Any advertisement clearly appearing to purposefully abuse a person, or a group of persons, for the enjoyment of others, lacking moral and other values is called exploitative advertisement.

4. Disclosure
• Deciding not to disclose complete product
information can endanger the health of the
customers.

7. Insufficient Research
• Insufficient research may result in allergic or
permanent damage by certain chemicals

9. Product Disparagement
• Done through a comparison chart that ticks
those features that the competitor’s product
lacks.

10. Trademark Infringement
• Consists of aping a brand trademark,
sometimes with very insignificant and
perceptibly.

11. Parody
• Consists of an imitation of any popular
phenomena from blockbuster films, public
figures, popular programmes.