Facebook: The Complete Guide

Facebook
Facebook is an American for-
profit corporation and an
online social media and social
networking service based in
Menlo Park, California.
Facebook website was
launched on February 4, 2004,
by Mark Zuckerberg , along
with fellow Harvard
College students
Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com

What is Facebook ?
• Social networking website
connecting people across the
street, country and world
• Focuses on building and relating
social relations among people
who share common interests,
activities and experiences

History

Who uses Facebook?

What can Facebook Do For You?
• Help you to connect or reconnect with friends
• Stay in touch with long distance relationships
• Share photos, videos, information
• Join groups with like minded people
• Invite people to events
• Community building
• Get up-to-the-minute information on people or events
• Make you have a sense of belonging and provide social
interaction

How Can Facebook Impact You Negatively?
• Friends –knowing too much about you and you about them
• Posting inappropriate photos and not having control on
photos posted of you
• Joining groups that may reflect poorly on your choices
• Postings on walls that may use foul language or reflect poorly
on you

How to use Facebook
• Sign Up
• Update basic information
• Post a profile picture
• Add friends

Facebook Features
• The Wall
• Messages INBOX (and threads)
• Pokes
• Groups
• Events
• Photos & Videos (with tagging)
• Posted items (text and URLs)
• Shared items
• Applications

Communication
• Status Update
• Facebook Chat
• Wall
• Facebook Message
• Like & Comment

Pages
• Common Interest Group
• Business
• Music
• Random

Timeline
• Next level of Facebook
• Tell your life story

Sign Up

Your Account Has Been Confirmed

Facebook Layout

Facebook Menu Bar

Facebook features
• The Wall
• Messages INBOX (and threads)
• Pokes
• Groups
• Events
• Photos & Videos (with tagging)
• Posted items (text and URLs)
• Shared items
• Applications

Marketing Your Business On Facebook
• Optimizing your Facebook page for SEO and likes
• Using Facebook groups to engage with your target market
• Encouraging social sharing through the use of Facebook
buttons and plugins
• Getting your posts seen by more of your fans
• When and how often to post
• Using paid options to increase likes and reach
• Best practices for Facebook ads

Organic Vs. Paid

How to Improve Your Facebook Organic Reach
• Publish Evergreen Content
The lifespan of a Facebook post depends on many factors. One
is its usefulness. Even an old post can show up in your news
feed if your friends like, comment or share it.
For example, this update was 18 hours old when it showed up
in a user’s news feed because one of her friends liked the
update. It’s as simple as that.

Post Quality Content
• We’re living in an age of content overload, and Facebook is
no exception. According to Facebook, “Of the 1,500+ stories a
person might see whenever they log onto Facebook, News
Feed displays approximately 300.” As a Facebook marketer,
you’re fighting for one of those precious spots.

Use Organic Post Targeting to Serve Relevant
Content
• Facebook’s organic post targeting enables you to deliver your
content to the audience most likely to engage with it. In
other words, Facebook gives you the option to target your
content to specific groups of fans.
• Facebook offers eight options to set your target: gender,
relationship status, education level, age, location, language,
interests and post end date.

• Targeting posts to specific
groups of fans is one way to
increase your post
engagement rate

Post at Off-peak Hours
• During times when fewer people are sharing content on
Facebook, your chances of getting noticed are higher.
Typically the best time to post on Facebook is 3 pm. But you
can try posting at different times, depending on when your
fans are online.
• Go to your Facebook Insights to check out when your fans
are logged into the network. Then choose the hours when
the majority of your fans are online and your competitors
aren’t posting.

Choose Content Types That Resonate With Your
Audience
• According to a Socialbakers study published in February
2015, Facebook audiences love videos and links more than
images.
• But before jumping on this trend, examine your Facebook
Insights to see what type of content resonates well with your
audience. If you discover that your fans still prefer images to
other types of content, don’t change your strategy.

Benefits of Facebook for business
• Low-cost marketing strategy
• Share basic information about your business
• Share pictures and videos from your business
• Talk to existing and potential customers
• Provide customer support
• Raise brand awareness and promote positive word-of-
mouth

• Targeted advertising
• Offer deals through Facebook Places
• Also consider...
• Watch the introduction to facebook webisode series to find
out more about using Facebook pages for your business.
• Find out how to create a digital strategy for your business

How to Earn Money from Facebook
• How To Earn From Facebook ad breaks:
• How to Earn Money From Facebook Ad breaks in Pakistan.
• 1. You Have One Facebook Page.
• 2.10000 likes on this facebook page for facebook ad breaks
monetization
• 3. You Have a Facebook video page. Only Videos on this page
• 4. Videos are eligible for monetization.
• 5. No bad content in these videos
• 6.must read the facebook video monetization or facebook ad
breaks
• 7. Upload Video At least 5 mints.

Facebook Monetization
• Create a Facebook Page
• 10,000 followers.
• You must generate at least 30,000 1-minute views on videos that are at least 3 minutes
long in the last 60 days.
• Check eligibility in Creator Studio
• Log in to your Creator Studio.
• In the Monetization box, click Check Eligibility.
• Review your status under Monetization Eligibility Standards.
• Check eligibility from Page Insights
• Go the Page you want to check.
• Click the Insights tab at the top of the Page.
• Click Videos in the left hand menu.
• Under Ad breaks access, click View.

Types of Facebook ads
• Image ads
These simple ads are a great way to get started with Facebook
advertising. You can create one with just a few clicks
by boosting an existing post with an image from your
Facebook Page.

• Video ads
Video ads can run in News Feed and Stories, or they can
appear as in-stream ads in longer Facebook videos.
Your video ads don’t need to use filmed video footage. You
can also create GIF-like graphics or other animations to
capture attention or explain your offer, like in this ad from
the New York Times.

• Video poll ads
This mobile-only Facebook ad format incorporates an
interactive component with video polls. It’s a brand-new type
of Facebook paid advertising, but Facebook’s early
data shows that these ads can increase brand awareness
more effectively than regular video ads.

Carousel ads

• Slideshow ads
Slideshow ads offer an easy way to create short video ads
from a collection of still photos, text, or existing video clips. If
you don’t have your own images, you can choose stock
photos directly from Ads Manager.
• Slideshow ads have eye-catching motion, just like videos, but
use five times less bandwidth, so they load well even for
people on slow internet connections. They’re an easy, low-
impact way to draw attention.

• Collection ads
• These Facebook paid ads, which are offered only for mobile
devices, allow you to showcase five products that customers
can click to buy.

Lead ads
• Lead ads are only available for mobile devices because
they’re specifically designed to make it easy for people to
give you their contact information without a lot of typing.
They’re great for collecting newsletter subscriptions, signing
someone up for a trial of your product, or otherwise allowing
people to ask for more information from you.

Dynamic ads
• Dynamic ads allow you to promote targeted products to the
customers most likely to be interested in them.
For instance, if someone has visited a product page or placed
a product in their shopping cart on your website, but then
abandoned the purchase, dynamic ads for that precise
product will appear in their Facebook feed.

Messenger ads
• Facebook Messenger ads give you access to the 1.3 billion
people who use Messenger every month. When creating
your ad, simply choose Messenger as the desired placement.
You also need to select Facebook feed.

• Stories ads
• Scientific American found that 72% of millenials won’t rotate
their phones to watch widescreen videos. Stories ads are a
full-screen vertical video format that allow you to maximize
screen real estate without expecting viewers to turn the
screen.

Choose your objective

• Brand awareness: Introduce your brand to a new audience.
• Reach: Expose your ad to as many people in your audience as possible.
• Traffic: Drive traffic to a specific web page, app, or Facebook Messenger
conversation.
• Engagement: Reach a wide audience to increase the number of post
engagements or Page Likes, increase attendance at your event, or
encourage people to claim a special offer.
• App installs: Get people to install your app.
• Video views: Get more people to watch your videos.
• Lead generation: Get new prospects into your sales funnel.

• Messages: Encourage people to contact your business using
Facebook Messenger.
• Conversions: Get people to take a specific action on your website
(like subscribe to your list or buy your product), with your app, or
in Facebook Messenger.
• Catalog sales: Connect your Facebook ads to your product
catalog to show people ads for the products they are most likely
to want to buy.
• Store traffic: Drive nearby customers to bricks-and-mortar stores.

Step 2. Name your campaign
• Scroll down to name your
Facebook ad campaign and
choose whether to set up an
A/B split test. You will also
choose whether to turn on
budget optimization. This
option can be useful if
you’re using multiple ad
sets, but for now you can
leave it turned off.

Step 3. Set up your ad account
• If you’ve already set up an account, you’ll see a button that
says . Click that to move on to the next step.
• But if you’re new to Facebook advertising, you’ll see a button
that says Set Up Ad Account. Click that and you’ll be
prompted to enter some key details to create your ad
account. Enter your country, preferred currency, and time
zone, then click Continue.
• Choose wisely, because if you want to change these options
later, you’ll have to create a separate ad account.

Step 4. Target your audience
• At the top of this screen, you
will name your Facebook ad
campaign and choose which
Page to promote.

• You’ll also see an estimated
number of Page likes.
These estimates will be
more accurate if you have
run campaigns before,
since Facebook will have
more data to work with.
Always keep in mind that
these are estimates, not
guarantees.

Step 5. Choose your Facebook ad placements
• Once you have more experience, you
may wish to place your Facebook ads in
specific locations. You have the
following options:
• Device type: Mobile, desktop, or both.
• Platform: Facebook, Instagram,
Audience Network, or Messenger
• Placements: Feeds, Stories, in-stream
(for videos), messages, in-article, and
apps and sites (external to Facebook).
• Specific mobile devices and operating
systems: iOS, Android, feature phones,
or all devices.

Step 6. Set your budget and schedule
• ou can choose a daily or
lifetime budget, then set
the start and end dates
if you want to schedule
your ad in the future, or
choose to make it live
right away.

Step 7. Create your ad
• First choose your ad format,
then enter the text and
media components for your
ad. The formats available will
vary based on the campaign
objective you selected back
at the beginning of this
process.

Facebook ad specs
Text and objective specs for Facebook ads
• Image ads
• Headline: 25 characters
• Link description: 30 characters
• Body text: 125 characters
• Campaign objectives: All except video
views
• Video ads
• Campaign objectives: All except
catalog sales

Facebook Stories ads
• Text: No set character count. Aim to leave 250 pixels text-free at
the top and bottom of the ad.
• Campaign objectives: Engagement, messages, catalog sales, store
traffic
Carousel ads
• Campaign objectives: All except engagement and video views

Instant Experience ads
• Text: Blocks of text up to 500 words each.
• Campaign objectives: All except lead generation, catalog sales,
and messages
Messenger Inbox ads
• Headline: n/a
• Link description: n/a
• Campaign objectives: Traffic, app installs, conversions, catalog
sales, messages

Slideshow ads
• Campaign objectives: All
Collection ads
• Link description: n/a
• Campaign objectives: Traffic, conversions, catalog sales, store traffic

What is Facebook's 20% rule?
• Facebook knows that the best performing ads include images
with little to no text, which is why they created the 20% rule.
This rule states that in order to run an image-based ad on
Facebook, your image(s) must contain less than 20% text.

The End !

Facebook: The Complete Guide

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Facebook: The Complete Guide