Matt Stine founded the Memphis/Mid-South Java User Group (JUG) in 2007 and has since led it. The group now averages 30 attendees per monthly meeting and has gained sponsorship support. Key lessons learned include establishing an early web presence; cultivating sponsors for food, venues, and speakers; networking with other JUGs; using grassroots marketing; encouraging member participation; covering a wide range of technical and soft skills topics; accepting any volunteer speaker; and maintaining consistency. Resources for starting a new JUG are available online.