B2B/EDI is often associated with staid, legacy technologies. Yet the business processes B2B/EDI supports are often those under most pressure to become more agile and flexible. Hear how industry leaders are meeting this challenge through applying API-led connectivity to B2B/EDI.

1. Eric Rempel, CIO
Redwood Logistics
Delivering Value by Delivering Data

2. •About
•Challenge
(Our Call to Action)
•Opportunity
•Solution
•Results
•Lessons Learned
MuleSoft Connect 2016

3. Non Asset Based Multimodal Transportation Services
Third Party Logistics
Asset Based Full-Truckload Services
Truckload Transportation
Flexible, Outsourced Transportation Management
Transportation Management
Transportation Management Systems, B2B Integration
Services, Logistics Network Analysis.
Knowledge Based Services

4. Out With The Old In With The New
Supply Chain Evolution
Single Mode Multimodal
Single Capability Broader Solutions
Co-Managed SolutionsOne Size Fits all
Outsource
Multiple Providers Integrated Solutions
Technology PoweredManual Processes
Chasing Everything Focus Management
Supply-Chain
Integration
Supplier Integration

5. Process Expertise,
Business Logic &
Custom Workflow
Flexibility, Reliability,
Repeatability, Security
& Scalability
Rapid Onboarding /
Multi-Partner
Connectivity
Our API-Led Call to Action wasn’t about Redwood Logistics. Simple and Reliable connectivity was not our problem alone, nor
was it a client-specific problem. It is a global problem. There is tremendous pressure to streamline the supply chain. Today,
optimizing process and operations through connectivity is changing the game.
The Supply Chain B2B Challenge
Internal & External
Pressure

6. B2B Market Opportunity
More Customer Demand for Rapid & Reliable Multi-
Party Integrations, and Technologically Underserved
Mid-Market Enterprises
• is Redwood Logistics’ B2B
Platform
• Cloud-First Architecture
• Point & Click B2B Connectivity
• Delivering rapid business process
automation and enterprise value
across the supply chain
The Redwood Logistics’ Solution

7. Inbound
Connectors
Public REST-
ful
Redwood API
{API}
APIGateway
Mul
e
ESB
Micro-
Service
Workers
Internal
Services
App Consoles
/ Admin Panels
/ Deployment Manager
High Availability
RDS / NoSQL
Secure
File
Storage
Persistent
Queues
& Object Stores
3rd Party
Applications
Partners &
Vendors
Enterprise
Apps
(ERP/WMS/TM
S
& Legacy SOA)
Zero-Downtime Core
Message Orchestration
System APIs
Process APIs
Experience APIs
Platform as a Service:
Infrastructure

8. The Solution: API-Led Connectivity
Results
• Zero-Downtime
• B2B, A2A & Everything Else
• Low-Risk / High Value B2B
Integrations
• Easy-to-Use Tools
• Enterprise Cloud Scalability
• Repeatability via Reusable
Components
• Real-Time Data Management
• Best-in-Class SLA

9. RESULTS
Leveraging re-usable APIs has reduced software development cycles from 2-3 months to 1-2 weeks
Low Risk
Integrations
Reduced Costs
of Goods Sold
Improve Labor
Efficiency
Faster Cash
Collection
Reduced
Technical Debt
On-Demand
Expertise
Increased
Customer Value

10. Lessons Learned
Do as I say, not as I do
• Change is Scary
• Align Dev Requirements to the Business,
not the Other Way Around
• Demonstrate Value via Proof-of-Concept
/ Small Team
• Consider Revisiting Your SDLC
• Exception Strategy: Built to Never Break
• CI: Continuous Improvement

11. Thank You!