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Branding: More than a logo

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Melissa Stockstill
Melissa Stockstill
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Branding: More than a logo Melissa Stockstill, CMP Blog: MindKube.wordpress.com Website: www.MindKube.com
Let’s start by dispelling some myths…
STEP ONE a brand is not a logo
 
STEP TWO a brand is not an identity
Sidebar info here
STEP THREE a brand is not a product
 
So… WHAT is a BRAND ?
Sidebar info here A brand is how someone feels in their gut about your company, product or service.
Brands are what they say it is… not what you say it is. Sidebar info here
[object Object],[object Object],[object Object],Branding is important because…
Trust comes from meeting and beating consumer expectation. Sidebar info here
How can you create a compelling brand?
[object Object],[object Object],[object Object],[object Object],[object Object],Steps to Creating a Brand…
[object Object],[object Object],[object Object],[object Object],[object Object],Steps to Creating a Brand…
[object Object],[object Object],[object Object],[object Object],[object Object],Steps to Creating a Brand…
[object Object],[object Object],[object Object],[object Object],[object Object],Steps to Creating a Brand…
[object Object],[object Object],[object Object],[object Object],[object Object],Steps to Creating a Brand…
If people can change their clothes without changing who they are…
why can’t a brand?
Thank you! Melissa Stockstill, CMP Website: MindKube.com Blog: MindKube.wordpress.com

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