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TRANSFORMATION FROM LEAN SERVICE 
TRANSFORMATION FROM LEAN SERVICE 
TO GREEN SERVICE 
TO GREEN SERVICE 
Muhammad-Azfar Abdullah , Boon-Cheong Chew & Syaiful-Rizal Hamid, 
muhmmd.azfar@gmail.com, bcchew@utem.edu.my & syaiful@utem.edu.my 
Faculty of Technology Management and Technopreneurship 
University of Technical Malaysia Malacca 
Hang Tuah Jaya, 76100 Durian Tunggal, Melaka.
SECTION 1 
INTRODUCTION
INTRODUCTION 
This paper analyzes the similarities that transform from Lean Service to Green 
Service and provide the understanding why we need to transform to Green Service to 
achieve socio-environmental sustainability.
SECTION 2 
LITERATURE REVIEW
Benefits of Lean approach 
1. Increase efficiency 
2. Improve customer response time 
3. Improve quality 
4. Greater profitability 
5. Enhanced public image 
Is it GOOD enough? 
NO! Based on Bergmiller & McRight (2009) 
argued Lean approach is not enough to 
minimize negative impacts to the environment. 
Based on the argument of Bergmiller & McRight, Dües et al. (2013) determined that the 
integration of Lean and Green has potential areas to implement Green practices on 
existing business and service practices. By combining Lean and Green Paradigms have 
overlap criteria’s where need to consider it.
Aim? 
Not only elimination of wastes but 
managing people and organization in 
reducing environmental risks and impacts 
while improving ecological efficiency of 
organisations as well as minimising lead 
time. 
Lean & Green Overlap 
•Focus: Waste Reduction 
•Waste Reduction Techniques 
•People & Organisation 
•Lead Time Reduction 
•Supply Chain Relationship 
•Tools/Practices 
The integration of Lean and Green practices 
will bring benefits to companies and 
introducing Green as a new Lean will leads 
to ecological friendly.
Proposed by Duarte and 
Machado (2013), green 
paradigm aims to reduce 
environmental risks and 
impacts while improving 
ecological efficiency and 
eliminating environmental 
waste in organizations. 
It is related to the 
environment, social, health 
and safety benefits, quality 
and innovation were taken into 
consideration. 
Organizational key categories 
Leadership Management should establish strategic, measurable lean 
and green objectives. 
Strategic 
planning 
Share clear Lean-Green strategy to all levels of 
organizations. 
People Engaging all employee to root out lean-green waste, 
eliminate problems and make improvements. 
Processes Organizations should use green value stream mapping to 
control better processes. 
Stakeholders Creating value for customers, investors, employees & 
communities. 
Results Monitor and measure the organization, applying lean-green 
metrics
SECTION 3 
CONCLUSION 
The contribution of this paper is to develop the understanding of environmental 
awareness, yet create safety and health for the society and green attitude to ensure 
there is no environmental waste occurred. 
Sustainable service operations 
Improvement in environmental impact 
Realizing cost savings 
Increasing revenues 
Attracting top talent 
Driving productivity improvements
CONTACT 
1.Muhammad Azfar Bin Abdullah 
Email: muhmmd.azfar@gmail.com 
LinkedIn: my.linkedin.com/in/azfarabdullah/ 
2.Boon Cheong Chew 
Email: bcchew@utem.edu.my 
LinkedIn: my.linkedin.com/in/bcchew 
3. Mohd Syaiful Rizal Bin Abd Hamid 
Emal: syaiful@utem.edu.my
CONTACT 
1.Muhammad Azfar Bin Abdullah 
Email: muhmmd.azfar@gmail.com 
LinkedIn: my.linkedin.com/in/azfarabdullah/ 
2.Boon Cheong Chew 
Email: bcchew@utem.edu.my 
LinkedIn: my.linkedin.com/in/bcchew 
3. Mohd Syaiful Rizal Bin Abd Hamid 
Emal: syaiful@utem.edu.my

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Transformation from lean service to green service

  • 1. TRANSFORMATION FROM LEAN SERVICE TRANSFORMATION FROM LEAN SERVICE TO GREEN SERVICE TO GREEN SERVICE Muhammad-Azfar Abdullah , Boon-Cheong Chew & Syaiful-Rizal Hamid, muhmmd.azfar@gmail.com, bcchew@utem.edu.my & syaiful@utem.edu.my Faculty of Technology Management and Technopreneurship University of Technical Malaysia Malacca Hang Tuah Jaya, 76100 Durian Tunggal, Melaka.
  • 3. INTRODUCTION This paper analyzes the similarities that transform from Lean Service to Green Service and provide the understanding why we need to transform to Green Service to achieve socio-environmental sustainability.
  • 5. Benefits of Lean approach 1. Increase efficiency 2. Improve customer response time 3. Improve quality 4. Greater profitability 5. Enhanced public image Is it GOOD enough? NO! Based on Bergmiller & McRight (2009) argued Lean approach is not enough to minimize negative impacts to the environment. Based on the argument of Bergmiller & McRight, Dües et al. (2013) determined that the integration of Lean and Green has potential areas to implement Green practices on existing business and service practices. By combining Lean and Green Paradigms have overlap criteria’s where need to consider it.
  • 6. Aim? Not only elimination of wastes but managing people and organization in reducing environmental risks and impacts while improving ecological efficiency of organisations as well as minimising lead time. Lean & Green Overlap •Focus: Waste Reduction •Waste Reduction Techniques •People & Organisation •Lead Time Reduction •Supply Chain Relationship •Tools/Practices The integration of Lean and Green practices will bring benefits to companies and introducing Green as a new Lean will leads to ecological friendly.
  • 7. Proposed by Duarte and Machado (2013), green paradigm aims to reduce environmental risks and impacts while improving ecological efficiency and eliminating environmental waste in organizations. It is related to the environment, social, health and safety benefits, quality and innovation were taken into consideration. Organizational key categories Leadership Management should establish strategic, measurable lean and green objectives. Strategic planning Share clear Lean-Green strategy to all levels of organizations. People Engaging all employee to root out lean-green waste, eliminate problems and make improvements. Processes Organizations should use green value stream mapping to control better processes. Stakeholders Creating value for customers, investors, employees & communities. Results Monitor and measure the organization, applying lean-green metrics
  • 8. SECTION 3 CONCLUSION The contribution of this paper is to develop the understanding of environmental awareness, yet create safety and health for the society and green attitude to ensure there is no environmental waste occurred. Sustainable service operations Improvement in environmental impact Realizing cost savings Increasing revenues Attracting top talent Driving productivity improvements
  • 9. CONTACT 1.Muhammad Azfar Bin Abdullah Email: muhmmd.azfar@gmail.com LinkedIn: my.linkedin.com/in/azfarabdullah/ 2.Boon Cheong Chew Email: bcchew@utem.edu.my LinkedIn: my.linkedin.com/in/bcchew 3. Mohd Syaiful Rizal Bin Abd Hamid Emal: syaiful@utem.edu.my
  • 10. CONTACT 1.Muhammad Azfar Bin Abdullah Email: muhmmd.azfar@gmail.com LinkedIn: my.linkedin.com/in/azfarabdullah/ 2.Boon Cheong Chew Email: bcchew@utem.edu.my LinkedIn: my.linkedin.com/in/bcchew 3. Mohd Syaiful Rizal Bin Abd Hamid Emal: syaiful@utem.edu.my