1. 29 de Abril de 2008 PRE-ASSESSMENT
THE TIME MATRIX The Time Matrix
URGENT NOT URGENT The Time Matrix consists of four quadrants,
each defined by its relationship to urgency and
I 22% 47% II importance.
Important
• Importance. This identifies activities that
contribute to your highest priorities. Your
priorities reflect your personal values and
move you forward in areas that you care
about.
Not Important
• Urgency. This identifies activities that are
pressing or time-sensitive, which must be
acted upon “right now.”
Urgent things can be important, and vice-
III 10% 22% IV versa. However, we often assume something is
important simply because it is urgent.
Problems arise when urgency replaces
The diagram above shows your score on the
importance as the dominant factor in our lives.
FOCUS: Achieving Your Highest Priorities Pre-
Assessment. It represents the relative weighting
of time and energy you place in each of the four
THE TIME MATRIX
quadrants of the Time Matrix.
URGENT NOT URGENT
The overall goal is to spend most of your time in
Quadrants I and II, with as much time as
I II
Important
possible in Quadrant II. The higher your score in * Preparation
this quadrant, the greater your ability to identify, * Crises * Prevention
focus on, and achieve your highest priorities. * Pressing problems * Planning
* Deadline-driven * Relationship building
Quadrant II is the key to life balance, projects, meetings, * Re-creation
productivity, quality of life, and overall reports * Values clarification
effectiveness.
Not Important
Strategies for increasing the amount of time you * Needless interruptions * Trivia, busywork
spend in Quadrant II will be discussed in the * Unnecessary reports * Irrevelant phone
* Unimportant meetings, calls, mail, e-mail
workshop. You should print this report and phone calls, mail, * Time-wasters
bring it with you to the FOCUS: Achieving e-mail, * "Escape" activities
Your Highest Priorities workshop as a
reference. III
* Other people's
minor issues
*
IV
Excessive TV,
Internet, relaxation
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2. 29 de Abril de 2008 PRE-ASSESSMENT
Quadrant I. This represents things that are both Quadrant III. This is almost the phantom of QI.
“urgent and important.” This is where we It includes things that are “urgent but not
manage, produce, and bring our experience and important.” This is the quadrant of
judgment to bear in responding to critical needs “deception.” The noise of urgency creates the
and challenges—not a bad thing. Quadrant I illusion of importance. But the actual activities,
(QI) is where we handle an irate client, meet a if they are important at all, are important only to
deadline, repair a broken machine, undergo someone else. Many phone calls, meetings, e-
heart surgery, or take care of a hurt child. It is mail messages, and drop-in visitors fall into this
the quadrant of “necessity”, but realize that category. Many people spend a lot of time in
some things become necessary (or urgent) due this quadrant, running from urgency to
to procrastination or our own lack of planning. urgency, thinking they are really in QI.
We may be spending more time than necessary
there—actually creating QI demands by Quadrant IV. This quadrant represents
spending too little time in QII. activities that are “neither urgent nor
important.” Of course, we really shouldn’t be
Quadrant II. This is the “important but not here at all, and most professionals have little
urgent” quadrant of optimal effectiveness. time to spend here anyway. But we often
Since this quadrant isn’t urgent, it’s easy to default to these activities, participating with
neglect it. But QII is where you need to be. It’s little thought to their overall worth. QIV is
where you plan; prepare; prevent crises; clarify characterized by excessive TV, Internet
your values; build relationships; improve surfing, and games. QIV is not survival; it’s
yourself through exercise, education, relaxation, deterioration. This is the quadrant of “waste
etc.; empower others; and lead your life in the and excess.”
direction of your choice. QII is the quadrant of
“productivity and balance.” Because QI is
both important and urgent, the only place to find
more time for QII is by spending less time in QIII
and QIV.
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