A shot in the arm for QR Codes in museums

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A shot in the arm for QR Codes in museums Adam Coulson (National Museums Scotland) Museums+Tech 2022: Turning it off and on again Friday November 11 2022

Formation

A Shot in the Arm
for QR Codes
(in museums)
Adam Coulson
Digital Product Manager
@Coulsonaj

The Covid effect
Source: Bitly QR Code Index 2022

Design tips
• Don’t assume everyone will scan
• Do they add something worthwhile?
• Discourage FOMO (a fear of missing out)
• Link to your own domain
• Add a call to action & short URL
• Consider battery life (it’s precious!)

They’re not for everyone, but that’s okay
https://twitter.com/cmonstah/status/1483620849017970689

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