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My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale

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Murray Izenwasser
Murray Izenwasser

My presentation to SFIMA Summit 2010 in Fort Lauderdale - Social Media Strategy, YouTube, and Video.

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Social Media Strategy – YouTube and Video May 14, 2010 Murray Izenwasser www.ContactMurray.com
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So, Who Is this Guy?
Before We Get Started You all have running at 100% Website Optimized Web Analytics Email Programs Search / SEM / SEO Affiliate Programs Direct Response Broadcast Print Public Relations CRM Sales Process / Tracking …
How Many? Why?
“I’m gonna print out 1 million post cards and mail them out today.” (no-one would say this)
Goal Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? B R A N D Strategy Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Campaign Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Tactic Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media!!!
Mistake #1:Viewing Social Media as theStrategy
Mistake #2: Starting at the Wrong End
The Approach Supporting Video Sharing Image Sharing Blog Social Bookmarking Main Facebook Linked Twitter Other MySpace BlackPlanet WAYN Hi5 Orkut ? Location Based Apps ,[object Object]
Gowalla
Yelp!
Loopt
Peapod,[object Object]
Photobucket
Blog
Other 1
Twitter
Facebook
LinkedIn
Other 2
Other 3Photobucket LinkedIn YourSite .com? Other 2 Blog Other 1 Twitter YouTube Other 3
Execute
Go Big! Go Viral!
Go Viral!
Go Viral! This ain’t Gonna Happen
YouTube 2nd largest search engine 4th most Visited Site Videos integrated into universal search Can now purchase “promoted video” and AdWords and Pre-roll
What Can Happen

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My Presentation to SFIMA Summit 2010 - Social Media Strategy, YouTube, and Video - In Fort Lauderdale

  • 1. Social Media Strategy – YouTube and Video May 14, 2010 Murray Izenwasser www.ContactMurray.com
  • 2. If you like what you hear, please Tweet Post Blog about it
  • 3. So, Who Is this Guy?
  • 4. Before We Get Started You all have running at 100% Website Optimized Web Analytics Email Programs Search / SEM / SEO Affiliate Programs Direct Response Broadcast Print Public Relations CRM Sales Process / Tracking …
  • 6. “I’m gonna print out 1 million post cards and mail them out today.” (no-one would say this)
  • 7. Goal Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? B R A N D Strategy Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Campaign Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Tactic Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media? Social Media!!!
  • 8. Mistake #1:Viewing Social Media as theStrategy
  • 9.
  • 10. Mistake #2: Starting at the Wrong End
  • 11.
  • 13. Yelp!
  • 14. Loopt
  • 15.
  • 17. Blog
  • 23. Other 3Photobucket LinkedIn YourSite .com? Other 2 Blog Other 1 Twitter YouTube Other 3
  • 25. Go Big! Go Viral!
  • 27. Go Viral! This ain’t Gonna Happen
  • 28. YouTube 2nd largest search engine 4th most Visited Site Videos integrated into universal search Can now purchase “promoted video” and AdWords and Pre-roll
  • 30.
  • 32. 1 2 3 4 30 Minutes 5 6 7 8
  • 34. What Are You Going To Say? Training Videos Presentations Help / How-Tos Events Expert Interviews Contests Video Blogs Customer Interviews Doesn’t Really Matter (?) Relevant?
  • 35.
  • 37. Minimum 2 Videos Uploaded per week
  • 38. Tag / Describe Videos Appropriately
  • 39. Based on Your SEO / SEM Keywords
  • 43.
  • 44. #2: Content for Other Platforms Result?
  • 46. Creating a Social Media Strategy for Your Business www.SMWorkshop.com EnterSFIMA 1 –Day Workshop
  • 47. Murray Izenwasser www.ContactMurray.com ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? www.SMWorkshop.com Enter SFIMA for Discount