2. Ambulante
Cineforo Universidad, Guadalajara, Mexico
15 April, 2013
James Mullighan
director ejecutive de Transmedia Next

5. Bootcamp Digital

6. or ...

7. ... fun things to do with the
people formerly known as the
audience

9. From this ...

10. To this...
Hacker
Activist
Gamer
Producer
Inventor
Blogger

11. One to one
One to many
Many to many Many to many

13. Autodidact

14. Autodidact
Now more than ever, people are conscious of
their surroundings and the worlds they live in. The
era of Internet and telecommunications makes it
possible to penetrate the mysteries of other
societies and other cultures without traveling or
possessing an academic degree. Wherever there
is a will to know, it is possible to develop at least
a basic knowledge of almost any subject.

15. What is this ‘digital’, anyway?

16. What is this ‘digital’, anyway?
• Economic efficiencies;
• Reduction of scarcity;
• Deflationary;
• Users enabled; and
• Market immaturity.

17. Some trends
• Technological changes:
• Broadband; powerful devices; open platforms; frictionless
payments.
• Behavioural changes:
• Huge rise in online and mobile consumption.
• Business models:
• Increasingly online.
• Democratisation of production:
• Rise of the bedroom producer.

18. From The Audience is Always Right
Michael Zorn, TBWA Berlin
• Fractal Media Usage:
• People spend more time with more media in different ways.
• Individual Media Usage:
• People use media on their own terms and schedules.
• Volatile Media Usage:
• People use media in spontaneous ways, switching between media.
• Self-determined Media Usage:
• People can avoid or block content.

22. The age of the interface

23. From: How Social Media Can Make History
Clay Shirky
“Every time a new consumer joins this media
landscape a new producer joins as well,
because the same equipment - phones,
computers - let you consume and produce. It's
as if, when you bought a book, they threw in the
printing press for free ...”.

24. Tell me and I will forget

25. Tell me and I will forget,
Show me and I may remember.

26. Tell me and I will forget,
Show me and I may remember,
Involve me and I will understand.

28. collaborators1%
9%
90%
sharers
audience

29. Engage don’t sell

30. Engage don’t sell
Share don’t tell

32. Ain’t too proud to beg …

34. indiegogo - international, very film
friendly

35. kickstarter – the biggest player

37. Use Assemble to build a web presence and then an
audience. Then sell to them.

39. 39

40. Distrify is a suite of digital tools that turns the
entire internet into a movie marketplace.

42. Technology giveth, and technology taketh away

44. “Obscurity is a far greater threat to authors and
creative artists than piracy”.
Tim O’Reilly

45. vodo.net watch films and pay what you want

46. vimeo.com now has a tip jar

48. w h a t ’ s b e t t e r
t h a n f r e e ?
Wednesday, May 26, 2010
http://springboardmedia.blogspot.com/

50. New forms of storytelling

52. collaborators1%
9%
90%
sharers
audience

54. the eight elements of transmedia
1. A story ...
-a beginning, a middle and an end, b/c narrative drives the experience
2. ... told using a variety of story forms ...
-anything: from live event through video to printed matter ... all fair game
3. ... across multiple media platforms ...
-anything: TV, film, wed, radio, live, games ... etc;
4. ... all within one unified storyworld ...
-not cut up and put on different platforms, rather woven together whilst respecting the conventions
of each platform;
5. ... that encourages audience participation ...
-a house, with door left invitingly open;
6. ... using embedded game mechanics ...
-these incentivise and reward participation;
7. ... involving a social element ...
-possible to meet and interact with other audience members;
8. ... designed for multiple levels of participation.
- be as involved as you wish: committed, curious, casual, participatory, interactive, passive.

55. the relevance of transmedia
•reflect consumption habits;
•embrace new technologies and platforms;
•find new audiences;
•widen creative possibilities;
•create deeper, longer engagement in a
world; and
•new revenue streams.

56. a rose by any other name
multi-platform / cross platform
pushed
-Dr Who episodes on You Tube;
extras
-War Horse book, e-book, audio book, site and app;
Bridges
-one medium ends, forcing you to visit another.
immersive media
-a live immersive alternative reality or promenade theatre experience

57. http://beta.18daysinegypt.com
Crowdsourcing footage: an
interactive crowd-sourced
documentary project about the
Egyptian revolution.

60. Crowdsourcing crisis information

61. Crowdsourcing solutions

62. The ashtag app

63. Delight

65. starwarsuncut.com

66. Be social
Build your audience
Use crowdfunding to help you do this
Involve your audience in a meaningful way
Experiment with new tools
Befriend a coder
Explore new forms of storytelling
Make the web, don’t just use it
Make beautiful things
Be generous

67. @jmullighan
@transmedianext
@sleepparalysisP
@VODOreleases