A high level overview of how the pieces of Internet marketing fit together. We give this presentation to groups who are just starting out with figuring out how to use the Internet for marketing.

1. Internet Marketing:
How the pieces fit together
Presented by
Copyright © 2012 Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

2. How the pieces fit together
Imagine the pieces of the Internet as a series of
gears and cogs in a complex and constantly
turning engine. Now imagine that the largest,
most powerful gear in the engine is your
website.
What do we find there?
Copyright © 2012 Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

3. Content:
• Information that tells your customer how your
product or service helps them solve a problem or
fulfill a need.
• This is where you sell yourself to the public. This
is your message.
• Despite how important your offerings may be to
your audience, they won’t be likely to find your
content unless you mesh the gears of your
website with other channels of communication.
Copyright © 2012 Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

4. Blogs
• Where you show off your expertise.
• Show people that you’re the “Subject Matter
Expert”.
• Blogging sites include: BlogSpot, blogger &
more.
• 250 million bloggers post on-line regularly
Copyright © 2012 Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

5. Social Media
• Where you create and build relationships
Popular Sites:
• Facebook
• Twitter
• Foursquare
• YouTube
• LinkedIn
Copyright © 2012Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

6. Newsletters
• Where you tell your customers about new things
happening within the company
• Provide little tidbits on how to use your product
or services,
• Or write anything else you think they want to
hear about.
Popular Email sites:
• Vertical Response
• Constant Contact
• Mail Chimp
Copyright © 2012 Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

7. Articles and PR Releases
• Another great way to let people know that
you’re relevant and continue to add value to
your offerings.
• Google has new restrictions on re-using
content
Article Sites:
• Ezine
• Squidoo
Copyright © 2012 Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

8. Video
• The next best thing to a personal meeting.
• If a picture is worth a thousand words,
• Then video is far more valuable than static text
on a web page.
• Why tell when you can show?
Popular Video hosting sites
• YouTube
• MetaCafe
• Hula
• Daily Motion
Copyright © 2012 Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

9. SEO
• Search engine optimization
• Makes your website rank more highly for the
content your audience is searching for.
• Targeted Keywords your audience will use to
find you.
• Backlinks from other relevant websites
• It takes more than keywords to reach page
one ranking.
Copyright © 20112Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

10. SEM/PPC
• Search Engine Marketing
• Pay-Per-Click is advertising that helps your
audience find you quicker.
• PPC helps you control your destiny in an
internet crowded with competition.
• You can control how much you spend
Copyright © 2012Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

11. CONTENT
• So, it’s all about the message
• Content is King
• Deliver it so that it attracts people to your
website.
• Your Internet marketing efforts should answer
the question: “Why should I do business with
you and not the other guy?”
Copyright © 2012Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342

12. Internet Map
Copyright © 2012 Yellowbird Marketing
Solutions • P.O. Box 705, Grayslake, IL
60030 • 815-236-9342