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Holography 3D Display 3D Holo Company: Mikhail Turilin – MIT Sloan MSMS 2010 VyacheslavSolonitsyn Sergey Poduzov Igor Chekhonin
Problem Users and studios want 3D content in a living room. Nobody can currently deliver proper solution. Market is ready… Avatar bring new dynamics pushing 1000+ cinemas to buy IMAX-3D equipment in 2009 Production of 3D movies ramps up DisplaySearch estimates 3D-TV market to reach $20bln by 2014 Each year tens of new models are introduced to 3D TV market Avatar …but technology is not: ,[object Object]
Avatar 3 millions visitors consult a doctor on eye strain or headache due technology limitations
Today's 3D TVs try to improve stereo-movie technology without major success,[object Object]
Business Model 3D Holoplugs in existing LCD value chain Electronic components End-user devices 3D Display modules Value Chain Price breakdown Responsible for distribution and marketing 3D Video Content ,[object Object]
Availability of “real 3D display” will drive creation of multi-angle 3D video standardValue capturing capabilities: ,[object Object]
Patented
Convenient manufacturing process makes it attractive to manufacturerPotential LCD partners: AUO, CMO, BOE, CPT, HannStar, Hydis, InfoVision, Innolux, IPS-Alpha, SMD
Technology Technology Description Holographic 3D display use standard LCD panel introducing patented holographic 3D layer.  Layer marginal cost is negligible therefore the total production cost of holography 3D TV is very low In order to produce 3D content special 3D LCD controller needs to be installed into the device that would decode 3D video signal Video signal is translated with controller to form pattern that activate real 3D effect Holographic layer  pattern example 3D TV Holographic 3D layer Standard LCD (available on the market today) 3D multi-angle player (Blue-Ray 3D or another) 3D LCD controller
Competition The only “Real 3D” technology Blurry Headaches Can’t move Shallow Price Fake 3D Real 3D trend The only “Real 3D” technology in next 3-4 years. Industry can create value only by moving to real 3d because current technologies provide subpar user experience Radius – view angle Number of channels 3D Holo Industry now
Strong Balanced Team  Team VyacheslavSolonitsynOperations Successful IPO of G5Software at Stockholm SE (G5EN), Worked with Disney, Sony, Electronic arts.  MBA Imperial College (London).  Sergey PoduzovMarketing MiBA of Hamburg University, 7 years in business consulting, Citibank, BFA Venture Fund (fundraising for venture fund worth up to $30M), business incubator. Igor Chekhonin Technical Expertise Head research lab at Sankt-Petersburg university.  Has 80+ publications in optics, laser physics and holography. World-renowned researcher  on quantum-dot lasers. Mikhail Turilin Business Development MITSloan MSc, HEC Paris MBA, general management and IT-consulting experience Vladimir Koptsev Fin Adviser Chief of international finance department Sberbank (biggest Russian bank)  Andrew Rogozov Biz Adviser VP of biggest Russian social network VKontakte.ru 3D Holoplans to hire world-class CEO after Round A financing

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3D Holo Presentation for MIT 100K Business Plan Competition

  • 1. Holography 3D Display 3D Holo Company: Mikhail Turilin – MIT Sloan MSMS 2010 VyacheslavSolonitsyn Sergey Poduzov Igor Chekhonin
  • 2.
  • 3. Avatar 3 millions visitors consult a doctor on eye strain or headache due technology limitations
  • 4.
  • 5.
  • 6.
  • 8. Convenient manufacturing process makes it attractive to manufacturerPotential LCD partners: AUO, CMO, BOE, CPT, HannStar, Hydis, InfoVision, Innolux, IPS-Alpha, SMD
  • 9. Technology Technology Description Holographic 3D display use standard LCD panel introducing patented holographic 3D layer. Layer marginal cost is negligible therefore the total production cost of holography 3D TV is very low In order to produce 3D content special 3D LCD controller needs to be installed into the device that would decode 3D video signal Video signal is translated with controller to form pattern that activate real 3D effect Holographic layer pattern example 3D TV Holographic 3D layer Standard LCD (available on the market today) 3D multi-angle player (Blue-Ray 3D or another) 3D LCD controller
  • 10. Competition The only “Real 3D” technology Blurry Headaches Can’t move Shallow Price Fake 3D Real 3D trend The only “Real 3D” technology in next 3-4 years. Industry can create value only by moving to real 3d because current technologies provide subpar user experience Radius – view angle Number of channels 3D Holo Industry now
  • 11. Strong Balanced Team Team VyacheslavSolonitsynOperations Successful IPO of G5Software at Stockholm SE (G5EN), Worked with Disney, Sony, Electronic arts. MBA Imperial College (London). Sergey PoduzovMarketing MiBA of Hamburg University, 7 years in business consulting, Citibank, BFA Venture Fund (fundraising for venture fund worth up to $30M), business incubator. Igor Chekhonin Technical Expertise Head research lab at Sankt-Petersburg university. Has 80+ publications in optics, laser physics and holography. World-renowned researcher on quantum-dot lasers. Mikhail Turilin Business Development MITSloan MSc, HEC Paris MBA, general management and IT-consulting experience Vladimir Koptsev Fin Adviser Chief of international finance department Sberbank (biggest Russian bank) Andrew Rogozov Biz Adviser VP of biggest Russian social network VKontakte.ru 3D Holoplans to hire world-class CEO after Round A financing
  • 12.
  • 13. Market share ramp up from 1% year 3 to 4% in year 5. We are limited with 12% of the average market share of large LCD producer
  • 14. 3D Hologets 8.2% of TV retail price (see Business Model slide)Source: DisplaySearch, 2010
  • 15. Financing Finance Capital Raising 2010 – Round A $ 3,000,000 2010 – Seed $300,000 2012 – Round A $ 6,000,000 Founders 30% Round B Investors 30% Round A Investors 40% Round A Investors 40% Founders 60% Founders 100% Use of proceeds, $ K
  • 16. Achievements to Date Current Status Team competence in optics proven by contracts with Karl Zeiss Core scientific breakthrough - Static Holography Technology allow to create 3D holographic layer and encode video signal SamsungIdea Award for 3D display technology Industrial technology to produce 3D holographic layer
  • 17. Plan Timeline Searching for LCD partner TV producer negotiations International Patent Industrial prototype Display concept prototype Manufacturing Setup TV in a store Seed financing Round A financing Round B 2010 2011 2012 2013