Centre for Agriculture and Rural Development , a national organisation has been working for agriculture led transformation in India since 2000. The report prepared by Mr.Jitesh Doliya is describes the preferences of people for programming in the region. The study was conducted for assessing the preference of listeners of the community radio station proposed there with the support of Department of Agriculture.

1. Project Report
On
Community Radio Station Feasibility at Golagokarnnath,lakhimpur kheri (Uttar
Pradesh)
Submitted to
Execute Director - Mr. Mukhtar Alam
Centre for Agriculture and Rural Development
Delhi
By
Jitesh Doliya
Institute Of Rural Management
Jodhpur
(II SEM-PGDRM)2013

2. Acknowledgement
The program has been supported by Center for Agriculture and Rural
Development (CARD), will be help in development of agriculture and rural people.
And other independent, grassroots initiatives in community radio, this
programme also put the schemes of Government of India into legislative action,
enabling the function of the new sector of broadcasting. This will truly
democratize in the region.
The survey is the view of need to establishment of community radio station in the
region for information to rural development. The project show services basically
to agriculture among rural people. Mr. Anish Khan shared his own experiences as
a long term grass root activist in the region and explained the role of agriculture
in the modern age and community radio in the organization’s overall agenda. He
not only acted as a field guide but also patiently filled in the gaps in our
understanding of the social context of the project. The commitment of people of
community and their enthusiasm enabled the smooth of the focus group
discussions in their villages. Without their eagerness and hospitality to share their
experiences, this study would have been impossible.
Respected sir Dr. Dushyant Solanki (IRM-Jodhpur), helped in research design and
complete report writing on time.
Finally, I am grateful to Mr. Mukhtar Alam of CARD for giving me this opportunity
to study first-hand exciting community radio station feasibility project.
Jitesh Doliya

3. Summary
This report presents a analytical snapshot of current feasibility of community
radio station as being undertaken by various entities at Golagokarnnath by
considering some examples. The summary of findings for this study is drawn from
extensive research conducted in the form of questionnaires and focus groups. The
people who are participated in the focus group discussions, interviews and all
other met in the villages Mamri, Maheshpur, Aliganj, Hafizpur and Hedarbaad
blocks, are backbone of project.
Survey has been conducted over mostly farmers, students, women and religeons
such as Hindu, Muslim and Sikkh (not including christians as they are rare to find
in the Block named Golagokarnnath). The study focuses on the contribution of
community Radio to the livelihood improvement of the people. Data were
gathered on the use of interview and focus group as an educational tool, the
promotion of traditional culture, communication and information sharing, health,
entertainment and agriculture promotion. The study established that Community
Radio has worked to improve awareness and knowledge of solutions to
community development problems ranging from culture, rural development,
education and agriculture to local governance. It has promoted small and medium
enterprise development by creating market opportunities for unemployed
people.
Survey comes out with a view that people lack a source of entertainment in their
reach hence forth it is a highly recommended choice for entertainment among
the people.
If the cummunity based radio station would be alloted and brought in operations
in the block Golagokarnnath than it would be a revolutionary step towards
bringing source communication between the rural people and whole system
working towards their development and betterment.

4. Introduction
CARD was Established and registered in the year 2000 under the Societies Registration
Act 1860, Centre for Agriculture and Rural Development is a premier Non Government
Organisation, accredited with ISO 9001: 2008 is playing a vibrant role in the national
efforts of developing India through agriculture led transformation. CARD is committed
to reaching all parts of the rural society especially farming community and participates
actively towards improving the quality of life of rural masses by addressing technical,
economical policy issues related to the development of agriculture and rural society.
CARD is engaged in a variety of activities in agriculture, horticulture and rural
development with an all India presence. CARD envisages to develop agriculture and
rural sector through project based activities. It focuses on information dissemination,
training, capacity building and technology exposure by organising business seminars,
technical conferences, farmers workshops, agro trade fairs, conducting surveys &
studies and adopting villages for their sustainable development. CARD monitors trends
in agriculture and agribusinesses and advises Central and State Governments, NGOs and
various bodies on appropriate policies and actions for the development of agriculture
and rural economy. Its various bodies are engaged in a host of developmental activities
for the benefit of rural society.
CARD has strong links with the farming, business communities as well as policy makers
built up through many years of consistent effort to voice agriculture issues and
facilitating partnership between Government and the industry by initiating public
private partnership in agriculture. The pioneering roles played by CARD in popularizing
the concept of PPP, Government initiative on mass media support to agriculture,
lowering of interest rates by organising Parliamentarians conferences and working
towards greater investments in agriculture sector, There has also been a long
association of CARD with farmers throughout the country and with agencies and
organizations involved with rural development. CARD has organized hundreds of rural
expos, farmers’ seminars and workshops and participated in field projects.
Through a series of activities to empower farmers on latest technology, quality products
and services by organizing several capacity building sessions, workshops, rural
exhibitions and interaction programmes. CARD has impacted over three lacs framers by
a series of successfully carried out awareness campaigns at District and block levels.Till
now CARD has covered 74 districts in various states like U.P., M.P., H.P, Haryana,
Punjab, Maharashtra Andhra Pradesh and North east region.

5. CARD team is comprised of highly qualified and experienced persons from agriculture,
horticulture, development sector, media and marketing, who have strong background in
planning, designing and implementation of development initiatives.
Vission
To play a vibrant role in the national endeavour of developing India through agriculture
led transformation; and participate actively in addressing information, technology,
policy, resource and environment related issues for sustainable development of
agriculture and towards improving the quality of life of rural India.
Mission
To act as a link and facilitator towards the national efforts of improving the quality of life
of rural India by creating awareness, training & skills development and mobilising the
farmers and participating with them in implementation of developmental activities.
Objective
 Community radio station to provide platform where the who are selected from
the community to exchange information through communication in local
language for development and betterment of people.
 To create pro-technology environment in agriculture by conducting surveys and
studies on the important issues and spreading awareness among stake holders in
rural and agriculture sector.
 To develop information bank on agriculture and rural subjects and provide
information access to people connected with agriculture, agribusiness and rural
sectors.
 To conduct studies and organise expert discussions, seminars and conferences on
important agricultural issues and network with various institutions and agri
industry to facilitate trade and agribusiness growth.
 To mobilise, organise and work with the farmers on developmental projects to
help them improve productivity and quality, cost reduction, crop diversification,
skills development and taking up small rural enterprises.
 To establish Farmers Information Centres at district levels, which would provide
information on agriculture, value addition, rural enterprises etc. and would
provide training & skills development to help improve the income of farmers and
rural youths.

6. Project Details
Title of the Project
Community Radio Station Feasibility
Project Objective
Community radio station is as opportunity to exchange of information through
communications for rural development.
Student Background
Jitesh Doliya has completed his B.Sc. in Computer Science from Holkar Science
College, Indore (M.P.), DAVV University in 2011. He has keen interest in Rural
Development and associated fields, persuing PGDM in Rural Management from
Institute of rural Management Jodhpur (Rajasthan).
Project Area
Gola Gokarnnath, Lakhimpur Kheri, Uttar Pradesh
Term
45 Days (16 May- 31 June), 2013

7. Contents
1. Acknowledgments………………………………………………………………………………….…….2
2. Summary………………………………………………………………………………………………………3
3. Introduction……………………………………………………………………………….….……………..4
4. Project Details……………………………………………………………………………………………….6
Title of Project
Project Objective
Student Background
Project Area
Term
5. Methods & Materials used……………………………………………………………………………7
6. Analysis & Data Interpretation………………………………………………………………………8
7. Conclusion…………………………………………………………………………………………………31
8. Recommendation/ Suggestion……………………………………………………………………32
9. Annexure……………………………………………………………………………………………………33

8. Methods & Materials used
A sample of 240 people was drawn villages by random sampling. Survey was
conducted distance of 12 kilometers around Golagokarnnath.
1. Data Collection:
Primary Data: Primary data collection was done by interview through
scheduled questionnares.
2. Techniques :
o Personal Interview
o Focus Group

9. The survey has been conducted all communities live in villages 63/240 of Muslim, 32/240
145/240 Hindu.
1. How are you old ?
1. 14-18
3. 24-30
Interpretation
 Total number of samples
be there for all age groups.
30%
9%
S.N. No. of Respondent
14-18
19-23
24-30
30-40
40 above
Total
The survey has been conducted all communities live in villages 63/240 of Muslim, 32/240
2. 19-23
4. 30-40 5. 40 above
Total number of samples 240 which are predefine by me, how percentage should
be there for all age groups.
22%
33%
9%
6%
14-18
19-23
24-30
30-40
40 above
No. of Respondent % of respondent
52
79
73
21
15
240
The survey has been conducted all communities live in villages 63/240 of Muslim, 32/240 Sikkh,
240 which are predefine by me, how percentage should
40 above
% of respondent
22%
33%
30%
9.00%
6%
100%

10. 2. What is your occupation?
1. Student
3. Employee
S.N. Occupational Distribution
Student
Farmer
Employee
Other
Total
Interpretation
 Some of the respondent select mu
240.
 Majority of the respondent 48/240 are students, is 20 percent.
 144/240 farmer
48
144
20%
0
50
100
150
200
250
300
Student Farmer
Occupational Distribution
What is your occupation?
2. Farmer
4. Other
Occupational Distribution % of respondent
48
144
22
51
265
Some of the respondent select multiple occupation that increase in 265 of
Majority of the respondent 48/240 are students, is 20 percent.
144/240 farmers are 60 percent.
22
51
60% 9% 21.25%
Farmer Employee Other
Occupational Distribution % of respondent
% of respondent
20%
60%
9%
21.25%
110%
tiple occupation that increase in 265 of
Majority of the respondent 48/240 are students, is 20 percent.
265
110%
Total

11. 3. Do you want any special
1. Yes
If yes, ___________________________________________
Interpretation
 12 percent people answered this question. Different respondent answered
different as they want
politics, news about all.
4. Which language do you prefer
1.Hindi
3. Both
Interpretation
 Most of the responded want to listen Hindi but 15 % responded also select
English who are most of
0%
Do you want any special (Occupational) information or news?
2. No
___________________________________________
12 percent people answered this question. Different respondent answered
different as they want information about cotton agriculture, engineering,
news about all.
Which language do you prefer?
2. English
Most of the responded want to listen Hindi but 15 % responded also select
English who are most of the students.
85%
15%
Hindi
English
Both
12 percent people answered this question. Different respondent answered
e, engineering,
Most of the responded want to listen Hindi but 15 % responded also select

12. 5. Which FM radio channel you prefer to listen
1.Radio Mirchi
3. Vividh Bharti
S.N. No. of respondent
Radio Mirchi
Big FM
Vividh Bharti
All
Total
Interpretation
 Percentage calculated on 226 samples instead of total samples 240.
 14/240 respondent leave this question.
6. How much time you spend listening radio?
-------------------------------------------------------
Interpretation
 Only 36/240 respondent answered the question.
 Average time of listening radio is 20 Minute.
58%
io channel you prefer to listen?
2. Big FM
4. All
No. of respondent % of respondent
11
8
76
131
226
Percentage calculated on 226 samples instead of total samples 240.
14/240 respondent leave this question.
time you spend listening radio?
-------------------------------------------------------
respondent answered the question.
Average time of listening radio is 20 Minute.
5%
3%
34%
Radio Mirchi
Big FM
Vividh Bharti
All
% of respondent
5%
3%
34%
58.00%
100%
Percentage calculated on 226 samples instead of total samples 240.
Radio Mirchi
Big FM
Vividh Bharti

13. 7. Who should be program
1. Male 2. Female
3. Both
Female
Male
Both
Total
Interpretation
 148/240 are interested to listen Female.
 41/240 are interested to listen Male.
 51/240 want to listen Both.
17%
21%
Who should be program host ?
2. Female
No. of Respondent % of respondent
148
41
51
240
148/240 are interested to listen Female.
41/240 are interested to listen Male.
51/240 want to listen Both.
62%
Female
Male
Both
% of respondent
62%
17%
21%
100.00%

14. 8. Which music you like ?
1.Filmy Songs
3. Bhajan
Interpretation
 People are interested to listen
11%
6%
1%
Which music you like ?
2. Qabbali
4. Other
People are interested to listen flmy songs most.
82%
1%
Music Interest
Filmy Songs
Qabbali
Bhajan
Other
Filmy Songs

15. 9. Which program you like ?
1. Social Drama 2. Story
3. Pravachan 4. Educational Programme
S.N. No. of Respondent % of respondent
Social Drama 38 18%
Story 104 48%
Pravachan 35 16%
Educational Programme 51 23.61%
Total 228 106%
Interpretation
 216/240 respondent interested to answered this question remaining avoid
the question.
 In the sample of 216 most of people want to listen all entertaining program.
Students and women like real and social stories. 96 percent students like both
story and educational program, 86 percent women like social drama and
35/216 like Pravachan.
38
104
35
51
228
18% 48% 16% 23.61% 106%
Social Drama Story Pravachan Educational
Programme
No. of Respondent % of respondent

16. 10. On average what time you listen to radio station
1. Daily
3. Monthly
S.N.
Daily
Weekly
Monthly
Less Often
Total
Interpretation
 Only 214/240 responded answered this question others avoid the question.
 165/214 Most
much time to spend
165
28
77% 13%
Daily Weekly
ime you listen to radio station?
2. Weekly
4. Less Often
No. of Respondent % of respondent
165
28
6
15
214
Only 214/240 responded answered this question others avoid the question.
165/214 Most of respondents listen to radio station daily. Other not have
much time to spend with radio/fm regular.
6 15
13% 3% 7.00%
Weekly Monthly Less Often
No. of Respondent % of respondent
respondent
77%
13%
3%
7.00%
100%
Only 214/240 responded answered this question others avoid the question.
. Other not have
214
100%
Total

17. 11. Where do you listen?
1.Working place
3. Communal
S.N. No. of Respondent
Working place
At home
Communal
All
Total
Interpretation
 According survey 46 percent people listen radio at working place for
entertainment.
 43 percent people who are mostly students and women listen radio at home
and remaining 11 percent people listen radio anywhere they choose 4
option.
43%
3%
?
2. At home
4. All
No. of Respondent % of respondent
111
102
8
19
240
According survey 46 percent people listen radio at working place for
entertainment.
43 percent people who are mostly students and women listen radio at home
and remaining 11 percent people listen radio anywhere they choose 4
46%
43%
3%
8% Working place
At home
Communal
All
% of respondent
46%
43%
3%
8.00%
100%
According survey 46 percent people listen radio at working place for
43 percent people who are mostly students and women listen radio at home
and remaining 11 percent people listen radio anywhere they choose 4th

18. 12. Which time you prefer to listen radio in a day
1. Morning
3. Evening
13. Do you want to repetition of programs and news
1. Yes
Interpretation
 2 percent people are not interested in repet
they want to listen only music.
 98 percent stay for their favourite program
41%
Which time you prefer to listen radio in a day
2. Afternoon
4. Late Evening
repetition of programs and news?
2. No
2 percent people are not interested in repetition of news or other program
they want to listen only music.
tay for their favourite program.
17%
25%
17%
41%
Morning
Afternoon
Evening
Late Evening
98%
2%
Yes
No
of news or other program,
Morning
Afternoon
Evening
Late Evening

19. 14. What type of Radio station you prefer to
1. News
3. Music choice
S.N.
News
Local Radio
Music choice
All
Total
Interpretation
 Most of young generation want to listen Music Choice, yet 193 of people
select option one.
 21 percent people choose 1
(program conducted
39
916% 4%
News Local Radio
of Radio station you prefer to?
2. Local Radio
4. All
No. of Respondent % of respondent
39
9
193
12
253
Most of young generation want to listen Music Choice, yet 193 of people
select option one.
percent people choose 1st
and 3rd
option. 9 respondents like Local Radio
(program conducted in regional) language.
193
124% 80% 5.00%
Local Radio Music choice All
No. of Respondent % of respondent
% of respondent
16%
4%
80%
5.00%
105%
Most of young generation want to listen Music Choice, yet 193 of people
like Local Radio
253
105%
Total

20. 15. What is your ethnicity
1. General 2. OBC
3. Other
16. What program should be prefer
1. Small scale industry
3. Govt. schemes on business
Interpretation
 87 Everyone want to know about all schemes related their occupations.
 13 percent (31/240) respondent
17. Do you stay for your favourite programme ?
1.Yes
Interpretation
 Every one want to stay for their
 Most of women stay for their favourite programme, others have less
interest.
 76/240 respondent stay for their favourite programme
43%
39%
18%
68%
What is your ethnicity?
2. OBC
should be preferred by you ?
1. Small scale industry 2. Large scale industry
3. Govt. schemes on business 4. All
Everyone want to know about all schemes related their occupations.
(31/240) respondent avoid this question.
Do you stay for your favourite programme ?
2. No
Every one want to stay for their favourite programme.
Most of women stay for their favourite programme, others have less
76/240 respondent stay for their favourite programme.
43%
Category
General
OBC
Other
32% Yes
No
Everyone want to know about all schemes related their occupations.
Most of women stay for their favourite programme, others have less

21. 18. Do you listen to FM radio alone?
1. Yes 2. No
Interpretation
 This is psychology test of listening interest of radio. Students and women
want listen to music and other radio program alone.
 86 percent respondents choose option one and 11 percent choose second
option remaining 3 percent leave the question.
19. Are there children in family? If yes, what should be program for them.
----------------------------------------------------------------------------
Interpretation
 30/240 respondent answered this question.
 Respondent are interested to play educational, health, sport and their
nourishment.

22. 20. What program, you want for your children?
1.Panchtantra Kahaniya
3. Health Safety
S.N.
Panchtantra Kahaniya
Mind games
Health Safety
All
Total
Interpretation
 119/240 respondents have multiple choice that’s why size of the samples
increase as 265.
 75/119 select
that’s why the percentage of total no is 139%.
21. Do you want to listen FM radio with family?
1. Yes
Interpretation
 24/148 (only 10% of 240) listen radio with family often.
 38 percent respondent
75
63%
Panchtantra
Kahaniya
Mind games
, you want for your children?
1.Panchtantra Kahaniya 2.Mind games
4. All
No. of Respondent % of respondent
75
16
29
45
165
119/240 respondents have multiple choice that’s why size of the samples
increase as 265.
75/119 select Panchtantra Kahaniya and 45/119 select All in multiple choice
that’s why the percentage of total no is 139%.
listen FM radio with family?
2. No
24/148 (only 10% of 240) listen radio with family often.
percent respondents not have radio transistor.
16
29
45
13% 24% 37.81%
Mind games Health Safety All
No. of Respondent % of respondent
% of respondent
63%
13%
24%
37.81%
139%
119/240 respondents have multiple choice that’s why size of the samples
Panchtantra Kahaniya and 45/119 select All in multiple choice
165
139%
Total

23. 22. Do you have mobile?
1. Yes
Interpretation
 97.46 percent respondents (stud
use mobile phones.
 1.25 percent people
23. Do you have T.V.?
1. Yes
Interpretation
 97 percent respondent
24. Do you have Radio Transistor
1. Yes
Interpretation
 148/240 percent respondent
 92/240 do not have radio transi
mobile phones.
38%
2. No
percent respondents (students) do not have mobile but
use mobile phones.
people leave this question.
2. No
97 percent respondents have T.V. but still they have interest in radio fm.
Transistor?
2. No
percent respondents not have radio transistor.
92/240 do not have radio transistor, some of them access radio
phones.
62%
38% Yes
No
ents) do not have mobile but 2.53 respondent
but still they have interest in radio fm.
radio fm through

24. 25. What news do you want to listen
Interpretation
 Except farmers other respondents also want to listen about agri
like improve seeds, dairy, fertilizers and modern machinery.
26. Which Krishi information you want ?
1. Modern agriculture
3. krashi Machinery
S.N.
Modern Agriculture
Krashi Info
Krashi Machinery
Irrigation Technology
All
Interpretation
 176/240 respondent made mu
respondents int
 Most of the respondent
agriculture.
19 11
11% 6%
Modern
Agriculture
Krashi Info
want to listen most often ?
Except farmers other respondents also want to listen about agri
like improve seeds, dairy, fertilizers and modern machinery.
Which Krishi information you want ?
1. Modern agriculture 2. Krashi Info.
4. Irrigation Technology 5. All
No. of Responses
19
11
12
7
147
176/240 respondent made multiple choice 196. It means 73% (176/240)
respondents interested to answer the question.
Most of the respondents select 4th
option All to know everything about
12 7
147
7% 3.97% 84%
Krashi Machinery Irrigation
Technology
All
No. of Respondent % of respondent
Except farmers other respondents also want to listen about agri-information
% of Respondent
11%
6%
7%
3.97%
84%
means 73% (176/240)
to know everything about
196
112%
Total

25. 27. What do you want to information of ?
1.Govt. loan schemes 2. Fertilizers
2. Crop Price 4. Climate info5. All
Interpretation
 Sample 202/240 made multiple choice of 221.
 Percentage calculate over 221 of 202.
 Most of the respondent select All option 4th
to know everything about
agriculture.
8 7 11 9
186
221
3.96% 3% 5% 4.45% 93% 110%
Govt. Loan
Scheme
Fertilizer Crop Price Climate Info. All Total
No. of Respondent % of Respondent
S.N. No. of Respondent % of Respondent
Govt. Loan Scheme 8 3.96%
Fertilizer 7 3%
Crop Price 11 5%
Climate Info. 9 4.45%
All 186 93%
Total 221 110%

26. 28. Do you want information of ?
1.Rojgar Samachar
3.Career info.
S.N.
Rajgar Samachar
General Knowledge
Career Info.
Technology Awareness
All
Total
Interpretation
 Students are more eager to establishment of community radio station
 Percentage calculate
 150/209 select option 4 (ALL).
29. Do you want to know about Govt
1. Yes
Interpretation
 209/240 respondent select Yes.
39
23
19% 11%
Rajgar Samachar General
Knowledge
Do you want information of ?
2. General Knowledge
4. Technology Awareness 5. All
No. of Respondent % of
39
23
8
6
150
226
are more eager to establishment of community radio station
Percentage calculated over 226 of 209.
150/209 select option 4 (ALL).
Do you want to know about Govt. Scholar scheme and other quota system?
2. No
209/240 respondent select Yes.
8 6
150
11% 3.82% 3% 72%
General
Knowledge
Career Info. Technology
Awareness
All
No. of Respondent % of Respondent
% of Respondent
19%
11%
3.82%
3%
72%
108%
are more eager to establishment of community radio station
Scholar scheme and other quota system?
226
108%
Total

27. 30. Are you interested to participate in radio program with expert to get solution your
problem?
1. Yes 2. No
Interpretation
 209/240 respondents (most of students) are enthusiastic to participate in
community radio station. They select option one (Yes).
31. Do you want English news?
1. Yes 2. No
Interpretation
 21/48 Very less students answered this question in yes.
 182/209 respondents leave this question.
32. Do you want program on small scale industry for women?
1. Yes 2. No
Interpretation
 52/104 respondents select yes
33. Do you want to listen family soaps?
1. Yes 2. No
Interpretation
 37/240 select option yes.

28. 34. Which program do you prefer
1. Health
3. Cooking
Interpretation
 Only 104/240 (43.33%) respondents answered this question.
 123 choices appear of 104 respondents.
 84/104 Most of women select 4
35. Do you want women empowerment program
1. Yes
Interpretation
 104/240 respondent
21
8
20% 8%
Health Beauty tips
No. of Respondent
S.N. No. of Respondent
Health
Beauty tips
Cooking
All
Total
Which program do you prefer?
2. Beauty tips
4. All
Only 104/240 (43.33%) respondents answered this question.
123 choices appear of 104 respondents.
84/104 Most of women select 4th
option.
want women empowerment program ?
2. No
104/240 respondents want to listen women empowerment program
10
84
123
8% 10% 80.76%
Beauty tips Cooking All Total
No. of Respondent % of respondent
No. of Respondent % of respondent
21
8
10
84
123
women empowerment program.
118%
Total
% of respondent
20%
8%
10%
80.76%
118%

29. Recommendation/ Suggestion
Resource persons were chosen from within the area and used to discuss these
issues in the local language. Community Radio provides a forum for local cultural
exchange. It should be enhanced as an artistic and intellectual culture among
people and showcase local talent. That will give opportunity to local artists in
getting wider exposure, training & experience.
The station has provided a forum for SMEs to reach out to the larger population
by undertaking advertisements at very affordable fees. It has promoted Small and
Medium Enterprise (SMEs) development.
Programs designed on topical issues have further attractive Community Radio to
the people. The station engages expert persons as guests on these programs and
they are able to explain and make clear issues in their areas of expertise. Major
areas include agriculture, small and medium enterprise, family life, moral
education, gender and social inclusion, domestic violence, conflicts and conflict
resolution etc.
Community Radio to be able to play this important and significant role in
community development, it must keep out of politics and religion and highlight
on gender issues.
There should be time to time camp for information to poultry farm, fisheries,
livelihood and related programs for betterment of rural people in the villages.
There should be one career counseling for students in a year. It can be included
technical diplomas, job oriented courses and skill building institute.
Research in South Africa has shown that effective educational radio programs can
change listeners’ behavior and lead to the growth of knowledge in the
community especially in areas such as HIV / AIDS.

30. Findings
Community Radio improves people’s access to information in local languages.
The success of rural radio can be explained by the accessibility of this medium,
illiterate, much of the population can listen to broadcasts in their own language.
Community Radio takes up local issues affecting the community members. In an
area of very high illiteracy, only oral means can ensure effective communication.
Culture and ethics of region are not flexible for women because any decision or
work depends on their husbands. There is discrimination between male and
female.
There has also been increased awareness on hygiene and sanitation issues in the
sampled communities as well as enhanced social conflict reduction.
There are resources available for small scale industry but rural people not able to
approach to the market
Lack of access to information in remote and inaccessible regions can be tackled
with the Community Radio. Print media cannot be used due to large scale
illiteracy and remoteness of such regions. Television and video are ruled out due
to absence/unstable supply of electricity coupled with high cost of receiver sets
and distribution costs. Radio receiver sets are inexpensive and can operate on
batteries.
This finding particularly the adoption of good and modern agricultural practices is
very necessary to development. Where most of farmers farming paddy and
sugarcane only instead of multiple yield that improve soil quality. They need
information of zero budget farming when the land is not being used.
The schemes of Govt. and local support by Panchayat do not cover poor farmers.
There is no flexibility with farmers by loan providers at time of famine or loss.
Many of the farmers interested in traditional farming only although animal
husbandry and dairy industry also provide extra advantage for their
development.

31. Conclusion
A Community Radio Station is a radio service by the people, close to the people
and for the people and exchange of information through communications.
Provide Information on agriculture, sanitation, health, education and woman
empowerment. There are need to helping to promote and project the local
language, arts, craft, culture and traditions. The Community Radio serves the
interest of the community by dissemination and exchange of the most relevant
information-including educational and developmental. The members of the
community get an opportunity to express themselves socially, politically and
culturally.
Community Radio can have very high educational success rate. The educational
programs based on characters with which members of the community can
identify are the most effective. The audience is willing to trust the presenters
they know. The station is accessible and people can either phone or just walk in if
they need more information about any program. Community Radio stations
adapt programs to local needs and language requirements.
Community Radio will give voice to people from marginalized sections of
society to express their views on Community Development. It promotes
participatory decision making through healthy discussion on local issues. The
attraction is particularly strong in the rural areas where the vast majority of the
population has no other media that they are able to understand. More than 90
percent of the population, including children, listens to radio even though they
do not necessarily have their own radio receivers.
o Enhancing participation of the people in the development process.
o Capacity building in rural areas, through education.
o Providing opportunities to the people to upgrade their skills and enhance their
creative talents.
o Preserving and promoting the traditional wisdom, knowledge and skills,
thereby
o Bring within easy reach of the rural population, topical information in areas of
agriculture, social welfare, education, health and environment.
o Help in creating rural networks for the rural cottage and village industry.

32. Annexure
I am conducting a survey of radio listening in the Lakhimpur Kheri area. I would be grateful if
you give 10 minutes of your time to complete this questionnaire. There are some questions to
answer.
Personal Details
Name of respondent………………………………………………….. Gender ……………………….………………………..
Religion …………………………………DOB………………………………… Village …….………………….……………………
1. How are you old ?
1. 14-18 2. 19-23
3. 24-30 4. 30-40 5. 40 above
2. What is your occupation?
1. Student 2. Farmer
3. Employee 4. Other
3. Do you want any special(Occupational) informatiom or news ?
1.Yes 2. No
If yes ___________________________________________
4. Which langauge do you prefer ?
1.Hindi 2. English
3. Both
5. Which FM radio channel you prefer to listen ?
1.Radio Mirchi 2. Big FM
3. Vividh Bharti 4. All
6. How many time you spend listening radio ?
________________
7. Who should be programme host ?
1. Male 2. Female
3. Both

33. 8. Which music you like ?
1.Filmy songs 2. Qabbali
3.Shastri Sangeet 4. Lokgeet 5. Bhajan
9. Which programme you like ?
1. Social Drama 2. Story
3.Pravachan 4. Educational Programme
10. On average what time you listen to radio station
1. Daily 2. Weekly
3. Monthly 4. Less Often
11. Where do you listen ?
1.Working place 2. At home
3. Communiting 3. All
12. Which time you prefer to listen radio in a day
1. Morning 2. Afternoon
3. Evening 4. Late Evening
13. Do you want to repetition of programs and news ?
1.Yes 2. No
14. What type of Radio station you prefer to ?
1.News 2. Local Radio
3. Music choice 4. All
15. What is your ethnicity ?
1.General 2. OBC
3. Other
16. What programme should be prefered by you ?
1. Small scale industry 2. Large scale industry
3. Govt. schemes on business 4. All
17. Do you stay for your favourite programme ?
1.Yes 2. No

34. 18. Do you listen FM radio in Community ?
1.Yes 2. No
19. Do you listen FM radio alone ?
1.Yes 2. No
20. Are there children in family ? If Yes, what shoul be programme for them.
_______________________________________________________
21. What programme, you want for your children ?
1.Panchtantra Kahaniya 2.Mind games
3. Health Safety 4. All
22. Do you listen FM radio with family ?
1.Yes 2. No
23. Do you have mobile ?
1.Yes 2. No
24. Do you have T.V. ?
1.Yes 2. No
25. Do you have Radio Transistor ?
1.Yes 2. No
Farmers - Agriculture
26. What news do you listen to most often ?
_________________________________
27. Which Krishi information you want ?
1. Modern agriculture 2. Krashi samachar
3. krashi Machinery 4. Irrigation Technology 5. All
28. What do you want to information of ?
1.Govt. loan schemes 2. Fertilizers
2. Crop Price 4. Climate info 5. All

35. Students
29. Do you want iformation of
1.Rojgar Samachar 2. General Knowledge
3.Career info. 4. New Technology Awareness 5. All
30. Do you want to know about Govt Scholar scheme and other quota system ?
1.Yes 2. No
31. Are you intrested to participate in radio programme with expert to get solution your
problem ?
1.Yes 2. No
32. Do you want English news ?
1..Yes 2. No
33. These all programme are really benficial for you ?
1.Yes 2. No
Women
34. Do you want programme on small sacale industry for women?
1.Yes 2. No
35. Which programme do you prefer ?
1. Health 2. Beauty tips
3. Cooking 4. All
36. Do you want women empowerment programme ?
1.Yes 2. No
37. Do you want to know Govt. schemes for women empowerment ?
1.Yes 2. No
38. Do you want to listen family soap opera ?
1.Yes 2. No
39. What are the things you want to listen, put your suggetion ?
_________________________________________________
_________________________________________________