1. Cloud Computing Trends:
Public, Private, and Hybrid
Haiying Wang
CMO, Cloud Computing
HUAWEI TECHNOLOGIES CO., LTD.

2. Towards Cloud Computing
 Internet
 Unlimited content, no barriers to entry, no barriers to exit
 Communications are any-to-many-to-one
 Amazon, Google, Facebook, Skype, Twitter
 Broadband
 Pictures and video are the killer apps
 Data dominates network traffic
 YouTube, Hulu, Flickr
 Mobile
 The ubiquity of mobile phones
 iPhone/iPad set the bar for impressive mobile devices
 Blackberry, Apple, Android
Moving from PC-centric model toward post-PC world of continuous services and
connected devices
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3. New Computing Cycle Characteristics
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4. Smartphone + Tablet > PC Shipments CQ4:10
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5. Cloud Computing Dimensions
Business Application Innovation
Models
On-Demand Telecom
services
New applications, media,
from Servers to Services …
E-health education, SmartGrid,
Pay As You Go E-government
M2M, ……
Optimized DC, Automated,
Distributed and Virtualized High efficiency/availability
Computing Self-Service, …
Technology Infrastructure
Advances Architectures
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6. Cloud Deployment Models: Public, Private, and Hybrid
Hybrid clouds
Internet Intranet
Public cloud providers offer Private cloud providers offer
services to multiple customers services to exclusive users
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7. Public Cloud: New and Fast Growing Market
 Clear value proposition
 Lower upfront costs
 Economies of scale
 Simpler to manage
 OpEx only
 On demand with great scalability, flexibility, and operational efficiency
 Internet companies are cloud creators and leaders
 Lead both technology and business model innovations
 Dominate mind share and market
 Enable many new and innovative IT services
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8. Public Cloud: Becoming Mainstream SMB IT
 Consumerization of IT – make IT simple, easy, and cheap
 Allow expensive, inflexible and time-consuming IT tasks to be delivered as convenient pay-as-
you-use services
 Huge investment on public cloud in past 2 years
 Amazon (over 150,000 servers) for cloud use
 Google (new North Carolina data center, $600M)
 Microsoft (new San Antonio Data Center for Azure, $550M)
 Apple (iCloud for iTunes and app store, $1B)
 Microsoft (Virginia data center for Windows Live, $499M)
 AT&T and Verizon each $1B Cloud Infrastructure
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9. Is Public Cloud for Real? Amazon Spectacular Success
3000
AWS Revenue
Gross Profit $2,537M
2500
2000
1500  50% annual growth
$1,127M
1000  50% gross margin
500
$501M  Undisputed leader
$222M
$99M
0 (Source: UBS)
2006A 2008A 2010E 2012E 2014E
 No capital expenditure
 Pay as you go
 Pay only for what you need
 Elastic capacity
 Faster time to market
 Focus on your business
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10. Successful Amazon Services
 Cloud Storage
 Over 100B objects
 Web Hosting
 Upcoming king of Web hosting
 IT Hosting
 Preferred IT hosting for SMB
 Home to some of the hottest startups on
the planet
 Growing enterprise customers
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11. Amazon Cloud Infrastructure Ecosystem Overview
A Multi-Billion Hottest 100,000+ Distribution
Ecosystem Channel
Applications Mobile/Social/Enterprise
Customers Represent High Applications
Growth Sectors
Making Inroads into Enterprise IT
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12. Private Cloud: Efficient Computing Infrastructure
 Many factors driving private cloud
 Enterprises like cloud but concern over security, control, and compliance
 Tier 1 IT vendors move to cloud in a big way
 Value proposition
 Lower total costs and efficiency
 Control of security, compliance, and quality of services
 IT in a box
 Highly integrated box with streamlined deployment
 Compatible with existing infrastructure and applications
 Data Center consolidation
 Scale, efficiency, reliability, and support and management cost
 Container based Data Center
 IT outsourcing services
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13. Macro Trends in IT Services
Customers want Cloud addressing trends
Ubiquitous access and mobility •Self-service
Instant service •Consolidate/Integrate technology
More control of information •Specialization and out-tasking
Best fit for purpose •Scale
Innovation •Leverage others’ investments
Lower unit costs •Virtualization
Less commitment •Containers
•The cloud
•Green
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14. Private Cloud: Big but not New Market
 Old wine in new bottle for developed market
 Improved IT infrastructure (virtualized and highly integrated)
 Solution must integrate into existing complex environments
 Management and monitoring tools
 Processes are complex
 Many enterprise apps do not fit cloud computing paradigm
 Does not deliver all cloud benefits
 On demand?
 No upfront CAPEX?
 Pay-as-you-go?
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15. Bridging to the Future
 Customers want
 Benefit of public cloud: no upfront investment, unlimited resources
 Benefit of private cloud: inside firewall
 Typical use cases
 New or Web Apps, failover, disaster recovery, development & test environments, one-time burst
computing jobs, and so on
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16. IT Evolution Towards Cloud
Public Cloud Evolution Public Cloud Hybrid
MSP
ISP CSP/
Telcos
ASP ISV
Private Cloud Evolution
Silo’d Grid Private Cloud Hybrid
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17. Huawei ICT Strategy– Cloud + Pipe + Device
App
App
App Establish
App Platform Cloud
Data Center in IT Solutions
IP + Optical
focus on Leading
Pipe
ICT industry in Networks
Device
Expand
in Devices
Personal Industry
Family
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18. Open Platform, ICT Cloud, Ecosystem
Building Win-Win Ecosystem
ITS …… 3rd telecom services
Cloud Media
Cloud
— Providing E2E solutions with partners
Smart Grid
Cloud Telecom BOSS
Service Cloud Cloud
Migrating telecom to Cloud
E-health
Cloud
Cloud Application Platform
Development Executive Deployment — Life in cloud, work in cloud, BOSS in
Distributed Web Framework (SDP) cloud, BOSS for Cloud
Cloud Operation system
Virtualization Distributed Parallel Automatic Developing SingleCLOUD Platform
Cloud-Oriented Hardware
— New Generation Datacenter Solution
Server Ethernet Storage Security Power & cooling
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19. Summary
 Post-PC world drive cloud computing needs
› Anywhere, anytime nature of today’s applications
› Consumerization of IT
 Customer needs define cloud deployment model
› Public clouds create cloud and lead innovation
› Private cloud is where the money is in short-term
› Hybrid cloud is the future App
App App
Cloud
 ICT convergence bring Huawei into the cloud
App Platform
Data Center
IP + Optical
Pipe
Devices
Personal Indust ry
Family
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20. Thank you
www.huawei.com