BUSINESS & ETHICS DON'T GO TOGETHER

3. Moral principles that govern a person's
behaviour or the conducting of an activity.
Ethics is knowing the difference between
what you have a right to do and what is right
to do.

4. Treat others as you would be
treated
Respect
Honesty
Trust

5. Business ethics are moral principles that guide the way a
business behaves. The same principles that determine an
individual’s actions also apply to business.
Acting in an ethical way involves distinguishing between “right”
and “wrong” and then making the “right” choice. It is relatively
easy to identify unethical business practices.
For example, companies should not use child labour. They should
not unlawfully use copyrighted materials and processes. They
should not engage in bribery.

6. Employee commitment
Investor and customer loyalty and confidence
Legal problems and penalties
Customer satisfaction
Ability to build relationships with stakeholders
Performance, revenue and profits
Reputation and image

7. Honesty
Unfair competition
Just compensation
Respecting rights of others

9. •Public Health Issues. What to do about inherently dangerous
products such as alcohol, tobacco, vaccines, and steroids.
•Protecting the Environment. Using resources efficiently, minimizing
pollution.
•Recycling. Reprocessing used materials for reuse.
•Developing the Quality of the Workforce. Enhancing quality of the
overall workforce through education and diversity initiatives.
•Corporate Philanthropy. Cash contributions, donations of equipment
and products, and supporting the volunteer efforts of company
employees.

10. •The Right to Be Safe. Safe operation of products, avoiding
product liability.
•The Right to Be Informed. Avoiding false or misleading
advertising and providing effective customer service.
•The Right to Choose. Ability of consumers to choose the
products and services they want.
•The Right to Be Heard. Ability of consumers to
express legitimate complaints to the appropriate parties.

11.  Workplace Safety.
Monitored by Occupational Safety and Health Administration.
 Quality-of-Life Issues.
Balancing work and family through flexible work schedules, subsidized child care,
and regulation such as the Family and Medical Leave Act of 1993.
 Ensuring Equal Opportunity on the Job.
Providing equal opportunities to all employees without discrimination; many
aspects regulated by law.
 Age Discrimination.
Age Discrimination in Employment Act of 1968 protects workers age 40 or older.
 Sexual Harassment and Sexism.
Avoiding unwelcome actions of a sexual nature; equal pay for equal work without
regard to gender.

12. •Obligation to make profits for shareholders.
•Expectation of ethical and moral behavior.
•Investors protected by regulation by the
Securities and Exchange Commission
and state regulations.

13. •Management’s consideration of profit, consumer satisfaction,
and societal well-being of equal value in evaluating the firm’s
performance.
•Contributions to the overall economy, job opportunities, and
charitable contributions and service.
•Organizations measure through social audits.

14. Unethical behaviour is an action
that falls outside of what is
considered morally right or proper
for a person, a profession or an
industry.
Individuals can behave unethically,
as can businesses, professionals and
politicians

15.  Pressure
 Fear
 Greed
 Convenience
 Following boss’s directives
 Meeting overly aggressive business/financial objectives
 Helping the organization survive
 Meeting schedule pressures
 Be a team player (group think)
 Rationalizing that others do it
 Resisting competitive threats
 Advancing own career

17.  Misrepresenting hours worked
 Employees lying to supervisors
 Management lying to employees, customers, vendors or the public
 Misuse of organizational assets
 Lying on reports/falsifying records
 Sexual harassment
 Stealing/theft
 Accepting or giving bribes or kickbacks
 Withholding needed information from employees, customers, vendors
or public

18. • Morals and values differ for an individual
• Ethics are often ignored at a work place
• In today’s situation with immense pressure and competition,
business and ethics can’t go together
• Everyone wants to make quick money. In today’s market
being ethical takes a toll on you.
• People judge you on how much money you have and not on
the basis of your morality.

19. Non ethical business is the quickest way to earn profit
No reward for ethical conduct
The number of business houses that comply with ethics
to determine their conduct are shrinking in number

20. Damaged relationship between management and
employees
Lower employee performance and productivity
Incurrence of legal issues (e.g.: suits)
Lack of organisational credibility

21. Hire the right people
Have regular checks and audits
Provides incentives for doing the right thing
Promote open and transparent business
practices
Leadership must walk the talk

23. Kala Dera is a large village outside
the city of Jaipur.
Agriculture is the primary source of
livelihood.
 Coca-Cola started its bottling
operations in Kala Dera in 2004,
and within a year, the community
started to notice a rapid decline in
groundwater levels

24. Kala Dera lies in an overexploited groundwater area and access to
water has been difficult.
Summers are particularly intense in the area, when water shortages
are most acute.
Moreover summer months are also when Coca-Cola reaches its
peak production.
Coca-Cola bottling plant in Kala Dera continued to extract the most
water, making already existing water shortages even worse.

25. The conditional license granted
by the local panchayat
authorized the use of motorized
pumps. But the company drilled
more than six wells & illegally
installed high-powered electric
pumps to extract millions of litres
of pure water.
The level of the water table fell
from 45 to 150 meters below the
surface.

26.  The community in Kala Dera organized
itself to challenge the Coca-Cola company
for the worsening water conditions -
through extraction and pollution - and
demanded the closure of the Coca-Cola
bottling plant.
 Farmers of the region blame the drastic
fall on the bottling plant set up by
Hindustan Coca-Cola Beverage, which
allegedly draws far more water than can
be naturally recharged.

27. The company, in usual fashion, denied any
wrongdoing, blaming "outsiders" for the
increasing local community opposition.
They claimed to have conducted an
environmental study and found the project
safe to the village

29. Coca-Cola took seven month to respond
Coca-Cola did not respond properly to the concern
raised
Unethical and dishonest campaign
Company chose to continue the operation
Continued in misery of thousand people

30. Coca-Cola was supposed to have conducted an
Environmental Impact assessment.
Coca-Cola, claims it recharges “at least nine times
more groundwater than it uses, thanks to the
rainwater harvesting potential created by the bottling
plant.”
According to Coca Cola, the decline in the
groundwater level is a regional problem and
attributing it to the plant will be unfair.

31. PRESENTED BY:
SIDDHARTH RANJAN
VIPLUV PATHAK
DIVYA BAWA &
MUSHARRAF FAROOQ