1. © 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.
Innovative advertising
for a complex digital
landscape
RAKUTEN DISPLAY

2. Rakuten Display
The world is changing rapidly. A decade of digital innovation has changed the way consumers
interact with technology, engage with your brand and relate to one another. Our mission is to
empower businesses to win in a global and increasingly competitive marketplace with innovative
advertising that engages consumers, drives revenue and builds brand loyalty.
THE OMNI EXPERIENCE
Consumers expect interactions with your brand to be connected, personalized and relevant,
regardless of how they engage – a challenge in a world of siloed marketing channels. This is at
the heart of what we call the omni experience. We deliver a consistent message and personalized
experience across all digital channels, with display at the core. We optimize each channel for
performance, while ensuring a consistent message and brand experience across channels.
REACH CONSUMERS ACROSS DEVICES AND CHANNELS
The explosion of digital channels, along with the ubiquity of mobile devices and social media, has
created a new world for consumers interacting with businesses. You need to keep up with a new
set of consumer demands, requiring individualized marketing tailored to unique interests and
affinities, through a multitude of channels.
Time spent on traditional computers still trumps mobile devices, but smartphone and tablet
usage has reached unprecedented levels. We reach consumers across devices and channels,
target audiences on Facebook based on likes, preferences and demographics, and deliver
personalized ads alongside video content. And, we provide cross-device and cross-channel
measurement to give a 360-degree view of the consumer journey and conversion funnel.
Benefits of Working with Rakuten Display
TAKE ADVANTAGE OF INCREASED EFFICIENCY
You need the optimal mix of partners and technology to manage your display budget – this
isn’t easy in a landscape of countless ad tech and managed service providers. We simplify your
program by providing a complete set of solutions to address all your display needs. We increase
performance at a lower cost and save you time, so you can focus on growing your business.
Consolidate with one partner that allows you to engage consumers at every stage of the funnel,
across devices and channels, with minimal complexity and high returns.
OPTIMIZE CAMPAIGNS FOR PERFORMANCE
We optimize campaigns for engagement because consumers who interact with ads are more
likely to convert and become loyal customers. Optimizing for engagement transcends everything
we do, from ad creation, to media buying, to measurement. Our dynamic ads influence consumers
to engage – they are personalized and designed to create an interactive experience within the
ad. We provide visibility into every touch point in the consumer journey and tie it to conversion to
maximize the return on your display investment.
DELIVER & MEASURE CONNECTED CONSUMER EXPERIENCES
In a complex landscape of devices, channels, touch points and digital marketing strategies that
span several partners and departments, gaining insight into the consumer journey is a huge
challenge. We provide visibility into your display campaigns’ performance, as they relate to one
another and their impact on conversion. Our cross-channel, cross-device measurement provides
performance insight into your digital advertising program across display, paid search, video,
social and affiliate marketing on desktop and mobile.
DISPLAY
© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.
CONSUMERS ENGAGE WITH
DIGITAL CONTENT ON AVERAGE
6 HOURS EVERY DAY.
18% OF DIGITAL ENGAGEMENT
IS ON SOCIAL MEDIA AND 16%
WITH VIDEO CONTENT.

3. Rakuten Display Solutions
BRAND: REACH LARGE-SCALE TARGET AUDIENCES RAPIDLY
Creating brand awareness is a critical piece of your digital marketing strategy. You’ve worked hard
to define your brand – share it with targeted large-scale audiences through display campaigns
optimized to increase brand recognition and equity. We buy premium placements with
high-profile publishers and programmatically run campaigns with publishers whose audiences
align with your target market. In addition, we can reduce the complexity of co-op campaigns and
deliver a consistent brand message across multiple co-op partners.
PROSPECTING: DRIVE TARGET AUDIENCES TO YOUR SITE
Reaching new high-quality audiences requires an acquisition strategy that targets likely-to-con-
vert, but not-already-engaged consumers. We reach target audiences through segments built on
demographic, behavioral and contextual data, as well as interest and geography. Dynamic ads
and media buying strategies optimized for engagement find consumers who have an affinity for
your brand and a propensity to convert. Transparency provides actionable insight into campaign
performance so you can continually fine-tune and improve your prospecting efforts.
RETARGETING: DRIVE CONVERSION WITH ENGAGED CONSUMERS
All of your digital marketing investments work together to achieve the ultimate goal of driving
conversion. We identify audiences who’ve visited your site and deliver dynamic ads, personalized
with specific products they’ve viewed. Retargeting campaigns yield the highest display returns,
as they engage consumers near the bo om of the purchase funnel. We provide transparency into
the performance of your retargeting campaigns, as they relate to other display campaigns and
across all digital advertising channels.
RETENTION: INFLUENCE LOYAL CUSTOMERS TO RE-ENGAGE
Increase customer lifetime value by engaging customers who’ve spent money with you. Target
customers based on recent online conversion data with a loyalty strategy, or put your offline
customer relationship management (CRM) data to work with segmented display ads. Consumers
who’ve recently purchased demonstrate high conversion rates. Drive incremental revenue from
these prime audiences and build a relationship with consumers to turn them into loyal customers.
“THEIR ENGAGEMENT BUSINESS MODEL ENABLES US TO
SEE THE CONSUMER JOURNEY AND STORY. WE CAN LOOK
AT CLICKS ALL DAY LONG, BUT THROUGH ENGAGEMENT
WE CAN ACTUALLY TRACK METRICS AND THE DYNAMIC
INTERACTION WITH THE AD.”
DANIELLA K.
DIGITAL MARKETING MANAGER
QUIKSILVER
© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.
PROSPECTING CAMPAIGN
AUDIENCES HAVE A 25%
HIGHER CONVERSION RATE.
RETENTION CAMPAIGN
AUDIENCES ARE 10 TIMES
MORE LIKELY TO CONVERT.
OUR COMMITMENT TO
INNOVATION ALLOWS YOU TO
BENEFIT FROM
UNPRECEDENTED
CROSS-CHANNEL AND
CROSS-DEVICE INSIGHT INTO
THE CONSUMER JOURNEY, AND
SIMPLIFIED CAMPAIGN
MANAGEMENT AND
OPTIMIZATION – ALL THIS WITH
ONE CONSOLIDATED PARTNER
TO ACHIEVE OPTIMAL
PERFORMANCE ACROSS YOUR
FULL DISPLAY BUDGET.

4. The Rakuten Marketing Difference
Objectivity and transparency are critical components of any client engagement. When you work
with Rakuten Display, you receive a complete view into the consumer journey and how it applies
to your overall marketing efforts. Your Rakuten Display team consists of designers, media buyers
and account managers who are focused on your success every step of the way.
REPORTING
We provide full transparency into campaign performance with our client portal and custom
reports. Gain insight into click, engagement and conversion metrics in real time, including
cross-channel, cross-device measurement to obtain a 360-degree view of the consumer journey.
Providing this transparency demonstrates our commitment to delivering a complete view of
performance and reinforces our confidence in delivering against your campaign goals.
CREATIVE
We develop dynamic ads optimized for engagement that adhere to brand guidelines and
showcase current marketing messaging. Our flexible ad framework allows for scrolling,
searching, video and more, while ensuring a seamless rendering across devices. Dynamic ads
allow consumers to interact with your brand and products within the ad or click through to the
site, pu ing the consumer in control of the experience.
CLIENT SERVICE
Account Managers are your display advocates – their understanding of the complicated display
ecosystem guides strategic recommendations that deliver against your campaign goals and
refine your strategy to yield the highest returns. Account managers provide creative consultation,
in-depth reporting tutorials and custom reporting. Operating with total transparency, your
account team provides insight into your display program’s performance through regularly
scheduled status updates and account reviews.
MEDIA OPTIMIZATION
Media buyers make their optimization decisions with your KPIs and specific business needs in
mind. They review data and make adjustments every day to maximize campaign performance.
They are experts at identifying and targeting user a ributes most-correlated to conversion,
increasing audience engagement and delivering results. It’s a combination of technology and
expertise that makes our media buying strategy so effective at driving performance and
delivering results.
© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.
INNOVATIVE STRATEGY AND
DYNAMIC CREATIVE THAT
DRIVE ENGAGEMENT
DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS
AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.
EMAIL INQUIRIES:
SALES@MEDIAFORGE.COM
LEARN ABOUT OUR OTHER
RAKUTEN MARKETING
SERVICES
Rakuten Search
Rakuten A ribution
Rakuten Affiliate
Network