Future plans for MumbaiVotes and our current budgetary needs.

2. Change will not come if we wait for another
person or another time. WE ARE the change we
seek. WE ARE the people
we’ve been waiting for.
- OBAMA

3. Vision:
• to usher in a new age of ‘Informed Participation’ in
democracy and public life in Mumbai and the democratic
universe beyond
• decimating guesswork from public decision making and
opinion building amongst citizens in India
• incentivising progressive politics through relentless public
scrutiny and thus spawning a trajectory from the ‘Worlds
Largest Democracy’ – to a ‘Evolved Democracy’

4. Mission :
• Developing, nourishing and continually magnifying the most
comprehensive resource for rigorously researched,
objectively analyzed, and efficiently communicated
information about elected representatives erected in
India’s democratic history, where citizens can receive
reliable, unbiased, perceptive and performance-based
information related to the representatives they
democratically vote into power.’

5. Goal – Monitoring Promise vs. Performance and Informed Voting
• Promises made by MPs, MLAs, Corporators and Candidates
through Video Interviews, Newspaper Articles, Manifestos
• Performance through Legislative Record Analysis, Criminal
Records, News Report Analysis
• During Elections: Detailed Profiles, Video Interviews,
Manifesto vs. Constituency Needs, Financial Assets and
Criminal Record Analysis of Election Candidates

6. Portal
• Complete News Research of all articles related to elected representatives and
candidates (Jan 1, 2004 onwards) from all major dailies in multiple languages
• Periodically updated video-interviews and questionaire responses of elected
representatives and candidates.
• Critical Governance Issues ascertained in each electoral constituency
(complaint records analysis, citizen-polling)
• Legislative Record Data & analysis (Attendance Records Analysis, Committee
Membership Analysis, Legislative Functions Analysis – Participation through
Debates, Questions, Bill-introduction)
• Development Fund Spending Analysis
• Criminal Record Analysis
• Unconstitutional Promise Analysis
• Election Manifesto vs. Citizen Issue Analysis
• News Content Analysis - Promise vs. Performance

7. Methodology
• RESEARCH – 11 Data Elements
• ANALYSIS – Rigorous cross-referencing of all sources.
Expert reviewed methodology
• INDICATORS– Analysis results subjected to uniform
Scoring-Algorithm

8. Research Sources
1. News Archives – 2004 to Present
English Hindi Marathi Gujarati
Daily News & Analysis Navbharat Times Maharashtra Times Mumbai Samachar
Times Of India Navbharat Loksatta Janmabhoomi
Mumbai Mirror Mahanagar
Hindustan Times
Mid-Day
Indian Express

9. Research Sources
2. Critical Constituency Issues: Praja.org, Citizen Opinion Polls by
MumbaiVotes.com / JaagoRe.com, Census Data (population)
3. Attendance Records: Praja.org, loksabha.nic.in, Parliamentary Research
Services (PRSIndia.org)
4. Committee Membership Records: Praja.org, loksabha.nic.in, PRSIndia.org
5. Questions & Debates Records: Praja.org, loksabha.nic.in, PRSIndia.org
6. Bill Introductions Records: Praja.org, loksabha.nic.in, PRSIndia.org

10. Research Sources
7. Spending Records: Praja.org, loksabha.nic.in
8. Criminal Records: Association for Democratic Reforms (ADRIndia.org),
EmpoweringIndia.org, Praja.org, AGNI, Candidate Affidavits
9. Financial Assets: Association for Democratic Reforms (ADRIndia.org),
EmpoweringIndia.org, Praja.org, AGNI, Candidate Affidavits
10. Manifestos (Party and/or Individual)
11. Video Interviews & Questionaires Adminstered by MumbaiVotes.com

11. Analysis Methodology
• Attendance
<= 25% Attendance 4 RED FLAGS
> 25% to <= 50% Attendance 3 RED FLAGS
> 50% to <= 75% Attendance 2 RED FLAGS
> 75% to <= 90% Attendance 1 RED FLAG
> 90% to < 100 % Attendance 1 ORANGE FLAG
100 % Attendance 1 GREEN FLAG
• Manifesto vs. Issues
Citizens invited to select development priorities amongst various issues. The election manifesto
of a Candidate is checked to see if solutions for the top-5 issues of the area are mentioned in
it. 1 Green Flag for each ‘match’, 1 Red Flag for each ‘absence’.

12. Analysis Methodology
• Questions & Debates Participation
- Quantitative
<= 0.10 Q's+Debates /Meeting 2 RED FLAGS
> 0.10 to <= 0.15 Q's + Debates/ Meeting 1 RED FLAG
> 0.15 to <=0.20 Q's + Debates/Meeting 1 ORANGE FLAG
> 0.20 to <= 0.25 Q's + Debates/Day 1 GREEN FLAG
> 0.25 Q's + Debates/Day 2 GREEN FLAG
- Qualitative
Content analysis conducted based on social science research methods to ascertain quality and
pattern of questioning. Assessed for correlation with public commitments and election agenda.
Criteria used:
- Issue of questioning
- Specificity / Rigorousness of Research
- Expository/Illuminating Substance
- Purely Information Seeking
- Policy Related
- Call for Action

13. Analysis Methodology
• Bills Introduced
Private Members Bill is an opportunity to introduce better, more effective laws or improve
governance by influencing the governments policies. Spending a 5-year term without
attempting to introduce a bill results in a RED FLAG. Every Bill introduced results in 2 GREEN
FLAGS.
• Spending
- Quantitative
<= 50% Spending 2 RED FLAGS
> 50% to <= 75% Spending 1 RED FLAG
> 75% to <= 90% Spending 1 ORANGE FLAG
> 90% to <= 100 % Spending 1 GREEN FLAG
- Qualitative
Spending breakdown analysis conducted to ascertain correlation between public
commitments/election agenda and LAD Fund Spending pattern.

14. Analysis Methodology
• Criminal Record (Pending Court Cases)
Other Minor Criminal Charges 1 RED FLAG
Defiling Place of Worship 1 RED FLAG
False Oaths / Perjury 1 RED FLAG
Dishonesty, cheating, fraud, forgery, dealing in stolen
2 RED FLAGS
property
Other violent crimes - using dangerous weapons,
3 RED FLAGS
causing grievous hurt, assault on woman etc
Rape 4 RED FLAGS
Theft and extortion 4 RED FLAGS
Kidnapping 4 RED FLAGS
Robbery and dacoity 4 RED FLAGS
Murder, attempt to murder, culpable murder, causing
5 RED FLAGS
suicide etc

15. • Unconstitutional Promise Analysis
Manifestos and other speeches, interviews reported in news media are examined by an expert
on Civics and Politics to assess if they contain any unconstitutional promises or statements.
Every separate instance of these unconstitutional promises results in 5 RED FLAGS – equivalent
to a crime of the gravest kind according to the Criminal Record scale.
• Promise vs. Performance
News reports about actions, speeches and statements made by elected representative
analyzed and compared with the representatives own commitments (made via the manifesto,
speeches, interviews) or official public records (from parliament, assembly, and municipality).
Every instance of inconsistency is recorded.
Inconsistency Rating Scale:
Ratio = 0 % to <=10 % 1 GREEN FLAGS
Ratio > 10 % to <= 25 % 1 ORANGE FLAG
Ratio > 25 % 1 RED FLAG

16. Structure

17. Research & Analysis Workflow

18. MumbaiVotes Teams
I) Research – News reportage, Video Interviews, Legislative Performance Track
II) Analysis –Manifesto, Criminal Record, Legislative Record, and Promise vs. Performance Analysis
III) Communication – Social Media, Newspapers, Members Databases
IV) Advocacy – Reinventing Election Process
V) Education – Constitution De-Mystification
VI) Outreach – Fund-raising, Partnerships & Collaborations
VII) Data Integrity – Data-Cleanup, QA/QC
VIII) Website Data Management – Video Processing, Content Collation, Uploading
IX) Translation / Transcription – Data Management & Analysis Teams English Data Facilitation
IX) Website Design & Development – CMS, Graphic Design, Features & Tools

19. MumbaiVotes Evolution - 6-Month Goals
January 2011 - First Annual MP Promise vs. Performance Analysis Report containing reader
friendly analysis that willanswer the following compelling questions:
• % of instances (newspaper articles) where an MP has displayed inconsistency between pre-election
agenda and actions in the public domain.
• Analysis of questions asked in Parliament. Do they correlate with the issues they themselves proposed to
tackle during their election campaign?
• Did they play an active role in Parliamentary debates or were they passive observers allowing national
issues to be decided without their intimate involvement?
• Annual MPLAD funds use analysis. Did they spend their annual allocation of funds to resolve the issues they
promised to during their election campaign?
• Did they attend the decisive Parliament sessions regularly or did they skip these in favor of other items
higher on their priority list?

20. MumbaiVotes Evolution – 12 Month Goals

21. MumbaiVotes Evolution – 18 Month Goals
Additional City-portals (ChennaiVotes, KolkataVotes, PuneVotes, AhmedabadVotes)
&

22. MumbaiVotes Evolution – 5 & 10 Year Goals
5 Year Goals
10 Year Goals

23. MumbaiVotes – Achievements upto Nov 2010
Phase 1 (Upto April 2009)
• Candidate Profile compilation for the 15th Lok Sabha Elections in Mumbai.
• 122 Candidates announced candidature from Mumbai – Video-Interviewed 81 Candidates within 2
weeks following nomination announcements.
• Direct MumbaiVotes.com website (unique) users during Phase 1 ~ 38,000
• Total online users of MumbaiVotes content through partnership with Jaago Re: ~1.8 Lac
• MumbaiVotes content used by NGO’s Action for Good Governance and Networking in India (AGNI)
and Jagrut Nagrik Manch (JNM) for probing candidates during ‘Meet the Candidate Meetings’
• PR Budget – NIL. Aachieved through volunteer efforts and gratis support from partner
institutions.

24. MumbaiVotes – Achievements upto Nov 2010
Phase 2 (Upto October 2009)
• Repeat Phase 1 activity for 2009 MLA Elections in Mumbai.
• 424 Candidates announced candidature from Mumbai – Video-Interviewed 85 Candidates within
2 weeks following nomination announcements.
• Direct MumbaiVotes.com website (unique) users during Phase 2 ~ 20,300
• Total online users of MumbaiVotes content through partnership with Jaago Re: during Phase 2
~1.6 Lac
• MumbaiVotes content used by JNM to engage local communities in Andheri (W) Assembly
Constituency in support of local Citizen’s Independent Candidates. Direct disseminated to
50,000 citizens.

25. MumbaiVotes – Achievements upto Nov 2010
Phase 3 (Upto November 2010)
• Currently tracking (August 25, 2010) 1444 politicians with 407 Video Interviews and 4851 articles related to
MP’s, MLA’s and Municipal Councillors.
• Total website (unique) users as of August 25, 2010 ~ 1.02 Lac.
• MumbaiVotes selected by GlobalVoices Online’s ‘Technology for Transparency Network’ as amongst the
most promising innovative ideas across the world for employing information-age tech methods for
ushering accountability and incentivising progressive politics.
• Subject of research conducted by Harvard University’s Dept. of Govt. for the George Soros Foundation to
evaluate impact on all stakeholder’s in the democratic process in Mumbai. Amongst 3 institutions selected
from India by Harvard.
• Vivek Gilani – Founder, invited to apply for Ashoka Fellowship through a fast-track process. Selection in
process.

26. Academic Partner Institutions
MUMBAI UNIVERSITY – MASTERS IN COMMUNICATION & JOURNALISM (MCJ) PROGRAMME
First and Last Year students belonging to various disciplines (such as electronic media, print,
internet-journalism) under the stewardship of Professor Sanjay Ranade (Department Head)
executing news research tasks for MUMBAIVOTES.COM as part of their academic curriculum.
RUIA COLLEGE – BACHELORS IN MASS MEDIA (BMM) PROGRAMME
Third and Fourth Year students under the mentorship of Professor Sneha Shubhedar executing
news research tasks for MUMBAIVOTES.COM as part of their academic curriculum.
KC COLLEGE – BACHELORS IN MASS MEDIA (BMM) PROGRAMME
First and Third Year students under the mentorship of Professor Manjula Srinivas executing news
research tasks for MUMBAIVOTES.COM as part of their academic curriculum.

27. Academic Partner Institutions
NMIMS – MASTERS IN BUSINESS ADMINISTRATION (MBA) PROGRAMME
First and Last Year students belonging to various disciplines under the stewardship of Professor
Meena Gallaria (Head of Social Responsibility Forum) executing Research and Analysis tasks for
MUMBAIVOTES.COM as part of their Academic Requirements
XAVIERS COLLEGE – SOCIAL IMPROVMENT PROGRAMME (SIP)
Undergraduate Program students executing 60-hours of Research and Analysis tasks for
MUMBAIVOTES.COM as part of their Academic Requirements

28. Civic-Group Partner Institutions
AGNI - Mumbai
An autonomous non-profit institution actively involved in catalyzing initiatives and programs to
drastically improve the quality of governance delivered to citizens of India. AGNI will assist in
spreading awareness about the INFORMED MUMBAI VOTER PROJECT (MUMBAIVOTES.COM)
through its vast and penetrative network that interacts with a large proportion of residents
groups and ALM’s in Mumbai.
KARMAYOG – Mumbai
A citizens initiative that promotes/facilitates causes spanning the entire-spectrum of NGO’s
and citizens groups in Mumbai through their portal: www.karmayog.org. KARMAYOG will assist
in spreading awareness about the INFORMED MUMBAI VOTER PROJECT (MUMBAIVOTES.COM)
through its vast and penetrative network that interacts with a large proportion of residents
groups and ALM’s in Mumbai.

29. Civic-Group Partner Institutions
JANAAGRAHA - Bangalore
MumbaiVotes provides election candidate profiles and other relevant information related to
candidates for upcoming elections to registrants/members that sign-up with the ‘JAAGO RE’
campaign.
Parliamentary Research Services – New Delhi
Data-sharing partnership for legislative records of Elected MPs; Research methodology
mentorship provided by Parliamentary and Legislative Procedure experts in the PRS Team
ProjectCleanup - Bangalore
Elected Representative performance analysis expertise and research methodology mentorship
provided by MumbaiVotes for backend design of this open-source wiki-based civic empowerment
tool/portal

30. Expert Panel
Dr. Aloke Thakore
MumbaiVotes provides election candidate profiles and other relevant information related to
candidates for upcoming elections to registrants/members that sign-up with the ‘JAAGO RE’
campaign.
Dr. Uttara Sahasrabuddhe
Data-sharing partnership for legislative records of Elected MPs; Research methodology

31. MumbaiVotes as a Not-for-Profit Organization
MumbaiVotes is entirely insulated from any commercial
interests.
All research work will be conducted by students (for academic
credit at their respective colleges/institutions) and the core
management team in adherance with the expert approved
methodology available @ MumbaiVotes.com
Funding for creating public awareness / media-campaign in
the run-up to the elections will rely on voluntary donations
from citizens of Mumbai and voluntary support from media
institutions.