The Augmented Reality [AR] and Virtual Reality [VR] technologies have taken the cinematic experience to the next level. The VR and AR technology is now being used by professionals to create amazing movie experiences for people. Here is how the AR and VR technologies are used in the entertainment industry.

1. How would AR & VR change Entertainment Industry?
The entertainment industry has come a long way since the first film by the
Lumiere brothers showcased on the screen. The entertainment industry has
undergone amazing changes since its inception and started experimenting and went
further in the techniques employed.
The main purpose of the movies is to entertain people by offering a unique
cinematic experience to the audiences. The entertainment industry is trying to
incorporate new technologies to improve the quality and standard of films. New
technologies have shaped the filmmaking process easier and helped a lot to bring
out the creativity to make better movies.
The Augmented Reality [AR] and Virtual Reality [VR] technologies have taken
the cinematic experience to the next level. The VR and AR technology is now
being used by professionals to create amazing movie experiences for people. Here
is how the AR and VR technologies are used in the entertainment industry.
PR & Marketing Strategies
AR and VR technologies are now widely used in the promotion and marketing of
films, web content, and other entertainment-related media campaigns. For the
promotion of the films, interactive AR posters are created using which one can get

2. all the information regarding the film, releasing date, trailer, etc. To promote some
Sci-fi and fantasy movies, AR & VR based games are also released by the
production house for attracting the audiences and to create a hype among them.
AR & VR Series and Movies
In the past few years, a lot of movies and series have been made that offer
compelling and outstanding visual and narrative effects to the audiences. Now
filmmakers are making film and series with 360 storytelling and interactive
engines which can be viewed on any VR headset. Virtual cameras are used to
create realistic camera movements.
AR & VR in Filmmaking
The AR & VR technologies are now helping to increase the quality of the
filmmaking process and have set new standards. Using the AR and VR technology,
in the post VFX shots, the technicians and actors can visualize the sets and objects
and get an idea as to what they are interacting with and can act accordingly.
AR & VR for Set Design
AR and VR help the set designers to choose the appropriate props, furniture, color,
designs before starting the design process. It helps to save a lot of time and money
for the production houses. Based on the virtual set design, they can easily make
changes and create space before constructing the actual set. It gives a clear idea to
directors and makes suggestions to the team.
Want to know more about AR and VR technologies in the entertainment industry,
then please visit, https://mublesolutions.com/augmented-reality