A compact summary to the book "Appreneur" (written by Taylor Pierce) from my iOS Meetup Talk about app entrepreneurship and app market.

1. Appreneur
A book summary
Adam Musial-Bright, @a_life_hacker

2. Before we begin
This book is not About development
About technology
Beautifully written
It is a good advise to Entrepreneurs
It is helpful outside Xcode

3. &
App store search
There are only two items users can search to find
your app
Title
Keywords

4. vs
Two types of app titles
Plain
:) Great brand
recognition
:) Easy to remember
:) Extra search keywords
:) Better for
unknown product
Always include app title in the keywords,
because users can only search for the Title or
Keywords but not both
Descriptive

5. Keywords
You have 100 characters for your Keywords ... use
them wisely and learn from your competition
http://appstorerankings.net

6. What do users search
for?
Users search for
Function not specific names
e.g.“fun game” or “free shooting game”

7. App Icon
The App icon is very important ... users do not want
ugly icons on their home screen
Hire a Designer
Do not use Glosson the icon
Details are important

8. Screenshots
Tell a Story
LogicalMake a
Colorful Entertainingand
order

9. Advertising I
Don‘t hire an ad consulting company or use Facebook ads!
SearchYouTube for popular but
people who might back your app
less known
YouTubeCreate a video and answer the comments
Twitter works pretty well, too
FindYouTube app channel and let them Reviewyour app(like CrazyMikesApps, UniqueApps,AppStoreReviews,
TechTechManTV, Appolicious or AppVee for $150 to $500)

10. Advertising II
Contact a developer and advertise in His app
Mention your other apps withinYourapp

11. Communicate with
users
Create in app Form
YouTubevideo
Comments RatingRead app store and
so customers can ask questions
... most people are amazed when they can contact you directly
Address comments in a

12. vs.vs.vs.
Business models (BM)
PaidAds Freemium User base

13. Ads BM
Use only if In app purchases and
Paid versiondon’t make sense

14. Paid BM
Easy to Implement
OnceYou will get paid only
Hard to gain Momentum and User base

15. Freemium apps BM
Users love Free apps
Paid appsUser base will be much bigger than for
Every 50 to 100 users will generate One paid user
Use Ad banner and make paid option
only if you need toConsumable goods
...who buys your app :)

16. User base BM
Generate a lot of Users
Login at should be an option onlyFacebook
The size of your user base is what your app isWorth
Facebook purchased Instagram because of the
User base and not product

17. Keep them using your
app
are good but not too manyNotifications
Summaries via Mail no more than once weekly
“Tell a friend” function via
Facebook
Mail
Twitter

18. Where to get ideas?
Look in the App store
for apps you could make better
Keep an eye out for Developer names
you do not recognize in top 200 apps ...
... it is a sign for a Hot market
You have to Buy apps to learn how to distinguish
good from bad ones

19. Build for what market?
Steve Jobs once sad,“Good artists copy,
great artists steal”
Things your are Interested in
Build for a Niche market as single developer
or small company

20. Maintaining your app
Users love Updates
Always Answer your users
Updates elevate your app Ranking
... similar when the app is new
Try to get some Reviews
for about 3 days
Rotate your Keywords
Featuresand new
“Art is never finished, only abandoned”
Leonardo DaVinci

21. Track your app
Use services to Track your app (e.g. flurry.com. It’s free)
Understand what users Do in your app

22. Sales
If your sales drop you have to Act... apps do not recover by themselves
There are sales in the apps storeSeasons
pre-holiday
peak season
Sep to Nov
Dec to Feb
Mar to Augslow season
so always compare Relative sales numbers
You can also Sell your app to have more time your
other apps or a new app. Huge user base will help sell it.

23. Thank you + Q&A
Adam Musial-Bright, @a_life_hacker
Presentation
http://www.slideshare.net/musial-bright