About the future of context.

1. The Future of
Context

2. The Search for a
Business Model

3. First: The Eyeballs Era.

4. The
Eyeballs Era

5. Then: Time for Targeting.

6. Time for
Targeting

7. Now: Valuing Our Information

8. Valuing our information:
Two approaches

9. Delivering valuable
information

10. The overload problem

11. “Learned
helplessness”

12. Toward more
valuable
information

13. Coverage of the
Fort Hood shootings

14. The
Tribune’s
reaction

15. From more stories to larger stories

16. Towards more valued journalism

17. A new
frontier

18. The backstory problem

19. Familiarity with a news story

20. Different news needs
for different users

21. Towards
timeless news

22. Wikipedia’s lessons.

23. It works for
breaking
news.

24. It works for
old news.

26. Wikipedia trounced both blogs and the Times.

27. The Times
learned from
Nisenholtz’s bet.

28. And the concept is spreading...

29. Texas Tribune topic page

30. Google calls this
approach “living stories.”

31. In fact …

32. … just this past month

33. You’ve heard of the “Real-Time Web.”
Get ready for the “Timeless Web.”

34. Imagine a news source that
provided enough background
to make every story clear.

35. Imagine a news source that
day after day became
not merely timelier,
but more comprehensive.

36. Wikipedia’s growth curve

37. Wikipedia
creator Jimmy
Wales estimated
in 2006 that
1,400 people
contributed 74%
of the site’s
edits.*

38. Before 2008
staff cuts, the
size of the New
York Times
newsroom was
around 1,420.*

39. Traffic estimates:
NYTimes.com vs. Wikipedia.org

40. N.Y. Times
editor Bill
Keller has
listed
“living articles”
as being among
his top
priorities.

41. The questions ahead

42. How do we design for timeless news?

43. What’s the role of curation?

44. What’s the role of personalization?

45. What’s the role of social media
and user-contributed content?

46. And what are your questions?

47. Thank you.
Matt Thompson