Integrated marketing communication of nestle - imc

1. MUKUL KALE - 110
DHANISHTA GURAV - 107
VIKAS PRAJAPATI - 136
SEJAL SINGH – 123
SHAHANA SHAIKH - 130

2. Food and beverage company
Ranked #72 on the Fortune Global 500 in 2014
Nestlé’s Various types of product.
Twenty-nine of Nestlé’s brands have annual sales of over CHF1 billion
(about US$1.1 billion)
Nestlé has 447 factories in world.

3. "We strive to bring consumers foods that are safe, of high quality and provide
optimal nutrient”
"Nestlé's aim is to meet the various needs of the consumer everyday by marketing
and selling foods of a consistently high quality.

4. Nestle is one of the global leaders in nutrition, health and wellness.
Highest product quality when compared to those of competitors.
Target market is the urban or suburban geographic dispersion.
Moreover, the target market is the upper upper, lower upper and
middle upper stratification classes.
The product marketing mix of the manufacturer emphasizes on the
size, shape, color, packaging and labeling.

5. Operates in five continental regions
Nestle puts insight on trends regarding change of lifestyle as a
function of improving innovation within the company.
Has five world trends in respect to operational continents
Emphasizes on ‘pleasure principles’ in production.
Consumers of Nestle are spread all over the globe .
Products are easily available and accessible.

6. Engage on social media
Social media platforms have large numbers of participants.
Facebook page already has 15 Million likes and 2.7 Million active
talkers that the company can engage.
Through integration of the web-based platforms, the IMC plan can
incorporate the ‘share value’ content in its consumer
communication

7. Invest 35% of its budget in marketing practices.
Allocation of the funds will be determined by the marketing
tool’s strength to capture consumers
For instance, broadcast media will be allocated more money
when compared to print media

8. 1
2
3
Marketing Tool Budget Allocation in %
Television 25
Radio 25
Magazines and Newspapers 15
Postcards 10
Leaflets/ Flyers 10
Outdoor Billboards and Transit adverts 10
Supplementary material 5

9. IMC TOOL : TELEVISION
OBJECTIVE : To effectively familiarize the target market on the trendy
lifestyle concept integrated in Nestle products
BUDGET : 25 percent of the allocated marketing funds
MESSAGINING &MEDIA STRATEGY: NESCAFÉ with its current campaign,
“Karne se hee hona hai” (Only doing will make it possible). The existing
environment, with its uncertainties, has shown that life is full of
opportunities and surprises for those who wish to find them. NESCAFÉ
with its latest campaign aims to encourage people to seize these
opportunities and surpass the challenges of the current times with
optimism, action and resilience

10. IMC TOOL : Radio
OBJECTIVE : To capture the consumer who is always mobile on the
roads, air on footpaths
BUDGET : 25% of the allocated fund poo
MESSAGINING &MEDIA STRATEGY: The vocal adverts. It says if are you
tiered of school, continuous learning & working. Let yourself juice to
crunchy offer drenched in milk and chocolate that chocolate crispy
taste is going to make your day. Have a Break have a Kitkat.

11. IMC TOOL : Print Media (Newspapers, magazines, flyers, leaflets and
postcards)
OBJECTIVE : To ascertain that all consumer types and markets have
physical reference materials that contain information on the company
and its products
BUDGET : 35% of the allocated resource pool
MESSAGINING &MEDIA STRATEGY: A mixture of words and images. The
pictures employ that make yourself healthy by eating Maggie’s different
nutritious flavours . This ad helps people to know about the product
information and its benefits to all cosumers.

12. IMC TOOL : Outdoor (billboards, transit)
OBJECTIVE : To show the different ways in which people can use Nestle
products
BUDGET : 10% of the allocated funds
MESSAGINING &MEDIA STRATEGY: In this ad It shows the same product
can be use with different Food, Its should the versatility of the product.