A presentation from Museums and the Web 2010. Europeana, Europe's multimedia on-line library, museum and archive, currently grants access to the cultural holdings of Europe's twenty-seven member states. It includes more than 5.5 million books, maps, recordings, photographs, archival documents, paintings, and films from national libraries and cultural institutions. Europeana’s goal is to open up new ways of exploring Europe's heritage through free access to the collections and treasures via a single Web portal that is available in all the official EU languages (http://ec.europa.eu/information_society/ doc/factsheets /071-europeana-en.pdf). Europeana is currently in prototype; the full service will launch later in 2010. The operational Europeana portal will provide improved search functionality and access to over 10 million objects. A follow-up release in 2011 will showcase multilingual and semantic Web features. ATHENA's role is to harvest holdings from Europe's museums and similar collections across the cultural sector, and to facilitate their integration into Europeana. This paper will discuss this ambitious project from the point of view of the organizational strategies required to coordinate the pan-European, ATHENA Network, as well as the thesauri and multilingual developments that the partners are currently dealing with towards the integration of digital content. Session: Multi-Institutional Collaboration: Process [organizations]

1. ATHENA : A Mechanism for Harvesting Europe's Museum Holdings into Europeana Monika Hagedorn - Saupe, Germany Susan Hazan, Israel Rossella Caffo, Italy Georgia Angelaki, The Netherlands

2. What is Europena? A common access point to Europe’s digital cultural and scientific heritage “ A digital library that is a single, direct and multilingual access point to the European cultural heritage.” European Parliament, 27 September 2007 “ A unique resource for Europe's distributed cultural heritage… ensuring a common access to Europe's libraries, archives and museums.” Horst Forster, Director, Digital Content & Cognitive Systems Information Society Directorate, European Commission Title: Surprise! man standing behind a woman covering her eyes Description: Size: 28.5 x 20.5 cm (Outer Border: 45.5 x 34 cm.) Source: Bowes-OAI Provider: CultureGrid ; Uk Identifier: http://www.thebowesmuseum.org.uk/collections/objects/category/11/7600/ Subject: 1706 Type: Image Relation: Bowes Museum Surprise

8. 1. Thumbnails 2. Metadata 3. Links object to institution

9. TEXT IMAGE VIDEO AUDIO

11. Europeana Group of Projects HOPE CARARE ASSETS EU-Funding: 38.2 M. EURO Athena Archives Portal Europe [APEnet] STERNA BHL Europe EU Screen Video Active European Film Gateway Europeana Local Europeana Travel MIMO Judaica Europeana Connect Europeana v1.0 Europeana.eu Arrow Presto Prime Europeana Foto Europeana Regia Natural Europe Think Motion

12. A Refreshment Stall, [Mandalay], in the road leading from the Palace to the East Gate of the City Date: 1886; 1886 Description: Photograph of a refreshment stall on the road leading from the Royal Palace to the east gate of the city of Mandalay in Burma (Myanmar), taken by Willoughby Wallace Hooper in 1886. The photograph is from a series documenting the Third Anglo-Burmese War (1885-86), published in 1887 as 'Burmah: a series of one hundred photographs illustrating incidents connected with the British Expeditionary Force to that country, from the embarkation at Madras, 1st Nov, 1885, to the capture of King Theebaw, with many views of Mandalay and surrounding country, native life and industries'. Two editions were issued, one with albumen prints, one with autotypes, along with a set of lantern slides. Hooper made the series while serving as Provost Marshal with the British Expeditionary Force, which entered Mandala... Format: 10.2 x 15.2 Centimetres; jpeg; Photographic print Source: The British Library Rights: Copyright © British Library Board Thirst EU-Funding: 38.2 M. EURO National matching funds Projects matching funds

13. Europeana Group of Projects APENET Archives Libraries Museums TV archives National Aggregators Regional Aggregators Horizontal Aggregators Vertical Aggregators The European Library ATHENA European Film Gateway Film archives Euscreen MLAs www.bam-portal.de MLAs Culture.fr MLAs Cultura.it

16. Europeana Workshop Paris Spring 2010

17. Jukka is 43 and works at a university as an ethnomusicologist. He is divorced, has no children, but about to marry his current girlfriend, who he met two years ago on one of his frequent journeys. He is very good at all sorts of electronic devices and heavily into online social networking. In his current job he works with automatic music analysis of Hindustani classical music Interests: Jukka’s main interest is Hindustani classical music (which was the topic of his PhD thesis) and he moderates a forum on this topic. At least once a year, he travels to participate in music festivals and conferences related to his job. He always looks for concerts in the towns and countries he visits. He spends most of his free time doing things related to his music interest and to his job, and it is difficult for him to separate job and free time. He is part of both professional and social networks related to his interests and job, with a lot of friends and contacts. Jukka is member of the society for ethnomusicology, and has previously held a position as a visiting professor at the University of Bombay. Media use: Jukka is technically literate, working with specialist databases and he will write a new search application or macro if the existing possibilities don’t work well enough for his purposes. He is an early adopter of mobile technologies, and is always on his iPhone, talking, texting, browsing the web and listening to mp3s downloaded from P2P-sites. Jukka downloads music from his favourite websites and whenever he gets a new lead on something interesting. He gets a lot of information from magazines specialised in internet technology or electronic media. He is heavily into social networking (500+ contacts on LinkedIn) and shares the newest information with his professional social network - if possible, in real time. Search strategy: Jukka is confident in his ability to use all kinds of search. He likes to explore search results and to pull in any new information he can find on his way. If a website looks promising he will explore all its corners, just in case something might prove interesting or entertaining. He shares his findings with his students and although in his classes he is strict about relevance and credibility of sources, he encourages them to go out and explore the internet for themselves. Relationship to Europeana: He found out about Europeana from a link on a blog. He read about Europeana in a blog, and thinks it could be interesting to follow. For him as an ethnomusicologist there might be new possibilities in the sound archives from all over Europe. Even if the site doesn’t have Hindustani music as such, there might be an opportunity to dig into musical influences across Europe. WORKGROUP 1.1 PERSONNAS - JUKKA

20. Feedback on Europeana using dichotomic pairs (summarised) The evaluation of the dichotomic pairs which included characteristics such as attractive, fun, well organised, exciting, easy to use, interesting and unique and their opposites, positioned on a scale from 1 to 10, which aimed to establish how participants would rate such characteristics. WORKGROUP 1.1 - User and Functional Testing

21. Tobii X50 Eye tracker recording eye movement as user navigates Europenana WORKGROUP 1.1 - User and Functional Testing

22. Almost everyone expects to visit the site again less than 1% says they will not revisit Multilingual search & retrieval seen to be a must by younger generation (75%) More browse features required by under 20’s (51%) Results - User survey & Focus Groups Title: Advert for Dr Ridge's Patent Cooked Delicious Food for Infants and Invalids Date: 1887; 1887 Description: This is an advertisement for Dr. Ridges food substitute for infants and invalids. During the Victorian period there was a development in the understanding of the importance of vitamins and minerals to help create a healthy diet. Justus von Liebig first advertised his food for infants in 1867 and soon many other companies were producing food substitutes. The colourful illustration on this leaflet depicts an elderly lady sitting near the range in a rocking chair in the kitchen of her home. A small child stands next to her. Format: jpeg; NULL; Print on paper Source: The British Library Rights: Copyright © British Library Board Provider: The British Library ; Uk Delicious Visitors at 15,000 per day with no marketing or Google optimization

27. ATHENA Workshop Rome January 2010

30. CIDOC data Harvesting and Interchange Working Group is chaired by Erin Coburn from the Getty museum in LA, USA and Regine Stein, Bildarchiv Foto Marburg, Germany

46. To enable all these processes, ATHENA has created a series of National Contact Points, each taking on a leadership role in their own country . Currently included are most of the European member states : Belgium, Bulgaria, Cyprus, Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Luxembourg, Malta, the Netherlands, Poland, Romania, Slovak Republic, Slovenia, Sweden, and the United Kingdom . In addition, Azerbaijan, Israel, and Russia, as associate members , are harvesting their collections into Europeana via ATHENA National Contact Points Whats next?

49. Contact your national representative to join ATHENA today Belgium Bulgaria Cyprus Czech Republic Estonia Finland France Germany Greece Hungary Israel Italy Latvia Luxembourg Malta The Netherlands Poland Romania Slovak Republic Slovenia Sweden United Kingdom .

51. Monika Hagedorn - Saupe, Germany Susan Hazan, Israel Rossella Caffo Italy Georgia Angelaki, The Netherlands