1. Final ProjectMarketing Management Event Management Company Submitted to Honorable Sir ShakeelTareen Submitted by Muti ur Rehman Khan Lodhi ArshadHussainMengal Students of MBA Iqra University, Quetta Campus. On dated 25th of April, 2010

2. We Arrange Beautiful Memories…

3. Acknowledgement We are very grateful to our honorable teacher Mr. ShakeelTareen, whose great efforts in the term of teaching us Marketing Management remained so fruitful. We really got precious techniques and knowledge about Marketing that would be very helpful for us in future.

4. Introduction The Event Management Company We Arrange Beautiful Memories…

5. Environment Scan Segmentation & Target Market Birthday Parties Geographical Segmentation Quetta Demographic Segmentation Age : 1 to 25 Both Genders Psychographic Segmentation Social Classes & Life Style Behavioral Segmentation Occasional Usage

6. Segmentation (Cont) Engagement, Weddings Ceremonies & Anniversaries Demographic Segmentation Age : 22 to 35 Both Genders Psychographic Segmentation Social Classes & Life Style

7. Research Research Objective Data Collection Primary Data Collection Secondary Data Collection Research Instrument Questionnaires Open Ended Close Ended

8. Research About Company Sample Size 20 Targeted Sample Simple Random Selection of Sample Teachers Students Businessmen Government Servants & Private sector employees We Arrange Beautiful Memories…

9. Questionnaire Have you ever experienced such event management in past? Yes : 17 : 85% No : 03 : 15% Were You Satisfied from the services they offered? Yes : 11 : 55% No : 09 : 45% Other Waiters were not enough etc.

10. Questionnaire (Open Ended) What would you like to be offered by any event management Company? No Hidden charges, Inexpensive/affordable for middle class, good peaceful environment, Free Delivery, Security, Conveyance/enough parking arrangements. If you are going to organize such an event, how much cost would you charge? Birthday Parties 25% Avrg. Engagement/Wedding Ceremonies 28.4% Avrg. Other Anniversaries 24.55% Avrg.

11. Questionnaire Your recommended location for our company’s placement? Model Town 11 : 55% Samungli 04 : 20% Zarghoon Road 05 : 25% Which name does suit our event management company? Fête 00 : - Fiesta 05 : 25% Gala 10 : 50% Memorable 5 : 25%

12. Questionnaire What do you think, will people adopt these sort of services or not? Yes 19 : 95% No 01 : 5% During your family celebrations, will you prefer our company’s services? Yes 20 : 100% No 00 : -- If Satisfactory.

13. Questionnaire Where should we advertise our company? Print Media Newspapers 09 : 45% Advertising agencies 09 : 45% Electronic Media Television Channels 05 : 25% Local Cable Networks 15 : 75% FMs 08 : 40% Internet Official Website 02 : 10%

14. Swot Analysis

16. Good personal Relation with the Suppliers

18. Financial Problems

20. Agreements with Different Companies, Hotels and Institution Management

22. Law & Order Situations

24. Product Levels Core Product Better Arrangements of different event / occasions Basic Product Food, Seating, Decorating arrangements Expected Product Well Designed & Decorated Stages Augmented Product Musical, Videos and Photographical arrangements

25. Product mix Product Width

26. Product Mix (Product Length & Depth)

27. suppliers Food stuff Quetta Serena Hotel Usmania Dolphin Bakers Cakes & Cookies Hot & Chili Drinks Cold drink agencies

28. Suppliers (cont) Decoration, Photography, Video recording and Musical arrangements Personal relations with decoration market, photographers, Video makers.

29. Pricing (Penetration Strategy) Pricing of food, drink and decoration depend upon the events and arrangements and varies as per costumer requirement. The profit margin which will be included in total cost laid between 25% to 35%. As far as seating arrangements are concerned we will charge with the Rs: 20 per head 25% will be charged by the company on Photography, Video Recordings and Musical arrangements.

30. Place Model Town Other Halls or Gardens As per customer requirement

31. Distribution channel (One Level Channel)

32. Promotion Newspapers Billboards Posters Local Cable Networks FM Radio Internet (Official Website)

33. Event Management Company We Arrange Beautiful Memories… Model Town, Quetta Tell: 0812123456

37. Thanking You All! Questions Will Be Highly Appreciated… ?