Francesco D'Orazio, Face, Music 4.5 The Rise of Video

•

2 j'aime•794 vues

Knowing the audience: making video viral – how stuff spreads Understanding and leveraging fan conversations, audience data and social media to make video go viral. Are artist’s audiences and the communities within the audience, being worked and served to maximum potential and value? Analysing global memes such as Gangnam, Harlem Shake, Daft Punk, and Commander Hadfield. Francesco D’Orazio, Chief Innovation Officer, Face

Business Divertissement et humour Technologie

How Stuff Spreads!
How Video Goes Viral

Francesco D’Orazio"

@abc3d | PulsarPlatform.com

meme

“an idea, behavior, or style
that spreads from person to
person within a culture”

Facebook

Google

iOS

3%

8%

Android

Web

6%

Web

18%

6%

5%

35%

TweetBuLon

12%

Vine
7%

5%

5%

iPad

9%

Android

60%

17%

iPhone

iPhone

iPad

Spikers vs Growers!

High Volatility"
Fast to Peak
High Velocity
High Shareability
Shorter Lifespan

Lower Volatility"
Slower to Peak
Lower Velocity
Lower Shareability
Longer Lifespan

Audience interconnectedness

11.22

4.26

6.84

(avg degree)!

3.14

Audience fragmentation
130
 

communities!

51!
communities!

(modularity)!

1356 
communities!

387 
communities!

Audience diversity

(demographics by top 2 communities)!

130

!

32, male, white, CAN/USA,
into science, tech and
comedy

1356

!

32, female, white, USA/NYC,
marketing professional

30, male, white, UK, into
tech, comedy and music

51

16, female, white/hispanic,
USA/LA, into teen pop and
reality tv

25, mixed, white, Turkey/Istanbul,
into politics, sports, web

!

21, mixed, white, Turkey/Izmir,
into politics, sports, web

17, female, white/black/
hispanic, USA/Texas, into
teen pop and reality tv

19, female, white, Global,
into comedy, music, tv

387

!

Community relevance
provides validation
(topicality & timing)

Gatekeepers activate the
communities within the
audience and escalate the
diffusion

Vs.!

But it’s the social structure of the
audience that determines the
diffusion model

Social Data Intelligence!

Francesco D’Orazio"

@abc3d | PulsarPlatform.com

Contenu connexe

Tendances

The session examines the best ways to find, pitch and then tell a story through digests or explainers, bulleted live updates or what-we-know lists, photo galleries or videos or motion graphics, straight narrative, some combination. What are the best methods for delivering stories, particularly on mobile devices, and what tools help make them come together efficiently? How do you make readers care? Bring a perennial story or a story pitch for your news outlet and be prepared to brainstorm new ways to tell it, focusing on mobile. Digital News Editor and Innovation Director Michelle Everhart of The Columbus Dispatch will give you new tools to make the best pitches and produce the best stories. @meverhart26

Everhart: Smart storytelling

News Leaders Association's NewsTrain

The Amaze Generation are tomorrow’s society shapers. Today’s technological change is part of their lives – it’s unremarkable; they adopt it and change it at will. But how is it changing them and how will they, in turn, change society? We are following a group of 10-15 year olds (our Amaze Generation) over a period of five years to understand their digital selves. We want to know how they evolve behaviourally, how they interact with digital tools, sites, networks… how tomorrow’s generation will communicate and shape tomorrow’s technology.

Amaze generation phase 2 final - October 2013

Microsoft

Scott Smith (Changeist) @ MFW13

Media Perspectives

Know Your Social Media Audience

Imagine

Rethinkher Presentation

Rethink

Postmillenials 180310073324

Indonesia Hospitality Leaders

Post millenials

Caitlin Deleon

Tendances (7)

Everhart: Smart storytelling

Amaze generation phase 2 final - October 2013

Scott Smith (Changeist) @ MFW13

Know Your Social Media Audience

Rethinkher Presentation

Postmillenials 180310073324

Post millenials

En vedette

Peter Curry Resume

Peter Curry

Derechos del franquiciador

anavirginia17

Evolución y retos de la educación virtual

EricRaide

Mis experiencias(1)

Santiago Torres

Estrategia Didáctica Basada en B-Learning

Luis Roberto Pérez Rios

Carbon Credits

williamhaye

Silabus+mk+pemecahan+masalah+matematika baru

kelasrs12h

Visitar París, el seu estadi de futbol i França en tren - Parc des Princes

Ana Tren

Este es el inicio de la página de luz marina

Santiago Torres

Visitar París, su estadio de fútbol y Francia en tren - Parc des Princes

Ana Tren

Los opuestos

Debo2014

Visitar Bordeus, el seu estadi de futbol i França en tren

Ana Tren

CV-PM

Ponraj Ramaswamy

Folleto Viajes Escolares - Europa en tren

Ana Tren

Inscripción en el registro Nacional de Proveedores

Mi Empresa Propia

Elaboración Marco Teórico. Perspectiva procesa y formal.

Luis Roberto Pérez Rios

Go2 College Power Point

ralston2152003

Valuación de materia prima

Auki Bautista

Unidad 3 Control de la materia prima

UGM NORTE

En vedette (19)

Peter Curry Resume

Derechos del franquiciador

Evolución y retos de la educación virtual

Mis experiencias(1)

Estrategia Didáctica Basada en B-Learning

Carbon Credits

Silabus+mk+pemecahan+masalah+matematika baru

Visitar París, el seu estadi de futbol i França en tren - Parc des Princes

Este es el inicio de la página de luz marina

Visitar París, su estadio de fútbol y Francia en tren - Parc des Princes

Los opuestos

Visitar Bordeus, el seu estadi de futbol i França en tren

CV-PM

Folleto Viajes Escolares - Europa en tren

Inscripción en el registro Nacional de Proveedores

Elaboración Marco Teórico. Perspectiva procesa y formal.

Go2 College Power Point

Valuación de materia prima

Unidad 3 Control de la materia prima

Similaire à Francesco D'Orazio, Face, Music 4.5 The Rise of Video

Future Social Media Research

Pulsar Platform

LA C3 2017 Gen Z Workshop

Charlotte McCorquodale

FOMO: The Fear Of Missing Out (March 2012 Update)

J. Walter Thompson Intelligence

Who is using New Media (SHEP)

Shannon Cripps

**Download the report for fully functioning links.** The fear that you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you—may be a social angst that’s always existed, but it’s going into overdrive thanks to real-time digital updates and to our constant companion, the smartphone. This presentation is a companion to our trend report that explores the FOMO phenomenon, identifying which cohort is most prone to FOMO and how they respond to it, spotlighting how FOMO is manifesting in the zeitgeist, and looking at the wide-ranging potential for brands seeking to tap into FOMO. In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online tool, to poll 1,024 adults aged 18-plus and 87 teens aged 13-17 from March 4-15, 2011.

Fear Of Missing Out (FOMO) (May 2011)

J. Walter Thompson Intelligence

FOMO FEAR OF MISSING OUT

Albertoponce

Balance the world!

Shiftbalance

Lee Fox - Youth and Nonprofit Partnerships

Social Media for Nonprofits

The social-implications-of-computing

hoho776

Why you should be friends with your grandma on Facebook, and strategies in re...

Bridget M. Forney

Part One Archdiocese of Indy: Gen Z and Using digital media

Charlotte McCorquodale

Social Media and You (for tweeners/teens)

Anne Arendt

Why do some videos go viral while others collect just a bunch of clicks? Most studies on the subject focus on virality as a feature of the content. But what if virality was (also) a feature of the audience? Can the demographics and the structure of the audience of a video explain how it goes viral? And how can you predict virality? Using Pulsar's content tracking technology we looked at four videos that recently went viral on Twitter: a music video, an advertising campaign, a citizen journalism video and a Vine series. All videos went viral in different ways and whilst there is no simple answer such as a virality formula, the talk reveals the common traits of viral phenomena and how marketers can engineer them in their creative and planning process in order to achieve virality and develop a data-driven content strategy. PT.1 http://www.facegroup.com/how-videos-go-viral.html PT.2 http://www.pulsarplatform.com/blog/2013/how-stuff-spreads-how-video-goes-viral-pt-2-the-role-of-audience-networks/

How Stuff Spreads: how video goes viral

Pulsar

Generation and gender-dependent differences in social media use

iwhhu

Eyes Everywhere (...sort of): Smartphone Ubiquity and Antecedents for Citizen...

Ryan Eanes

Marti digital citizen presentation

Ray Brannon

Social media FBLA presentation

Angela Lechtenberg

Personal Branding and Internet Safety for Middle school

Rodolfo Salazar

Mobile marketing

Nick Hodge

iCAAD London 2019 - Dr Don Grant - LEFT TO OUR OWN DEVICES: PRACTICING HEALT...

iCAADEvents

Similaire à Francesco D'Orazio, Face, Music 4.5 The Rise of Video (20)

Future Social Media Research

LA C3 2017 Gen Z Workshop

FOMO: The Fear Of Missing Out (March 2012 Update)

Who is using New Media (SHEP)

Fear Of Missing Out (FOMO) (May 2011)

FOMO FEAR OF MISSING OUT

Balance the world!

Lee Fox - Youth and Nonprofit Partnerships

The social-implications-of-computing

Why you should be friends with your grandma on Facebook, and strategies in re...

Part One Archdiocese of Indy: Gen Z and Using digital media

Social Media and You (for tweeners/teens)

How Stuff Spreads: how video goes viral

Generation and gender-dependent differences in social media use

Eyes Everywhere (...sort of): Smartphone Ubiquity and Antecedents for Citizen...

Marti digital citizen presentation

Social media FBLA presentation

Personal Branding and Internet Safety for Middle school

Mobile marketing

iCAAD London 2019 - Dr Don Grant - LEFT TO OUR OWN DEVICES: PRACTICING HEALT...

Plus de MME 4.5 / Music 4.5 / 2Pears

MME 4.5 VideoVision: Rich Bowdler, Head of Growth, NextUp Comedy

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 VideoVision: Sam Proud, Creator & Founder, Play on Player

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 VideoVision: Julia Hörnle, Professor in Internet Law, Queen Mary Univ...

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 VideoVision: Mikkel Iversen, founder TerraMedia

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 VideoVision: Alistair Taylor, Sports Video & Data Analyst, MIDiA Rese...

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 New Content Formats: Music entertainment re-imagined Paul Jessop, Chi...

MME 4.5 / Music 4.5 / 2Pears

Short attention spans versus super engagement? Talking about millennials and their short attention spans, totally ignores that this is at the top of the funnel. Further down and millennials are incredibly engaged and spend much time consuming the minutiae of what they are into. So how to determine what type of content to produce for each stage of the audience or customer relationship and for conversion? Speaker: Matthew Tulett – entrepreneur, CTO, online presence strategist, Angel investor

MME 4.5 New Content Formats: Short attention spans vs super engagement? Matth...

MME 4.5 / Music 4.5 / 2Pears

Attention split: working the second screen The second screen is nowadays a fact of life: few activities exist where no additional device is used simultaneously. Rather than a threat to traditional entertainment, how is it being incorporated and leveraged in the overall entertainment experience? Social messaging, a place for expressing feelings, and advertising – what are the opportunities to work with and around micro-attention by engaging audiences through participation? Speaker: Dagmar Mae – Founder, Votemo

MME 4.5 New Content Formats - Attention split: working the second screen Dagm...

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl...

MME 4.5 / Music 4.5 / 2Pears

Global or local segmentation and reach by… …specialised content type, audience, platforms, influencers, and monetisation mechanisms. What are the different components to navigate across an ever-increasing plethora of channels and platforms? What are relevant geographical and cultural considerations? Niche or global market? Jamie Searle, Director of Distribution and Content Partnerships, Brave Bison

MME 4.5 The New Influencer Ecosystem - Jamie Searle, Brave Bison

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 The New Influencer Ecosystem - Lucas Poelman, Styliff

MME 4.5 / Music 4.5 / 2Pears

Shaping culture - the trust and fraud issue Artists, musicians, writers, comedians or activists are the ones who shape our culture. Collaborating with creatives is a shortcut to reaching the thinkers setting the pace of trends. Trust and engagement are the currencies of influencer marketing, yet while industry-specific data and metrics are being developed, so are manipulation techniques. How to avoid untrustworthy data and metrics and outsmart fraudulent tactics? Jemima Garthwaite, Founder & Director, This Here

MME 4.5 The New Influencer Ecosystem - Jemima Garthwaite, Founder & Director,...

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 The New Influencer Ecosystem - Georgia Meyer, MiDIA Research

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 The New Influencer Ecosystem - Chris Stokel-Walker, journalist and au...

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 The New Influencer Ecosystem - FYI Robyn

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 The Influencer Ecosystem - Alex Ellis, Our Man in the Field

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 The Attention Economy: The competition for attention – always on…

MME 4.5 / Music 4.5 / 2Pears

MME 4.5 The Attention Economy - Top 5 findings in the world of attention acro...

MME 4.5 / Music 4.5 / 2Pears

OTT services, original content, and exclusive rights The premium video streaming subscription sector is becoming increasingly dynamic, with exclusive and original content defining the overall space. But is the plethora of content increasing competition, or merely promoting a complementary environment where consumers take multiple services? David Sidebottom, Principal Analyst: Entertainment, FutureSource Consulting

MME 4.5 The Attention Economy - OTT services, original content, and exclusive...

MME 4.5 / Music 4.5 / 2Pears

Plus de MME 4.5 / Music 4.5 / 2Pears (20)