Stanford University is developing a mobile strategy to address growing mobile use among students, faculty, and staff. The strategy involves prioritizing the development of heavily used apps for mobile, creating mobile web versions of sites, and developing native apps when appropriate. The strategy takes a "mobile first" and "progressive enhancement" approach to simplify interfaces and provide reference implementations for campus mobile development. Survey data shows Apple iOS is currently dominant but Android use is growing fastest among students.

1. Stanford University Mobile StrategyIT Open House 2011 Bruce Vincent, Technology Strategist, IT Services

2. Something you will not hear said today…

3. Context for strategy Usage and technology trends driving strategy Mobile as app enhancement, not as limitation

4. Mobile growth is additive to existing computers

6. Global: mobile browser (%, last 12 mo.s)

7. U.S. : mobile browser (%, last12mo.s)

8. Global: Mobile Browser % Today

9. U.S. : Mobile Browser % Today

10. Stanford mobile use (%)

11. Survey says… Across affiliations, Apple iOS currently dominates Android trend increasing fastest with Students Mobile browser use rapidly growing Assumption of mobile support

12. The Strategy Evaluating stats of heavily used apps: prioritizing Mobile web, native appswhenwell suited Taking “mobile first” and “progressive enhancement” to heart Use opportunity to simplify and distill UI Reference implementationsforcampus

13. Source attributions http://farm3.static.flickr.com/2432/3648816968_aff7499167_z.jpg http://www.flickr.com/photos/dsugden/4777699200/sizes/z/in/photostream/ http://gs.statcounter.com STANFORD UNIVERSITY IT Services Client Satisfaction Survey, March 2011