The document discusses how Splunk connects various software applications like Salesforce using integration platforms. It notes that as more applications and data sources are added, attaining a single customer view across different applications becomes challenging due to data silos. Integration platforms like MuleSoft (CloudHub) help address this issue by allowing applications and data sources to connect and exchange data seamlessly through APIs. Splunk selected MuleSoft as its integration partner to help streamline processes by connecting its various cloud applications like servers and storage.
6. The Promise of SaaS
•
•
•
‘Swipe’ to turn it on
Cloud operating model
drives economic
efficiencies
Scale as you go through
subscription based
licensing
Faster time
to value &
lower TCO
11. Single customer view across applications
Analytics
Campaign
Management
Marketing
Automation
Mobile
Social
Engagement
eCommerce
& Storefront
Website
Sales
Support
Configure Price
Quote (CPQ)
Call Center
Services
Order
Management
Finance
Billing
12. Single customer view across applications
Analytics
Campaign
Management
Marketing
Automation
Mobile
Social
Engagement
eCommerce
& Storefront
Website
Sales
Support
Configure Price
Quote (CPQ)
Call Center
Services
Order
Management
Finance
Billing
13. Challenges in attaining a single view
Campaign
Management
Analytics
Marketing
Automation
Mobile
eCommerce
& Storefront
Website
Social
Engagement
Sales
Support
Configure Price
Quote (CPQ)
Call Center
Services
Order
Management
Finance
Billing
14. Challenges in attaining a single view
Campaign
Management
Analytics
Marketing
Automation
Mobile
eCommerce
& Storefront
Website
Social
Engagement
Sales
Support
Configure Price
Quote (CPQ)
Call Center
Services
Order
Management
Finance
Billing
15. Challenges in attaining a single view
Campaign
Management
Analytics
Marketing
Automation
Mobile
eCommerce
& Storefront
Website
Social
Engagement
Sales
Support
Configure Price
Quote (CPQ)
Call Center
Services
Order
Management
Finance
Billing
16. Challenges in attaining a single view
Campaign
Management
Analytics
Marketing
Automation
Mobile
eCommerce
& Storefront
Website
Social
Engagement
Sales
Support
Configure Price
Quote (CPQ)
Call Center
Services
Order
Management
Finance
Billing
17. Silos create challenges
Business impact
•
•
•
Disjointed, duplicated
and inaccurate data
Painful, manual
processes
No consistency across
Web, Mobile, Retail, Call
Center, or Partner
‘channels’
IT impact
•
•
•
•
LOB implemented point to
point solutions reduce
visibility and control
How to integrate at the speed
of SaaS proliferation
How to govern
decentralized/replicated data
How to handle hybrid
scenarios (cloud and ground)
17
21. Splunk Company Update
Company
(NASDAQ: SPLK)
2004
founded
2006
first software
release
HQ
San Francisco
Business Model /
Products
On-premise
Customers
6000+
60+
of the
Fortune 100
100
Largest
license:
Terabytes/da
y
In the cloud
SaaS
22. The Accelerating Pace of Data
Volume | Velocity | Variety | Variability
Machine data is the fastest
growing, most complex, most valuable
area of big data
GPS,
RFID,
Hypervisor,
Web Servers,
Email, Messaging,
Clickstreams, Mobile,
Telephony, IVR, Databases,
Sensors, Telematics, Storage,
Servers, Security Devices, Desktops
24. Business Drivers for Change
•
Streamline order fulfillment process by quarter end
•
Manual deal updates led to errors in processing
•
Connect sales operations team, finance department and
fulfillment team
•
Increase orders processed with real time fulfillment & sales order
updates
24
25. Issues with other “Cloud” Integration Platforms
Adapters: Very few and nascent native adapters to Cloud applications
SOA: No ability to host web services or perform service orchestration.
Only supports point to point data movement.
On-premise hosting: Requires on-premise agent hosting
IDE: No built-in Integrate Development environment
Developer Community: No developer community or API’s for their
Cloud platform.
Audit/SOX/Security: No single sign on support
25
26. MuleSoft Selected
MuleSoft (CloudHub) is a good overall fit for the
growing Splunk IT footprint.
Best SaaS application/Cloud hosting support
overall. Hosted on AWS with high availability
multi-region support.
Largest number of connectors available with a
connector SDK to build custom connectors.
Big support of a developer community. Better
resource availability/talent in the market.
Partnership opportunities for Splunk integration
connector product offering.
Licensing cost slightly better than current
Integration solution.
26
30. Upcoming events
Meet with MuleSoft at a Salesforce1 tour in your city:
• Philadelphia, 3/6
• Boston, 4/2
• Chicago, 4/24
• London, 5/22
• Atlanta, 6/12
• Toronto, 6/25
Save the date!
MuleSoft CONNECT
San Francisco
May 28th & 29th
30
Talk trackThe SaaS market today is worth $40B/annually, which is still a small percentage of overall enterprise software spend (which includes significant maintenance stream from existing on-premise software). However, it’s growing at a rate that far outpaces the growth of the overall enterprise software market so the footprint of SaaS will grow rapidly.Data source:http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702
Talk trackIn a recent CIO survey, three-quarters reported that they are running some SaaS applications in their business.17 - this is the average number of SaaS applications that North American CIOs report using in their business. But since much SaaS adoption comes from business users signing up without any involvement from IT, I suspect that actual number is far greater (MuleSoft runs 78 SaaS applications)
Each app brings in its own integration: SIs with point to point, appexchanges, simple etl/ftp tools
Talk trackIn a recent CIO survey, three-quarters reported that they are running some SaaS applications in their business.17 - this is the average number of SaaS applications that North American CIOs report using in their business. But since much SaaS adoption comes from business users signing up without any involvement from IT, I suspect that actual number is far greater (MuleSoft runs 78 SaaS applications)
Talk track: Knows the lifecycle, salesforce at center, many playersCrowded ecosystem, but we’re picking off the top onesStrategy is to nail down the anchor tenants, the ones that are dominant in enterprises, the ones that can pull us into accounts and pull other saas with themNot all connectivity is created equalBuyer personas here: we’re going after the budget holdersTell story of a customerHow a single view if important (imagine if you knew everything about a lead)Be sure to hit pain points, we’ve all been there when it doesn’t go wellCall out where salesforce touchesCall out sme apps
Talk track: Knows the lifecycle, salesforce at center, many playersCrowded ecosystem, but we’re picking off the top onesStrategy is to nail down the anchor tenants, the ones that are dominant in enterprises, the ones that can pull us into accounts and pull other saas with themNot all connectivity is created equalBuyer personas here: we’re going after the budget holdersTell story of a customerHow a single view if important (imagine if you knew everything about a lead)Be sure to hit pain points, we’ve all been there when it doesn’t go wellCall out where salesforce touchesCall out sme apps
Talk track: Knows the lifecycle, salesforce at center, many playersCrowded ecosystem, but we’re picking off the top onesStrategy is to nail down the anchor tenants, the ones that are dominant in enterprises, the ones that can pull us into accounts and pull other saas with themNot all connectivity is created equalBuyer personas here: we’re going after the budget holdersTell story of a customerHow a single view if important (imagine if you knew everything about a lead)Be sure to hit pain points, we’ve all been there when it doesn’t go wellCall out where salesforce touchesCall out sme apps
Splunk now has more than 1000 employees worldwide, with headquarters in San Francisco and 14 offices around the world.Since first shipping its software in 2006, Splunk now has over 6,000 customers in 90+ countries. These organizations are using Splunk software to improve service levels, reduce operations costs, mitigate security risks, enable compliance, enhance DevOps collaboration and create new product and service offerings. Please always refer to latest company data found here: http://www.splunk.com/company.
Data is growing and embodies new characteristics not found in traditional structured data:Volume, Velocity, Variety, Variability/Veracity.Machine data is one of the fastest, growing, most complex and most valuable segments of big data.All the webservers, applications, network devices – all of the technology infrastructure running an enterprise or organization – generates massive streams of data, in an array of unpredictable formats that are difficult to process and analyze by traditional methods or in a timely manner. Why is this “machine data” valuable? Because it contains a trace - a categorical record - of user behavior, cyber-security risks, application behavior, service levels, fraudulent activity and customer experience.
Streamline is a nice word for fix.
Our strategy of positioning around Anypoint Platform is a key enabler of this GTM approach.Differentiating from legacy vendors through Saas / APIsDifferentiating from New Enterprise vendors through a unified platform visionEnabling more strategic discussions at the C-level by elevating from product to platform
Our strategy of positioning around Anypoint Platform is a key enabler of this GTM approach.Differentiating from legacy vendors through Saas / APIsDifferentiating from New Enterprise vendors through a unified platform visionEnabling more strategic discussions at the C-level by elevating from product to platform
Connect first annual user conferenceMeant for current users and people evaluating their integration platform needsOppy to meet with hundreds of other customersSpeakers from Box, the CIO of Salesforce, still lining up