has launched a new New York
retail boutique, marking what the 135-year-old French manufacturer hopes will be the start of
continued growth in the U.S. market. The new shop is actually a collaboration with Davidoff of
Geneva’s flagship Madison Avenue shop, which is hosting the S.T. Dupont boutique as a “shop-within-
a-shop” - a dedicated area of the existing Davidoff shop that now carries the French manufacturer’s
entire product line.
“We’ve always carried a full line of the S.T. Dupont smoking accessories,” explains Michael Herklots,
general manager both of the Davidoff of Geneva stores in New York, noting Davidoff’s full assortment
of S.T. Dupont lighters, cutters, ashtrays, cigar cases, and humidors. But the new partnership now
opens up access for U.S. customers to S.T. Dupont’s complete product portfolio,For Crevet, the move to raise S.T. Dupont’s domestic profile and bolster its U.S. sales was inspired by
including pens and
writing accessories, leather goods, and men’s accessories. the brand’s strong success in Asia and Europe but what he feels is its under-tapped potential
stateside. Last summer, the company appointed Lotus MJYX, LLC as its wholesale distributor for the
United States. A Florida corporation with facilities and offices in Rhode Island, Lotus brought an
The new S.T. Dupont Shop-in-Shop Corner premiered during a private opening night reception on team already well known in the industry with over 75 years experience in
established management
S.T. Dupont’s core product categories, led by Lotus president and c.e.o. Michael Reynolds. According
September 15, 2009. Alain Crevet, c.e.o. of S.T. Dupont Paris, and Michael Reynolds, c.e.o. of appointment was made with the intent of fully establishing the brand in the U.S.
to Crevet, the Lotus Lotus
MJYX - the U.S. distributor for S.T. Dupont - were in attendance to inaugurate the boutique. totally committed to S.T. Dupont’s brand strategy” added Reynolds at the time.
market. “We are
Lotus quickly created a new after-sales service center crucial in bolstering consumer confidence in the
“There’s been a wonderful synergy and working relationship for a number of years between a backlog of service requests inherited from the previous U.S. distributor.
brand following the
Davidoff stores in New York and S.T. Dupont,” says Herklots. “We’re excited to take this next step from a Januaryplating fire at S.T. Dupont’s Faverges plant of writing - which
Unfortunately, the fallout with
completely destroyed the polishing and
2008
workshops and brought production
in France
our two brands. Our Madison Avenue store has always maintained a selection ofinstruments and lighters andhalt - slowed growth efforts even before the global economic recession
the finest cigars to a
good life accessories, including those by S.T. Dupont. This new collaboration with S.T. Dupont allows
fully tightened its grip on consumer spending. But with the facilities now completely rebuilt and
us to offer our customers an even greater range of unique merchandise, in keeping with what they’ve illustrating the brand’s strong resistance to economic crisisWestern
production back to full capacity, S.T. Dupont has posted strong sales increases in France,
Europe, and Hong Kong/China, in these
come to expect from Davidoff of Geneva in New York City.” areas. Another bright spot has been an increase in income from licensing of the S.T. Dupont brand
due to the overall performance of the company’s licensees and the impact of new eye wear launched
by the Aoyama group, further reinforcing the S.T. Dupont brand worldwide.
Indeed, the Davidoff - S.T. Dupont relationship has more than a little history - the first S.T. Dupont
The opening of the New York boutique also served as an ideal opportunity to debut S.T. Dupont’s new
Defi product line to the U.S. market, a series of high performance accessories utilizing innovative new
materials that combine a luxury image with a competitive price. Included are writing instruments,
leather business bags, and a lighter. As part of the overall S.T. Dupont line, these new items expand
the potential market for the company’s luxury goods.
“When it comes to luxury smoking accessories, S.T. Dupont is undoubtedly the industry leader,” says
Herklots. “They’ve really got something for everyone. Although Davidoff and S.T. Dupont have very
w.smokeshopmag.com/1009/feature.htm 1/12/2010
different stories and histories, the philosophies of both are quite similar in their unwavering dedication
to quality. Both companies embrace the ‘Good Life,’ and encourage us to celebrate life.”
SMOKESHOP - October, 2009

33. Ooh la la: French high jewelry takes to Big Apple Page 1 of 2
Powered by
Ooh la la: French high jewelry takes to Big Apple
October 30, 2009
New York--Aaron Faber Gallery will host 13 of
France's celebrated jewelry houses and designers in
the second annual Jewels of France Exhibition and
Trunk Show.
The event, starring smaller less recognized French
jewelry houses under the "Label Joiaillerie de
France," will kick off the afternoon of Nov. 16 and
run through Nov. 20 at the gallery's midtown
Manhattan headquarters at 666 Fifth Avenue on West
53rd STreet.
Among the pieces that will be featured in the According to the exhibition's hosts, UBIFRANCE and
Jewels of France Exhibition and Trunk Show the French Trade Commission, each of the featured
is this Joia ring in white gold with green designers produce quality and craftsmanship that is
tourmalines and diamonds. guaranteed by the Union Francaise de la BJOP (the
French Union of Jewelry Makers, Gems, Pearls and
Goldsmiths).
Visitors to the exhibition will have the opportunity to
learn abut the art of French jewelry manufacture, and also meet with the creative directors behind the
participating houses, which include: Antoine Camus, Bijoux Commelin, BRM, Garnazelle, Joia, La
Joaillerie Recreative, Marchak, Sophie Reyre, Sylvain Nosjean, Tess and Tasha, Umane Creations,
Veronique Bailly and Ximena Alarcon Cavrois.
"It takes a minimum 10 years of study to become a master artisan of French high jewelry," Camille
Wiart, director of business development, fashion and jewelry at the French Trade Commission, said in a
media release. "We are pleased to present to the American audience through the Jewels of France
Exhibition and Trunk Show 13 of France's most celebrated jewelry houses and designers, each
consummate masters of their trade. We are also very happy to be working again with Aaron Faber
Gallery, whose reputation and commitment to showcasing the best in contemporary studio jewelry,
classic and vintage jewelry made it the obvious venue."
For a sneak peak of designs in the Jewels of France Exhibition and Trunk Show, jump to our 10X blog.
10X blog
http://njn.typepad.com/10x/2009/10/bonjour-joaillerie.html#at
http://www.printthis.clickability.com/pt/cpt?action=cpt&title=Ooh+la+la%3A+French+hig... 11/3/2009

34. http://njn.typepad.com/10x/2009/10/bonjour-joaillerie.html

36. ADVERTISEMENT ADVERTISEMENT
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HOME TRENDS & COLOURS BY CATEGORY IN THE PRESS HIGHLIGHTS TRADE NEWS TOPICS MAGAZINE
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Aaron Faber Gallery - The Annual Jewels of France Exhibition
4 November 2009
Mention French high jewelry and most Americans will immediately think of Richemont Group or LVMH and their
stable of well branded companies. Mention the Label Joaillerie de France, and those in the know will also think of
smaller, less recognized French jewelry houses, whose quality and craftsmanship is guaranteed by the French
Union BJOP as being manufactured, mounted, set and polished in France, following strict ethical, legal and
environmental standards.
These smaller houses are oftentimes manufacturer of some of the more recognized French jewelry houses. Aaron Faber
Gallery, 666 Fifth Avenue, New York, NY 10103, in partnership with UBIFRANCE and the French Trade Commission, will
host thirteen of these great wonders during the week of November 16, 2009 for the Second Annual Jewels of France
Exhibition and Trunk Show.
The Jewels of France Exhibition and Trunk Show is an annual week long gathering of some of France’s most acclaimed
jewelry houses and their designers. Aligned again in its second year with Aaron Faber Gallery, the Jewels of France
exhibition offers both trade and consumers an opportunity to meet the Creative Directors behind these houses and learn
more about the exquisite and complicated art of French jewelry manufacture.
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Bijoux Commelin, Umane Créations, La Joaillerie Récréative
INTERNATIONAL JEWELLERY Couture & Europa Star - IN THE PRESS: Aaron Fab... Pag
This year’s participants include Marchak, the 131 year old jewelry house founded by Joseph Marchak, the “Cartier” of Kiev
and Peter Fabergé’s greatest rival; Bijoux Commelin, the 129 year-old manufacture of charms and specialist in translucent
enamel; and BRM, the only watch company in the world that designs and manufacturers all of their watches and watch
components in France. Also participating are Umane Créations, Joïa, La Joaillerie Récréative, Sylvain Nosjean, Tess &
Tasha, Veronique Bailly, Ximena Alarcon Cavrois, Sophie Reyre, Antoine Camus, and Garnazelle.
It takes at minimum ten years of study to become a master artisan of French high jewelry”, said Camille Wiart, Director of
Business Development, Fashion & Jewelry at the French Trade Commission. PORTFOLIO to present to the American
GUMUCHIAN “We are pleased
audience through the Jewels of France Exhibition and Trunk Show thirteen of France’s most celebrated jewelry houses and
designers, each consummate masters of their trade. We are also very happy to be working again with Aaron Faber Gallery,
whose reputation and commitment to showcasing the best in contemporary studio jewelry, classic and vintage jewelry made
ADVERTISEMENT
it the obvious venue.”
Antoine Camus, Marchak, Sylvain Nosjean, Sophie Reyre
Garnazelle, Ximena Alarcon Cavrois, Tess & Tasha, Joïa
The exhibition opens late afternoon Monday, November 16th and continues through Friday, November 20th. A private
reception hosted by the Creative Directors of each jewelry house will be held at Aaron Faber Gallery the evening of
Thursday, November 19th. The general public will be able to view and purchase from the featured collections daily, with
special requests available through Aaron Faber Gallery after the exhibition concludes jewelsoffrance.lmrpr.com
http://www.cijintl.com/In_The_Press-1281-Joaillerie%20de%20France.html 3/30/2010
Highlights
French Elegance at Couture - 27 May 2009
More IN THE PRESS »
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37. DFR: DAILY FASHION REPORT: December 2009 Page 1 of 6
DFR: DAILY FASHION REPORT: December 2009
DFR: DAILY FASHION REPORT: December 2009 Page 3 of 6
DFR: DAILY FASHION REPORT: December 2009 Page 4 of 6
DFR: DAILY FASHION REPORT: December 2009
DFR: DAILY FASHION REPORT: December 2009 Page 2 of 6
http://lookonline.com/2009_12_01_archive.html 3/30/2010
http://lookonline.com/2009_12_01_archive.html
http://lookonline.com/2009_12_01_archive.html 3/30/2010
http://lookonline.com/2009_12_01_archive.html 3/30/2010
http://lookonline.com/2009_12_01_archive.html
http://lookonline.com/2009_12_01_archive.html 3/30/2010

38. Signup to publish, interact and network! Already a Member? Login: Forgot Password?
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By: DonnaHo (226) | 11/29/2009 09:48 PM
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Tess & Tasha
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Tags: Jewels of France, jewelry trunk show, jewelry, accessories, Marchak, Bijoux Commelin, BRM, Umane Créations, Joïa, La
Joaillerie Récréative, Sylvain Nosjean, Tess & Tasha, Veronique Bailly, Ximena Alarcon Cavrois, Sophie Reyre, Antoine Camus,
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39. Share Report Abuse Next Blog» Crap Create Blog A Girl’s Best Friend
& Couture: Sign In Page 3 of 5
Crap & Couture: A Girl’s Best Friend Page 4 of 5
Crap & Couture: A Girl’s Best Friend Page 2 of 5
http://www.crapandcouture.com/2010/01/girls-best-friend.html 4/5/2010
http://www.crapandcouture.com/2010/01/girls-best-friend.html 4/5/2010
http://www.crapandcouture.com/2010/01/girls-best-friend.html 4/5/2010
http://www.crapandcouture.com/2010/01/girls-best-friend.html 4/5/2010

40. Bling Thing: November 2009 Page 1 of 5
November 16, 2009
Editorial Featured Gem Birthstones
Gem News Mining News Famous Gems
Gemology Corner Fashion News
Dear Generous Gemmy Gang,
We're getting knee deep in the gift giving season. No matter what your culture or ethnicity, it
seems like many holiday events are celebrated around these next couple of months. We
love any reason to get together, raise a glass of cheer and toast to just making it intact thus
far—not to mention our hopes for the coming year.
Gift giving and eating are rampant during this season. I cannot overstate how important both
of those activities are. That said, I cannot emphasize just how much I enjoy the former and
how reluctant I am to indulge in the latter. Gift giving, gift receiving, it's all good—especially
the receiving part. Ok, so I like to be surprised with a do-dad or two on occasion.
But gift giving is heartwarming—“It's better to give than to receive” actually makes a lot of
sense because both the recipient and the giver get a case of the warm fuzzies in the
transaction.
Need I remind you that the place to take care of everyone you'll be shopping for starts at the
gemstone shop. For those on your list who require that ‘best of the best gift' I highly
recommend the Luxury Zone. Trust me on this. Even if you think they have everything, they
don't have the splendid bling just waiting to be snatched up by smart-and-thoughtful you. I'm
just sayin' . . .
Enjoy the season,
Diana Jarrett, GG, RMV
HELLO HELIODOR!
Weight: 236.55 Carat
Origin: Brazil
The beryl gems comes in so many colors that most of them have very specific monikers to separate
them. Here we have heliodor, a true 20th century gemstone. Not all gems were discovered in ancient
times. Heliodor being one of them was first found in Namibia around 1910.
One reason this distinctive yellow-green beryl has so many fans is due to its eye-popping eye-clean
crystals. Anyway you cut it, heliodor will be a stunner. Legends say that heliodor facilitates
communication. We can totally see that. Just get one and try to stop talking about it!
See this and other featured gems here
CITRINE
Put the fire on, it's chilly out there. November babies are bundled up in most parts of the world trying
http://www.thaigem.com/bling-thing/bt-2009-11-16/blingthing-2009-11-16.htm 12/2/2009

41. Search
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7h 50m ago MyItThings
It Jewelry: Didier Peiro Couture at New York Fashion Week
During the midst of craziness, known as New York Fashion Week, I had the chance to stop by the
Waldorf Astoria to meet French jewelry designer Didier Peiro, who presented his collection this season in
a runway show along with designer Andres Aquino. Get alerts about New York
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45. Special Report - Jewelry - Taking a Shine to Brown Rock - NYTimes.com Page 1 of 3
Special Report - Jewelry - Taking a Shine to Brown Rock - NYTimes.com Page 2 of 3
http://www.nytimes.com/2009/12/10/fashion/10iht-acajchamp.html?pagewanted=print 4/5/2010
http://www.nytimes.com/2009/12/10/fashion/10iht-acajchamp.html?pagewanted=print 4/5/2010

53. reposition, Americ
M A R K E T PULSE
JA buyers shift their
merchandising goals,
look to '09 with hope
BY M I C H E L L E G R A F F A N D
CATHERINE
NEW the dismal economy, a
smaller crowd than in years past and
frigid weather, buyers at the New York
Winter Show remained relatively upbeat
about the year ahead.
Whether their optimism stemmed
from the historic moment when Barack
Ohama was sworn in as the nation's 44th
president, which took place on the show's
final day, or a personal decision to stay
positive, buyers at the Jacob K.
BUYERS 39
Customer 'wish lists'
prove versatile tools Analyzing the
BY J O S E P H gen
... ............. ............. . .....
PEORIA. ILL.-For many years, jewelers have
been encouraging their customers to
AGE
create "wish lists" that can be tactfully
shared with that person's significant
,
other when various holidays and
saries come up.
But each jeweler
takes a different
approach to that list
as a sales tool.
Some use it
sively, others subtly.
Some encourage their June owner o f
customers to create an Jewelry.
online that NJ
while PRESIDENT
such pendant THE
say it is 55
AGENCY
APT
A GA
used in
however, her store.

54. French Twist | Robb Report Page 1 of 2
May 24, 2009
French Twist
Though it recently debuted in the United States at Neiman
Marcus, Mathon’s jewelry-making legacy can be traced to Paris
in 1931, when the atelier was founded in the Palais Royal
neighborhood and started producing pieces for Parisian high
society. Current CEO (and designer) Frédéric Mathon, whose
designer father Roger Mathon purchased the business from his
uncle in 1971, eschews white diamonds for colored gems
including sapphires, green beryls, tsavorites, paraíba
tourmalines, and opals. “No two opals are ever the same,” he
says. “Even the same opal looks different during the day or
night.” The striking opal ring, shown, is in a gold and diamond
setting. The vibrant collection, priced from $5,000 to as much as
$140,000, draws heavily on natural themes, including whimsical
animal motifs that include beetles, dragonflies, frogs, and turtles,
Click image to enlarge.
as well as more abstract themes all rendered in an array of
colorful gems. (www.mathon-paris.com)
Email Print Share
—Laurie Kahle
JEWELRY
A New Gem Opens in Southampton
Tamara Comolli, the designer known for her colorful, stylish jewelry, has opened her first freestanding boutique in the center
of ... >>
JEWELRY
Art Deco Jewelry Exhibition Opens in Paris
The Art Deco era produced some of the greatest innovations in jewelry design, and many of the best examples of ... >>
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ROBB REPORT RECOMMENDS
http://www.robbreport.com/French-Twist?mpid=1 5/24/2009

56. Color trend caters to self-purchasers Page 1 of 2
Powered by
Color trend caters to self-purchasers
By Catherine Dayrit
March 18, 2009
Similar Stories | Topics
STORIES
Gem classification, origin topics at AGA conference
Gem Jam raises thousands for JFC
Catalog in Motion show set for Tucson
Jewelers Gordon, Manning, Klecka ready to jam
Jewelers, are you ready to jam?
TOPICS
Clothing Accessories | Culture and Lifestyle | Fashion and Style | Holidays | Jewelry
Though diamonds may be a girl's best friend, they're not
necessarily the go-to designs for women buying for
themselves.
Retailers over the holiday season reported that lower price-
point colored-gemstone jewelry was among the pieces that
gift-shopping women were picking up for their own jewelry
boxes. And National Jeweler's annual post-holiday survey
found that 21 percent of retail respondents saw increased
margins for their colored-gemstone jewelry for the 2008
holiday season, compared with 2007.
Mathon Paris "Manhattan" collection ring in The Spring 2009 Fashion Week runways were ripe with
white gold with aquamarine, tourmaline and color--and we're not just talking about lushly hued apparel.
peridot; suggested retail price is $8,508. From earthy stones such as turquoise and coral to sleek,
Mathon-Paris.com faceted gemstones, vibrant, attention-grabbing jewelry was
abundant too. (See colored-gemstone designs here.)
Design Trends: The overarching theme for jewelry in 2009
is that big and bold is in. That's good news for colored
gemstones--especially for the flamboyant hot pinks and cerulean blues that appear to have caught many a
designer's fancy as of late. Another important color story is green, which one designer described as a flattering
hue that summons thoughts of well-being, health and nature. In terms of styles, oversized cocktail rings remain
a color staple, as do designs sprinkled with smaller colored gemstones.
Price Points: The slowing of the economy has led to some volatility in the gemstone market over the last year,
http://www.printthis.clickability.com/pt/cpt?action=cpt&title=Color+trend+caters+to+self-purcha... 3/25/2009

57. Sautoir LiBELLuLE in
oro grigio (66.43 gr.)
con BriLLanti (1.81 ca-
rati), BEriLLi vErdi (8.49
carati), acquE marinE
(49.42 carati) E opaLi ca-
BochonS (5.67 carati).
Mathon
Paris
Gioielli trasversali alle mode quelli di Ma-
thon Paris. Superano la barriera del tem-
po, grazie alla complicità di uno stile clas-
sico riletto in chiave contemporanea. Ne
è un chiaro esempio la collezione “Lucky
Animals”, composta da monili a forma di
animaletti portafortuna come la libellula
in oro bianco, acque marine, berilli verdi
e opali cabochons che decora il sautoir
fotografato. Dal 1931, la storia di Mathon
Paris é strettamente legata a quella del
mitico quartiere del Palais Royal, intor-
no al quale sono sorte le botteghe dove
veniva realizzata la più bella gioielleria
francese. É in quest’atmosfera lussuosa e
al contempo tradizionale che Mathon Pa-
ris dà vita alle sue creazioni. Dagli anni
novanta la Maison occupa una posizione
di prestigio nel panorama internazionale
e, garante di un savoir faire unico, oltre
ad essere labellizzata Joaillerie de France
é stata riconosciuta nel 2007 “Impresa del
Patrimonio Vivente” dallo Stato Francese.
Mathon Paris are transversal fashionable
jewels. They are beyond time, thanks to
the complicity of a classical style re-read
in a contemporary key. A clear example
of this is the “Lucky Animals” collection,
made up of jewels in the shape of good
luck charm animals, like the dragonfly in
white gold, aquamarine, green beryls, and
opals cabochon that decorates the photo-
graphed sautoir. From 1931, the story of
Mathon Paris is strictly linked to that of
the mythical district of the Palais Royal,
around which workshops have sprung
up where the most beautiful jewellery
in France is produced. It is in this luxu-
rious, yet traditional atmosphere, that
Mathon Paris brings his creations to life.
From the Nineties the Maison occupies
a prestigious position in the international
panorama and, guaranteed a unique sa-
voir faire, is labelled Joaillerie de France.
In 2007 has also been daubed a “Living
Heritage Companies” of the French State.

58. Page 1 of 1
http://asp6.digitalflip.com/jq/JanFeb09/v1/fvxpress.html 1/20/200

59. ://asp6.digitalflip.com/jq/JanFeb09/v1/fvxpress.html

64. GO
[ Cinette Robert ]
CEO
Dubey & Schaldenbrand
Like many Swiss watchmakers, Dubey &
Schaldenbrand has an interesting history. For the
past 13 years the company has been helmed by
one of the few female watch company owners—
Cinette Robert (whose watchmaking ancestors
include both the Meylan and Lecoultre families).
Working in the industry since the tender age of 15
(starting at the now defunct Martel brand factory
in her home town of Les Ponts-de-Martel), she
has brought Dubey & Schaldenbrand to over 40
countries while still calling her birthplace home.
Recently Elite Traveler traveled to Les Ponts-de-
Martel to talk with Cinette Robert at her home and
headquarters.
ET: Tell us a bit about your career?
Cinette Robert: I started at 15 working in the Martel factory (which was eventually bought by Zenith),
and I ended up managing the factory. I was already interested in split-second chronographs! Then I
moved to Zurich and worked for UBS; but banking was not for me. I then joined Mathey Tissot and
managed the factory for 15 years, and in January 1985 I started Horlogerie Cinette Robert, a vintage
watch business.
ET: How did you come to own Dubey & Schaldenbrand?
CR: I knew Mr. Dubey since 1965. We both had a passion for complicated watches, and I had given
him a watch to repair. We knew each other and had a good relationship. In 1995 Mr. Dubey called
me and told me he wanted to sell Dubey & Schaldenbrand to me, but he only gave me 24 hours to
make a decision.
ET: How long did it take you to decide?
CR: Between one and two hours.
ET: Did you have any second thoughts?
CR: If he asked three years before I would have said no. But my business was good, and I could
afford to buy the company. I was sure if I did not say yes, somebody else would have said yes, so I
stopped my antique watch business and put all my efforts into Dubey & Schaldenbrand.
http://www.elitetraveler.com/leaders_detail.html?lid=10&p=1 6/30/2008

66. PK Time Group to distribute Volna watches
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PK Time Group to distribute Volna watches
November 29, 2007
PK Time Group LLC, the North American distributor of Swiss watch brands Aquanautic, Clerc and Dubey
and Schaldenbrand, has announced it is the new North American distributor for Volna, a Swiss-made
watch brand of Russian heritage.
Volna timepieces have a rich history with the Soviet submarine fleet, and in recent years, the brand has
incorporated Swiss watchmaking know-how. All pieces meet the quality requirements and criteria to bear
the "Swiss Made" label, using only 100 percent Swiss-made parts.
Volna's "Typhoon" watch features a 46 mm case, water-resistance to 300 meters and a double security
crown
In a nod to the brand's nautical heritage, each collection incorporates design inspiration culled from
marine elements. All of Volna's collections are named after a submarine class of the Soviet era, with
"Typhoon," the brand's lead collection, paying respect to the largest submarine ever built.
http://www.printthis.clickability.com/pt/cpt?action=cpt...splay.jsp%3Fvnu_content_id%3D1003678946&partnerID=81482 (1 of 2)12/2/2007 11:46:12 AM

68. Ads by Google Nautica Watches Watch Up Watches Black Watches Tennesse
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Volna Watches
Posted Nov 26th 2007 11:02AM by Deidre Woollard
Filed under: Timepieces
The latest watch brand comes from Russia. The Volna timepieces take their inspiration
from the mysterious world of the Soviet submarine fleet. Each collection is named after
a submarine class of the Soviet era. The Typhoon, Volna's lead collection,is inspired by
the largest submarine ever built of the same name. The watch's case is 46 ½ mm
diameter. It is water resistant to 300 meters and has a prominent case protecting the
winding crown. The Typhoon's double security crown uses a crown actuator to engage
the crown from its place within the caseband and unscrewed for time setting. A
security indicator within the dial lets you know if the crown has been properly closed
by displaying either the "OPEN" position or the "300 M" position. VOLNA will produce
500 watches worldwide, with only 150 pieces available in the US. Retail prices begin at
$4,900.
[via Time Zone]
Tags: russia, timepieces, volna, watches
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