1. 20 November 2012, Lewis Silkin Offices, London
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Event partners
#socialmusic
Music 4.5 is
organised by

2. 2Pears
The team that bring you events and
networking for creative and start-up
companies in tech, music and media
We are Petra Johansson of events company
TwistedTree and Rassami Hok Ljungberg of
communications consultancy rassami.
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3. 2Pears
Showcase for digital/tech startups
Next event 27 November 2012
Showcase for music-tech startups
Next event Q1 2013
Complimentary pitch workshops in partnership
with UKTI
Next events 5 December 2012 and 17 January
2013
The 4.5 Blog is all about inspiring entrepreneurial
ideas and insight, delivering return-on-
investmtent – 4.5 times if possible, and innovation
by disruptive technologies and businesses.

4. Why 4.5?
A Web 2.0 philosophy
The ambition: to make money and achieve 4.5
times ROI for ALL parties involved: artists,
entrepreneurs and investors
4.5 events: to help companies make money
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5. Thank you to our event partners
#m4pt5
#smartradio Music 4.5 is organised by

6. Chair of the day - Intro
Johnny Hudson
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Event partners
#socialmusic
Music 4.5 is
organised by

7. The basic human need for music and sharing -
managing and monetising fans; a 3-way case study
Mark Ashelford, Lee & Thompson
#m4pt5
Event partners
#socialmusic
Music 4.5 is
organised by

8. Rejuvenating audiences - why video makes live
music a social phenomenon
Steve Jelley, Videojuicer
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Event partners
#socialmusic
Music 4.5 is
organised by

9. Debate: The social business models
Moderated by: Tahir Basheer, Sheridans
Will Clark, Superstar VJ
Pete Morrish, Skynl
Jessie Scoullar, Wicksteedworks
Chris Wistow, Last.fm
#m4pt5
Event partners
#socialmusic
Music 4.5 is
organised by

10. Thank you to our event partners
#m4pt5
#smartradio Music 4.5 is organised by

11. Reaching the social mass-market
Tim Hadley, Rara.com
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Event partners
#socialmusic
Music 4.5 is
organised by

12. The new social features of music-tech products and
services
Tim Grimsditch, Six3
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Event partners
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Music 4.5 is
organised by

13. Discussion: Who owns the relationship?
Moderated by: Johnny Hudson
Brittney Bean, Songdrop
John Constantinou, Orange Group
Craig Haynes, AEI Media
Juliana Meyer, mBaSo
#m4pt5
Event partners
#socialmusic
Music 4.5 is
organised by

14. Thank you to our event partners
#m4pt5
#smartradio Music 4.5 is organised by