Mike Tunnicliffe

Greater New York City Area United States

EVP Business Development and Partnerships - USA

Advertising / Marketing / PR

A commercially-minded executive with a strong track record, Mike Tunnicliffe is Universal Music Group's first head of Business Development and Brand Partnerships in the USA. He oversees new business activity for UMG related to brand partnerships, strategic marketing alliances and marketing programs for advertisers. He works closely with UMG's International brand partnership teams and the strategic marketing groups at the company’s labels and UMG’s digital, commercial and marketing departments in creating new revenue opportunities for artists, labels and artists’ brands. Prior to Joining the Universal Music Group Mike was Chief Growth & Marketing Officer at WPP's GroupM , the world...