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July 17, 2013 
THE POWER OF VISION 
Hashtag: #ArtistEngage 
In partnership with
Workshop Two 
PURPOSE: 
- Discuss and understand the power of visions and how it can help us succeed. 
OUTCOME: 
- Constructive, collaborative conversation about vision, artistic vision, and how vision can work harder 
to help us achieve our goals. 
STRUCTURE: 
1. Introductions (15 mins) 
2. Recap / Set-up (15 mins) 
a. Flip the Switch - Definition 
3. Group Discussion: (90 mins) 
a. Group Exercise - 30 min 
b. Group Discussion 15 min 
c. Group Discussion 10 min 
d. AIM Lesson - 10 min 
e. Individual Exercise 15 min 
f. Present back to group - 30 min 
4. DAMEHT Band Meet / Greet / Q&A (60 mins)
FLIP THE SWITCH MEANS: 
1. New way of thinking different 
2. Overcome barriers and biases 
3. Evolve thru collaborative dialogue
2013 
TO 
Print 
Live Concert 
Live 
Concert 
Print 
2003 
FROM 
TRADITIONAL BARRIERS EVOLVE 
INDIVIDUAL BIAS COLLABORATIVE 
NO PLAN INSIGHTS STRATEGY
Knowing where you're going, is half 
the journey of getting there.
AIM: Utilize words and storytelling in order to illustrate the importance of vision when 
crafting a story, or career. 
Situation: 
Many great musicians were asked to change their lyrics, while playing the Ed Sullivan 
show. Most did, some did not. When asked why, it's just a word, Jim responded, "What's 
your name? Mind if I just call you Asshole instead? 
Challenge: (20 mins) 
Our words are powerful, and when combined in unison, can tell a story that transports 
audiences and moves emotion. 
Game: (3 x 5 mins) 
● Based on the slide image shown, the first person will begin our story with a word. 
The person to their left will follow with the next word, and so on until we finish the 
story back with the first person.
Eye on the Prize - 
Setting a vision
Don't worry about the details, just 
keep your sights set on the goal.
Don't worry about the details, just 
keep your sights set on the goal. 
"Just like great songs paint a rich 
image for the listener, great vision 
does the same for the dreamer.
THE MIND's EYE 
GROUP DISCUSSION: 
Have you ever used your mind's 
eye to visualize an outcome? 
#ArtistEngage
SETTING YOUR VISION 
WHAT IS THE BEST THAT WE CAN POSSIBLY 
BE? 
#ArtistEngage 
What do we 
mean by that? 
What can you 
do for us? 
how do we 
know you are 
good? 
How do we know that is good enough? 
WHAT WILL MAKE US BETTER? 
How do we explain this in 30s?
CRAFTING YOUR VISION 
GROUP DISCUSSION: 
HOW DO YOU GET OTHERS TO FOLLOW 
ALONG IN YOUR VISION? 
#ArtistEngage
Action Initiation Model: 
AIM: 
● What is the purpose, goal that you are trying to accomplish. (I will do "A" in 
order to achieve "B.") 
Situation: 
● 3-5 Bullet points that describe the situation and challenge. 
Plan: 
● 5-10 Bullet points of action steps you plan to take to accomplish this goal.
AIM: 
● To develop a workshop for artists in order to educate and motivate evolution through dialogue 
and digital tools. 
Situation: 
● The game has changed and a new digital culture is emerging. 
● Technology has changed the way people consume content and make decisions. 
● Technology has also democratized the making of art through equal and lower barrier access 
● Independent artists today struggle within the current environment 
● And are seeking strategies, tactics and tools to better navigate the environment 
Plan: 
● Develop a community workshop series to initiate conversions and begin to build rapport between 
local artists 
● Through professionally led group conversations, uncover insights that artists can use to develop 
strategies for development and sharing of content 
● Provide tactics and tools for artists to use in their daily practices 
● Document the process and begin developing a collaborative platform to encourage the sharing 
of content 
● Measure the impact and report back to all involved

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ArtistEngage Presentation 2: The Power Vision

  • 1. July 17, 2013 THE POWER OF VISION Hashtag: #ArtistEngage In partnership with
  • 2. Workshop Two PURPOSE: - Discuss and understand the power of visions and how it can help us succeed. OUTCOME: - Constructive, collaborative conversation about vision, artistic vision, and how vision can work harder to help us achieve our goals. STRUCTURE: 1. Introductions (15 mins) 2. Recap / Set-up (15 mins) a. Flip the Switch - Definition 3. Group Discussion: (90 mins) a. Group Exercise - 30 min b. Group Discussion 15 min c. Group Discussion 10 min d. AIM Lesson - 10 min e. Individual Exercise 15 min f. Present back to group - 30 min 4. DAMEHT Band Meet / Greet / Q&A (60 mins)
  • 3. FLIP THE SWITCH MEANS: 1. New way of thinking different 2. Overcome barriers and biases 3. Evolve thru collaborative dialogue
  • 4. 2013 TO Print Live Concert Live Concert Print 2003 FROM TRADITIONAL BARRIERS EVOLVE INDIVIDUAL BIAS COLLABORATIVE NO PLAN INSIGHTS STRATEGY
  • 5. Knowing where you're going, is half the journey of getting there.
  • 6. AIM: Utilize words and storytelling in order to illustrate the importance of vision when crafting a story, or career. Situation: Many great musicians were asked to change their lyrics, while playing the Ed Sullivan show. Most did, some did not. When asked why, it's just a word, Jim responded, "What's your name? Mind if I just call you Asshole instead? Challenge: (20 mins) Our words are powerful, and when combined in unison, can tell a story that transports audiences and moves emotion. Game: (3 x 5 mins) ● Based on the slide image shown, the first person will begin our story with a word. The person to their left will follow with the next word, and so on until we finish the story back with the first person.
  • 7.
  • 8. Eye on the Prize - Setting a vision
  • 9. Don't worry about the details, just keep your sights set on the goal.
  • 10. Don't worry about the details, just keep your sights set on the goal. "Just like great songs paint a rich image for the listener, great vision does the same for the dreamer.
  • 11. THE MIND's EYE GROUP DISCUSSION: Have you ever used your mind's eye to visualize an outcome? #ArtistEngage
  • 12. SETTING YOUR VISION WHAT IS THE BEST THAT WE CAN POSSIBLY BE? #ArtistEngage What do we mean by that? What can you do for us? how do we know you are good? How do we know that is good enough? WHAT WILL MAKE US BETTER? How do we explain this in 30s?
  • 13. CRAFTING YOUR VISION GROUP DISCUSSION: HOW DO YOU GET OTHERS TO FOLLOW ALONG IN YOUR VISION? #ArtistEngage
  • 14. Action Initiation Model: AIM: ● What is the purpose, goal that you are trying to accomplish. (I will do "A" in order to achieve "B.") Situation: ● 3-5 Bullet points that describe the situation and challenge. Plan: ● 5-10 Bullet points of action steps you plan to take to accomplish this goal.
  • 15. AIM: ● To develop a workshop for artists in order to educate and motivate evolution through dialogue and digital tools. Situation: ● The game has changed and a new digital culture is emerging. ● Technology has changed the way people consume content and make decisions. ● Technology has also democratized the making of art through equal and lower barrier access ● Independent artists today struggle within the current environment ● And are seeking strategies, tactics and tools to better navigate the environment Plan: ● Develop a community workshop series to initiate conversions and begin to build rapport between local artists ● Through professionally led group conversations, uncover insights that artists can use to develop strategies for development and sharing of content ● Provide tactics and tools for artists to use in their daily practices ● Document the process and begin developing a collaborative platform to encourage the sharing of content ● Measure the impact and report back to all involved