Beyond Measure
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This document is a collection of images and quotes on the topic of data, decision making, and human psychology. It discusses how human brains have not evolved as quickly as access to data. While data is abundant, it does not necessarily change people's minds. Stories are often more persuasive than statistics and data. The document suggests we must account for factors beyond just measurable data, and that human problems require illogical or non-rational approaches.
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Beyond Measure
- 6. [a dramatization] The Nourishing Home / Kelly Smith
- 7. ?
- 13. This is pretty creepy when you think about it. Flickr/ thevlue
- 17. 90%
- 18. ?
- 19. This is pretty creepy when you think about it. Flickr/ thevlue
- 31. 42!
- 32. “It would have been simpler to know what the actual question was.”
- 33. “Only when you know the question, will you know what the answer means.”
- 39. Original image: Olly Moss
- 42. A B
- 44. Green Yellow
- 45. Traffic Quality
- 46. Attention Cash
- 47. New! Familiar
- 48. Safe Exciting
- 49. More Cheaper
- 50. Mine Ours
- 51. $$$ Welcome
- 52. More Enough
- 53. Yes
- 60. We are blind to our minds.
- 66. Related Experience Feels Familiar Feels True Clear Display Primed Idea Good Mood Daniel Kahneman Ease Feels Good Feels Effortless
- 67. Feeling confident? It’s not a good sign.
- 68. You might have a bad case of Dunning-Kruger. Flickr/ Bekah Stargazing
- 69. Our access to data has evolved, our brains haven’t.
- 73. We have to account for more than we know.
- 74. The most measurable data is not the most valuable.
- 75. Obviously, what I can count should count more. Flickr/gabbahey