2. C
O
N
T
E
N
T
S
What is MEDIA??
Types of MEDIA
• Print media
• Electronic media
• Social media
In which place media works
Impact of media
Role of media
Importance of media
Our responsibility
Responsibilities of media
3. Tools used to store and deliver
information or data
Media
5. PRINT MEDIA
Print media is one of the oldest
form of information
distribution newspapers (the
most popular form) and
magazines to newsletters,
brochures and posters. Other
forms of print media, including
handbills, banners, billboards
and press releases are less
popular, but they're still used by
industry professionals.
8. Electronic Media is information or data that is created,
distributed and accessed using a form of electronics,
electromechanical energy or any equipment used in
electronic communications.
For example:
• Television
• Radio
• Computer
• Cell phones
• Other devices transporting information to and from us
by means of digital transmission.
9. Primary uses of electronic media:
Journalism
Education
Entertainment
Military
Government
10. • Electronic media has revolutionized the information system.
• Real time updates on current information.
• TV channels and internet websites justify the importance and advantages of
electronic media.
• Everyone has a freedom to exchange his view point freely.
• The electronic media has positive and negative effects.
11. • Huge market for multinationals and local companies to sell their products.
• The advertisement and marketing potential through media in Pakistan is huge.
• The television is watched in every house, office and even on shops.
• There are more than 100 Television channels operating in Pakistan and the only
source of their income is the advertisement and marketing.
• It shows the vibrancy of the media in Pakistan.
12. SOCIAL MEDIA
“Social media refers to the
means of interactions among
people in which they create,
share, and/or exchange
information and ideas in
virtual communities and
networks”
Some prominent example of
social media
Facebook, Twitter, Linkedin,
Pinterest, Myspace, Youtube
etc
13.
14. GROWTH AND REACH OF SOCIAL
MEDIA
TO REACH 50 MILLION USER
•4 YEAR•LESS
THAN 6
MONTHS
•13 YEAR•38 YEARS
RADIO TV
INTERNETFACEBOOK
15. SOCIAL MEDIA NOW
Facebook-1 billion user
Twitter-500 million user
Linkedin-175 million user
Youtube-800 million user
Goggle+-100 million user
Pinterest-20 million user
Blog-150 million user
Other-My Space, Flickr etc
GROWTH AND REACH OF SOCIAL MEDIA