1. The Art Fair & Corporate Apparel Merger
APPAREL INDUSTRY TRENDS
An Innovative Opportunity for Consumer Insight Analysis
Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene

2. There’s an appetite for intrigue between the Fashion world and the
art gallery elite.
Joe Fresh & Bergdorf Goodman sponsors The Frame, at Frieze Art
Fair 2013.
American Apparel sponsors “Gynolandscape”, showcasing female equality
American Apparel sponsors
Rhizome 2012.
Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene

3. For Fashion Forecasting it means a new, younger generation of artists are
being nurtured.
“We’ve supported The Frame at Frieze, it’s been curated, it’s experimental with lots of young artists with an unlimited
point of view.
- Joe Fresh
The new gallery artist has very little boundaries which cultivates a leading edge for any brand’s conquest
to be “fresh” to it’s ever evolving consumer.
For brands, such as American Apparel, being a US vertical manufacturer means the business supports Americans, like their very own
staff photographer’s personal exhibit,“Gynolandscape”.
Supporting the artist translates into understanding and embracing their customer’s lifestyle and getting to know their needs and
wants in the most natural manner.
No two buyers, artists or gallery owners were dressed alike in the 250k space show.

4. Supporting the artist translates into understanding,
embracing the customer’s lifestyle and getting to know
their needs and wants in the most natural manner.
Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene

5. Observations of Multiple Customer persona’s can clue Fashion
Forecasters into future trends by visually recording leading users.
Possible Trend observations:
-Head to toes Unisex neutrals
- Orange statement pieces
- Asian influenced prints & waist cinching
- Tops in longer dimensions continue to
pair with column look in skinnies and
skirts
- Tailored cropped men’s skinny pants in
divergent neutral tones
- The female leather jacket is vital for
early spring layering
- Khaki, tan is the New Indigo
- Military lace up boots for unisex
wearing
- “Lady” vintage looks in heels trending
- The trench and anorak are blending
- Athletic knits are exceptable layering
pieces beyond the uber causual
destination.
Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene

6. Works Cited:
http://www.wwd.com/fashion-news/fashion-scoops/art-effort-7657488?src=facebook
http://friezenewyork.com/
http://www.fashionweekdaily.com/the-fix/article/frieze-art-fair-unveils-a-collaboration-with-gap
http://www.huffingtonpost.com/2014/04/10/outsider-art-fair-2014_n_5093206.html
http://finance.yahoo.com/news/american-apparel-sponsors-female-centric-113000512.html
http://rhizome.org/editorial/2012/nov/30/thank-you-our-sponsors/
http://www.sponsorship.com/iegsr/2009/04/27/Clothing-Makers-Find-Good-Fit-With-Sponsorship.aspx
Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene