This document discusses how organizations can capitalize on social data. It notes that while organizations want to use social data, many do not know where to start. The document recommends that organizations synchronize "four wings" - aligning social media strategy with business objectives, building internal capabilities, tailoring organizational design, and creating a culture of sharing and learning. Following these four steps can help organizations gain a competitive advantage from their social media investments. The document was created by Gianluigi Cuccureddu and provides an overview on how to effectively integrate social technologies and data across an organization.

1. DATA PIONEERS
“Taming Big Social Data “
26 September 2012
By Gianluigi Cuccureddu
because you want to be brighter

2. Landscape forces us to act like a race car 1
Make a plan of action to be fast, fluid and flexible

3. Take a holistic starting point
How to achieve business objectives faster, better and cheaper 2
Examples of how social can add value in functions and across the organisation
Source:
McKinsey

4. Social data: untapped potential business value 3
Organizations want to embrace social data but don’t know where to start
“Organisations struggle to make effective use of
unstructured data for decision-making”
“Lack of leadership, vision and
skills are biggest barriers to
“Just 6.2 % gains insight in to
unlock the value of big data” consumer preferences”
“Shift in company culture “only 20% of marketers using
Facebook for market research”
is the biggest hurdle on
the way to becoming a
social enterprise” “42% of survey respondents say that
unstructured content is too difficult to
“40% of respondents believe that they
interpret”
have too much unstructured data to
support decision-making”
Sources:
Capgemini and the Economist Intelligence Unit
Chartered Institute of Marketing research
Emailvision research
Appirio
SAS UK

5. START HERE 4
The dragonfly is the only insect
able to propel itself in any
direction—with tremendous
speed and force—when its
four wings are working in
concert

6. How to capitalize on your social data investment 5
Succesful businesses do four “wings” right
 Align social media strategy with business objectives
 Build internal capabilities
 Tailor organizational design to operations
 Create a culture of sharing, accountability
and learning

7. Summary 6
• Synchronise the four “wings” of your
organisation
• Make the link with your business
objective
• Focus to gain competitive advantage
from your social media investments

8. The ‘connected’ enterprise accelerator
Combination of a strategic view and hands-on approach across the entire 7
value chain to help you integrate social technologies
• WHY – Improve resilience and competitiveness by
integrating social technologies and data
• HOW - Unique combination of competences enabling
effective outcomes
• WHAT - Integrated approach of consulting, training
and managed services

9. Thank You!
Gianluigi Cuccureddu SMP
Founder - consultant
Mobile +31 (0)6 41 36 26 12
Gianluigi.Cuccureddu@damarque.com