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Smartphone usage in india
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Mukund Mohan
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Research from Microsoft Accelerator India on the usage of Smartphones in India.
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Smartphone usage in india
1.
Smartphone usage in
India Microsoft Accelerator Research http://www.microsoft.com/india/acelerator indiaaccelerator@microsoft.com © Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
2.
Key notes about
this survey 1. Over 2000 messages were sent and 578 people responded to this mobile survey* 2. Survey respondents were from over 30 cities and towns in India 3. Only 13% of respondents were over 45 years and older * Only users who participated in this survey from a mobile phone were counted © Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
3.
Samsung & local
brands phones were top brands in both used & new Smartphones © Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
4.
Metros have most
new phones, nearly 25% of phones in small towns were used 100% 8 14 90% 19 23 80% 70% 60% 50% 92 86 40% 81 77 30% 20% 10% 0% 6 Metro cities 6 Emerging cities 10 Smaller cities Other New Smartphone % Used Smartphone % © Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
5.
Most users were
young, but many phones were given as “presents” to parents © Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
6.
Most Indian users
had < 10 apps on their phone, only 47% ever downloaded an app © Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
7.
Social networking is
the most used app on their phone followed by games © Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
8.
52% of young
users have pre-paid data plan, but 44% old users have no data plan © Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
9.
Takeaways for Entrepreneurs
• Target younger users who have pre-paid data plans to get early adopters • Most Indian users use apps that the phone comes with, many use mobile web, very few download apps • If you are targeting older users, focus on offline ways to get apps on phone & build apps that don’t need data plans (games, etc.) © Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
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